Uganda - Business creation project

Describe your project or startup in a few words

Sharing strategic information from subject matter experts to bridge the information gap in the broader audience.

01.01 Describe your project in more detail

We cascade knowledge through summarizing key note speeches, presentations and panel discussions from highly knowledgeable subject matter experts at the various meetings, conferences augmented with photos taken and short videos played during sessions and sharing these with a broader audience beyond the conference room primarily via our LinkedIn platform & Tik Tok for now to share first hand information about sector updates, key interventions, current business opportunities, future prospects, key milestones among others. We also intend to simplify this highly complex information through extraction of Short video clips per speaker/per session and conversion of videos to mp3 format (podcasts) for upload to further enable uptake for those that have a limited capacity to read or bandwidth for videos information. These could further be transcribed and translated to local major dialects for inclusion. Animations, games or info graphics could also be used to appeal to the young population.

01.02 What is the main problem you are trying to solve?

Limited access to high quality information for productive usage

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Diversity of conference content across several sectors Lower advertising costs for companies unlimited audience reach Video, mp3 (podcasts) that can be accessed at convenience unlimited number of posts better analytics of post engagements Feedback collection (comments) Translation to key local dialects

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

the large youthful and adult demographic with access to smart phones and internet connectivity

01.05 When did you start working on your project?

2024-01-01

01.06 How many other partners are associated with your business venture?

4

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Balizza Devine Pauline-(Information officer)-She has extensive experience in use of office suite software, navigation of various streaming platforms, downloading media(photos and videos) generation of content from on average 5-8 hour long conferences, editing generated content. Kwezi Louis-Bachelor of Science in Computer Engineering (Technology Development Officer)-He has vast experience in system automation, coding, embedded systems, hardware/software development Ddembe Galiwango Humphrey-Information Technology and Computing in Computer Science (Data and Infrastructure Management)-He has extensive experience in Network administration and troubleshooting, data analysis, IT infrastructure management, Hardware and software maintenance, Database administration, Human Centered Design Wasswa Raymond Ndawula-Bachelor's Degree In International Business (Business Development)-Since 2018, he is a seasoned marketing executive in retail and FMCG segments

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/company/information-parity/ , https://www.tiktok.com/@informationparity?_t=8kfBvDVMEh3&_r=1

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

first hand information about current business opportunities and future prospects will be shared with the audience to facilitate informed decision making to take advantage of existing or upcoming opportunities

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

Sharing information on key areas across the agricultural value chain from far inputs to sale of finished products. Awareness will also be created around climate smart agriculture, value addition, market linkages, opportunities as well as interventions like School Meals Coalition among others

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

Various themes on key health topics could be adopted like Neglected Tropical Diseases, Sexually Transmitted Diseases, Primary Health Care, First Aid, SRHR, Mental Health, among others

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Through content of the the various sectors, we intend to foster a society of T-shaped individuals

02.05.01 My project contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification

The platforms will feature women led interventions across key sectors implemented by various actors in Uganda's ecosystem in Science, Technology, engineering, Mathematics

02.06.01 My project contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification

Sharing Information about methane mitigation

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Information about clean energy options, energy efficiency, clean cooking, electric mobility, green cooling, productive use of energy, just transition, sustainable aviation fuels could be shared

02.08.01 My project contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

Sharing information about sustainable wood, green procurement, low carbon cement & concrete

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

The platforms will be easily accessible regardless of gender, age, race, religion among others in a bid to democratize information access

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

The platform will feature sustainability related information to influence behavioral change in areas of circular economy, energy efficiency, air quality, climate finance, methane mitigation, clean cooking, proper waste management, nature based solutions, Bus Rapid Transit, green spaces, sustainable infrastructure

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

The project will minimize us of print media to save trees

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The platform will spotlight key highlights from annual Conference of Parties (COP), local climate interventions and local climate related disasters

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

Promoting awareness on the Ocean Breakthroughs like Race to Zero, Race to Resilience, Marrakech Partnership, Ocean and Climate Platform to save the largest ecosystem on earth

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

Sharing information on Forscts and Climate Leaders Partnership, Norway’s International Climate and Forest Initiative and several local initiatives to foster environmental stewardship

02.16.01 My project contributes to the Peace justice and strong institutions goal

3

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

We will use content from partners across all sectors to promote awareness about various themes

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

2

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

3

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Our innovation will mainstream content that is exclusive to conferences currently as opposed to entertainment, politics, drama, religion, sport fronted by most media. It will leverage social media platforms to broadcast media for a larger audience to reduce cost on plant/equipment, printing as well as stringent, costly regulatory procedures to give the burgeoning youthful population, people in hard to reach areas access to simplified information. Innovation around production of content using animation, graphics, games on a collaborative arrangement with innovators in these ecosystems will be considered for alignment with the youthful population.

05.09 Who are your main potential competitors and what makes you stand out from them?

The main competitors are traditional media houses(print and electronic), PR agencies, social media influencers, online bulletin boards, design agencies. Our focus is on a different type of content as well as different mode of information delivery

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

We intend to foster an inclusive workplace with equal female ownership, leadership representation and active participation