Uganda - Business creation project

Describe your project or startup in a few words

Our premium milk, coffee and honey, creates a nutritious drink served on Ugandan streets and Highways. Leveraging the country's finest local ingredients. We deliver an authentic, energy-boosting experience that celebrates Uganda's agricultural pride.

01.01 Describe your project in more detail

Many working-class Ugandans lack time to prepare healthy, homemade breakfasts, often resorting to less nutritious street food options that are deficient in essential proteins. The Highway Brew plans to sell a morning cup of high-quality milk coffee, refreshing afternoon smoothies, and soothing evening teas directly from carts and kiosks located along the streets and highways of Uganda. By partnering with local farmers, The Highway Brew will ensure access to the freshest and most wholesome ingredients, including milk, coffee, teas, and an assortment of fruits from local suppliers of quality agricultural products Keen to promote environmental sustainability, The Highway Brew will employ eco-friendly stoves and machines to carefully prepare each beverage, minimizing its carbon footprint.

01.02 What is the main problem you are trying to solve?

The High way brew intends to solve a problem of; Unhealthy Street Food: The working and busy Ugandans resort to unhealthy soft drinks and sodas in the morning due to lack of a better ready to drink morning Tea or Coffee. Many consumers are looking for readily available, grab-and-go options for their coffee and milk-based beverage needs. Environmental Concerns: The existing street food and beverage options may be using unsustainable packaging and preparation methods, contributing to waste and environmental degradation.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

- Health and Wellness Benefits: By incorporating healthier ingredients, such as low-sugar sweeteners, organic milk and coffee, a healthy and clean menu will be added to the Ugandan streets - Convenience and Time-saving: Offering a pre-mixed, ready-to-drink coffee milk product eliminates the need for customers to manually prepare the beverage, saving them time and effort _ Support for Local Economy: The High way Brew will source its ingredients locally and operate within the community which will contribute to the local economy by creating jobs, supporting other small businesses, and circulating money within the region.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Busy, On-the-Go Consumers: Customers who seek convenient, ready-to-drink coffee, Tea, milk options that can be easily incorporated into their daily routines Individuals who value the time-saving and hassle-free aspect of a pre-mixed coffee milk product. Health-Conscious Consumers: Customers who prioritize healthier, more natural, and low-sugar options for their food and beverage choices Specialty Coffee Enthusiasts: Customers who appreciate high-quality, artisanal coffee products and are willing to pay a premium for unique and flavorful coffee milk offerings.

01.05 When did you start working on your project?

2024-06-01

01.06 How many other partners are associated with your business venture?

9

01.07 Among the other partners, how many are female?

5

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

We intend to have the following partners. Local Farmers (4) Who will supply quality products Logistics Manager.(1) We intend to hire a motorbike rider who will be getting the raw materials and later do deliveries to the customers. 2 Baristas (2) we intend to start with hiring 2 skilled baristas who will be making these amazing drinks 2 waiters (2) we also intend to start with 2 waiters who will be serving our customers

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/profile.php?id=100008486289615&mibextid=ZbWKwL

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

I strongly agree this project will end poverty in the following ways The business will offer livelihood opportunities for those who have limited access to formal employment ie the Motorbike rider who will making deliveries Supporting Local Dairy Farmers: Sourcing milk from local dairy farmers will help improve their economic conditions and support their livelihoods. This will contribute to the overall reduction of poverty in the agricultural communities This will lead to the creation of more job opportunities and contribute to the overall economic development of the region, which is crucial for poverty reduction. The High way brew will require various skills, such as barista training, business management, and customer service. By providing employment and training opportunities, the business will help develop the skills and capacities of the local workforce, which will be beneficial for their long-term economic prospects

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Promoting Food Security: By sourcing milk a from local dairy farmers, The Highway Brew will help strengthen the local agricultural supply chain and ensure a reliable source of nutritious dairy products. Supporting Smallholder Farmers: The Highway Brew intends to establish mutually beneficial relationships with local smallholder dairy and agricultural farmers, providing them with a stable market and fair prices for their products. This will help improve the incomes and livelihoods of these farmers, enabling them to better meet their own food needs and invest in their agricultural activities. Diversifying Dietary Options: The availability of milk-based coffee products will introduce a nutritious beverage choice for the local community, diversifying their dietary options. This will provide a more balanced and varied diet, which is essential for addressing undernutrition

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

The major problem this project is addressing is lack of sufficient health proteins in the street foods. 1. Nutrition and Health Benefits: Milk-based coffee products will provide essential nutrients, such as protein, calcium, and vitamins, which are important for maintaining good health and supporting overall well-being 2. Access to Affordable Nutrition: By offering milk-based coffee at affordable prices, the business will make nutritious dairy-based beverages accessible to a wider segment of the local population, including those with limited financial resources. 3. Promoting Healthy Habits: The milk coffee business can engage with the community and raise awareness about the benefits of incorporating dairy products into a balanced diet. This can encourage healthier lifestyle choices and help address issues related to malnutrition, undernutrition, or micronutrient deficiencies 4. Partnerships with Health Initiatives to sensitize the population on the need for balanced diet .

02.04.01 My project contributes to the Quality education goal

5

02.04.02 Quality education - Justification

This is How The Highway Brew will contribute to quality education. In the bid to get better, we will provide opportunities for employees to attend industry workshops, conferences, or barista trainings to continue learning. Offer internships or apprenticeships to provide hands-on experience and pathways for career advancement to students in the region.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The Highway Brew intends to do the following to ensure gender equality 1. Inclusive Hiring and Employment Practices: The Highway Brew intends to implement fair and inclusive hiring practices that prioritize gender diversity and provide equal opportunities for both men and women. This can help ensure that the workforce reflects the gender balance of the local community and that women have access to employment and leadership roles within the business. Supporting Women Entrepreneurship: we will actively engage with and support women-owned dairy farms or coffee suppliers within its supply chain. This will help strengthen the economic empowerment of women entrepreneurs and improve their access to market opportunities. Capacity Building and Skills Development: The business will offer targeted training and skill development programs, particularly for women, in areas such as coffee processing, barista skills, or business management.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

We will try to ensure clean water and sanitation in the following ways Water Management and Conservation: we plan to implement water-efficient practices and technologies within its operations to minimize water consumption and reduce waste. This will include measures such as using water-efficient equipment, implementing water recycling and reuse systems, and educating employees on water conservation strategies. Sanitation Infrastructure and Facilities: we will invest in providing clean and well-maintained sanitation facilities, such as toilets and handwashing stations, for its employees and customers. Community Engagement and Outreach: The milk coffee business can collaborate with local organizations, NGOs, or government agencies to support community-based as we grow we plan to participate in activities such as participating in water access and quality improvement projects, promoting hygiene education, or advocating for improved water and sanitation

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

The High way Brew will ensure affordable and clean energy in the following ways: Energy Efficiency Measures: The business will implement energy-efficient technologies and practices within its operations to reduce overall energy consumption. Through energy-efficient equipment, optimizing lighting systems, and implementing energy management strategies. Conducting energy audits and developing comprehensive energy management plans to identify and implement energy-saving opportunities. Exploring opportunities to participate in local or national clean energy initiatives, such as renewable energy incentive programs or green energy certification schemes.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Fair and Equitable Employment Practices: we plan to implement fair and inclusive hiring practices, provide decent wages and benefits, and ensure safe and healthy working conditions for all employees. The business will invest in providing training and skills development opportunities for its employees, especially in areas such as coffee processing, dairy farming, and business management. This can enhance the capabilities of the local workforce, improve their employability, and support their long-term career growth. Support for Local Entrepreneurs: The business will actively engage with and support local dairy farmers, coffee producers, and other small-scale entrepreneurs within its supply chain. This can include providing access to markets, technical assistance, and financial services to help these local businesses grow and thrive.

02.09.01 My project contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification

The Highway Brew will ensure industry innovation and Infrastructure in the following ways; Technological Upgrades and Automation: The business will invest in modernizing its production processes and equipment, adopting new technologies and automation solutions to improve efficiency and productivity. This will include implementing advanced coffee processing machinery, dairy processing equipment, and data management systems to enhance operational performance. Research and Development: The business will look for ways to collaborate with local universities, research institutions, or industry experts to explore new product development, process improvements, and innovative business models. This will help the business stay at the forefront of industry trends and introduce novel products or services that cater to changing market demands.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

we will ensure reduced inequalities in the following ways Inclusive Supply Chain Practices: The Highway Brew will actively engage with and support smallholder dairy farmers and coffee producers, especially those from marginalized or underserved communities, to ensure they have equitable access to markets, resources, and capacity-building opportunities. This can help improve the livelihoods and economic well-being of local producers, reducing disparities within the supply chain. Fair Trade and Ethical Sourcing: The business will ensure fair trade principles and implement ethical sourcing practices to ensure that the prices paid to producers are fair, and that the working conditions and environmental standards along the supply chain are up to international best practices. This can help create more equitable trade relationships and contribute to the overall socioeconomic development of Uganda

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

The High way Brew project intends to ensure sustainable cities and communities in the following ways. Sustainable Production and Operations: We plan to implement environmentally-friendly production practices, such as reducing water consumption, minimizing waste, and exploring renewable energy solutions. This will help us operate in a more sustainable manner, reducing its environmental footprint and contributing to the overall sustainability of the local community. Waste Management and Circularity: we will explore opportunities to reuse or recycle waste products from our business This will help minimize the amount of waste going to landfills or open dumps, and potentially create new revenue streams or business opportunities through circular economy initiatives. Community Engagement and Support: we will engage with local community organizations, schools, and civic groups to understand their needs and priorities, and then design and implement community-based initiatives.

02.12.01 My project contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification

The Highway Brew will responsibly consume and produce in the following ways; Sustainable Sourcing and Supplier Engagement: we will work closely with our suppliers to promote the adoption of sustainable agricultural practices, such as efficient water usage, soil conservation, and the reduced use of chemical fertilizers and pesticides. This will help ensure that the raw materials used in the production process are sourced in a responsible and environmentally-friendly manner. Product Stewardship and Packaging: We intend to design our products and packaging with a focus on sustainability, exploring the use of biodegradable, recyclable, or reusable materials, and minimizing the overall environmental impact of our products throughout their life cycle. This will include initiatives such as offering refillable or reusable packaging options, or implementing take-back schemes for used packaging.

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

The Highway Brew will ensure to take climate action in the following ways; Ethical and Sustainable Coffee Beans: we will source coffee beans from farms committed to sustainable agriculture practices. we will look for certifications like Fair Trade, Rainforest Alliance, or USDA Organic. Local and Organic Milk: Use locally sourced, organic milk to reduce transportation emissions and support sustainable farming practices. Energy Efficiency: we plan to use energy-efficient equipment and appliances. Consider renewable energy sources, such as solar power, for your production facilities. Water Conservation: we will Implement water-saving measures in the production process, such as recycling water used for cooling or washing. Eco-friendly Packaging: we will use biodegradable and recyclable packaging materials and avoid single-use plastics whenever possible. Minimalist Design: Design packaging that uses the least amount of material necessary, reducing waste.

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

Conserving life below water is crucial for maintaining healthy ecosystems and biodiversity. Here are some strategies the highway Brew will implement to help protect aquatic life: Proper Waste Disposal: we will ensure that all waste, especially hazardous materials, is disposed of properly to prevent water pollution. This includes coffee grounds, packaging waste, and cleaning chemicals. Recycling Programs: We intend to Implement robust recycling programs to reduce waste that could end up in waterways. Consumer Awareness: We will cooperate with our customers by educating them on the impact of plastic pollution and encourage them to recycle or properly dispose of packaging. Support Marine Conservation Projects: As we grow we intend to partner with or donate to organizations dedicated to protecting marine life and habitats

02.15.01 My project contributes to the Life on land goal

5

02.15.02 Life on land - Justification

The Highway Brew will ensure to use these strategies to help protect terrestrial ecosystems and biodiversity: Sustainable Farming: we will ensure to source coffee beans and fruits from farms that practice agroforestry, which integrates trees and shrubs in their plantations thereby enhancing biodiversity and soil health. Comprehensive Recycling Program: We will implement a robust recycling program to reduce waste that could harm terrestrial habitats. This includes recycling paper, plastic, glass, and metal waste. Composting: Compost organic waste, such as coffee grounds and dairy by-products, to create nutrient-rich soil amendments that can be used in local agriculture. Eco-friendly Packaging: We intend to use biodegradable, compostable, or recyclable packaging materials to minimize waste and reduce the impact on landfills and terrestrial ecosystems.

02.16.01 My project contributes to the Peace justice and strong institutions goal

5

02.16.02 Peace justice and strong institutions - Justification

The Highway Brew intends to ensure Peace Justice and strong institutions in the following ways Transparent Operations: We intend to maintain transparency in your business operations, including sourcing, production, and financial practices. Regularly publish sustainability and ethical reports. Anti-corruption Policies: we will implement strict anti-corruption policies and practices to prevent bribery, fraud, and other unethical behaviors within your organization. Fair Wages and Benefits: we will ensure all employees receive fair wages and benefits, fostering a culture of respect and dignity. Diversity and Inclusion: we will promote diversity and inclusion within your workforce, ensuring equal opportunities for all, regardless of gender, race, or background.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

The Highway Brew will ensure partnership for the goal in the following ways; Collaboration with Stakeholders Engage with Suppliers: we will work closely with our suppliers to ensure they adhere to sustainable and ethical practices. Share knowledge and resources to help them improve their sustainability efforts. Customer Involvement: we will engage our customers in our sustainability journey. Inform them about your goals and initiatives, and encourage them to participate in programs like recycling or community projects. Partnerships with NGOs and Community Organizations: We will Partner with local community organizations to support social and environmental initiatives. This could include supporting local education programs, community gardens, or environmental clean-up events. Competitor Collaboration: we will consider collaborating with competitors on industry-wide sustainability initiatives. by jointly developing standards for sustainable sourcing or packaging.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

05.02 The product/service we envision creating represents an entirely new type of product/service.

6

05.03 The product/service we envision creating could be described as a new technology.

6

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

Uganda's busy and working population definitely need a refreshing and energizing drink. We conducted a thorough market research to identify evolving consumer preferences, and unmet needs in the coffee milk and broader beverage categories The local and international market have tried to provide a solution with packaged soft drinks. Restaurants and Cafes also serve Teas and coffees for clients and some times does take away but their are still essential unmet needs The Highway Brew is aa premium, craft-focused alternative that caters to the needs of discerning, health-conscious, and environmentally-aware consumers. It doesn't require customers to go to the Cafes and restaurants. We bring our well prepared and Packaged Cappuccinos , Teas and Smoothies to the streets ready for consumption. Its Healthy, High quality and convenient to access

05.09 Who are your main potential competitors and what makes you stand out from them?

Our Main Competitors are; 1. Smaller, Independent Coffee Shops or Cafes: Local coffee establishments that produce their own in-house coffee milk blends and syrups. Differentiating factors: we will leverage on the business' intended location on streets and highways which will make our products readily and easily available 2. Jinja Dairy Producers in Jinja City These are established local creameries and dairy farms that offer their own milk products. We stand out from them because of premium, locally-sourced coffee beans offer a more diverse range of flavors and product formats. 3. Soft Drinks retailers on the street: Our Target Customers are the moving population who grab drinks on Highways and streets what makes our product to stand out is they are healthier, with an appealing flavor options and conscious to sugar levels compared to the ones on the streets

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes I am a mentor at a secondary school and I teach and train teenage boys and girls to initiate and start small businesses in their community