Uganda - Business creation project

Describe your project or startup in a few words

Everyone is Creative is a campaign that harnesses scientific brain research to unlock potential and foster students' problem-solving skills through fun and engaging teaching methods.

01.01 Describe your project in more detail

Through the "Everyone is Creative" campaign, we aim to prepare students for future work with the hope that they solve problems of the world by equipping them with creative and problem-solving skills. The program is based on scientific research on neuroplasticity, the brain's ability to adapt and restructure itself, and also the specific functions of different brain hemispheres in fostering creative thinking. The campaign consists of three key modules administered over 30 hours in an academic year as an after-school activity that interested parents of students pay for. The modules include; promoting a growth mindset in a fun way using an invented board and card game called POSSIBLE: World of Mindsets, using engaging drawing exercises to unlock right brain design thinking skills, and advocating for learning spaces that nurture creativity. The goal is to cultivate students who are resilient lifelong learners capable of facing challenges with creativity.

01.02 What is the main problem you are trying to solve?

The main problem addressed by the "Everyone is Creative" campaign is the limiting belief that creative and problem-solving skills are innate and cannot be developed. The campaign aims to nurture creative potential in students, proving through scientific research and practice modules that these skills can be cultivated in everyone to solve world problems and improve human life quality.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

The "Everyone is Creative" campaign fosters a growth mindset that boosts confidence and resilience thus helping students to overcome challenges. The campaign also empowers the students to become future problem-solvers by equipping them with creative thinking skills. Furthermore, by tapping into each student's hidden potential, the campaign unlocks new talents and fosters a more fulfilling educational experience.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The "Everyone is Creative" campaign targets students in schools who are at an age that can understand the implications of their actions and also at an age where nurturing and developing creative potential can have a significant long-term impact. The campaign specifically aims to reach young learners between the ages of 10 to 14 years. In the Uganda curriculum, these are mainly students in Senior 1 and Senior 2 while in the Cambridge curriculum, these are mainly students of year 7 to year 9.

01.05 When did you start working on your project?

2022-03-24

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

1

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

The other partners are Mr. Andrew Kwesiga and Ms. Mary Atukunda. Mr. Andrew Kwesiga is a graduate social worker and Administrator pursuing a Master of Science in Clinical Psychology. He has managed research projects like a pilot project comparing refugee youth mental health demonstrating the ability to juggle diverse management elements of the 'Everyone is creative' campaign. He also has experience in mobilizing target users for startups. For example, he mobilized 300 patents for a health app called Afyapap app which translates into good communication and stakeholder engagement skills. Ms. Mary Atukunda is a graduate Business manager and administrator pursuing a Master's in a similar field. She has experience working with Fintech startups like Ensibuuko. Her coding and app development fundamental skills will be helpful to leverage the technology space in order to expand the reach and impact of the 'everyone is creative' campaign

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/company/everyone-is-creative-ug/

01.10 Which industry best describes your project?

Other: Education

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

The "Everyone is Creative" Campaign contributes to the UN's goal of ending poverty by equipping students with creative problem-solving skills which increases employability and ability to innovate, potentially leading to economic opportunities that can lift them out of poverty. The campaign also fosters a growth mindset which encourages individuals to see beyond immediate limitations, pursue personal development, and create value in their communities. Furthermore, through the skills and mindset nurtured, the campaign can inspire students to start their own entrepreneurial ventures contributing to economic growth and job creation.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

The 'Everyone is Creative' campaign contributes to the UN goal of zero hunger by developing creative thinking in students who may devise innovative approaches to food production distribution and sustainability.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

The 'Everyone is Creative' campaign contributes significantly to the UN's good health by addressing mental health struggles through psychological approaches and promoting mental well-being. The campaign also reduces stress and improves emotional well-being through creative activities like drawing. Furthermore, by encouraging lifelong learning and problem-solving, the campaign leads to better health choices.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

The 'Everyone is Creative' campaign directly contributes to the UN's quality education goal by using modules designed to be fun, engaging, and practical; making quality education accessible to all students. The campaign also challenges limiting beliefs fostering a growth mindset that promotes equitable opportunities for personal and intellectual development. Furthermore, by molding students who are resilient ready to solve problems, and adapt to new challenges, the campaign embodies the essence of lifelong learning.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The 'Everyone is Creative' campaign contributes to the UN's gender equality goal by empowering women and girls to pursue their ambitions and overcome societal barriers through fostering creative potential and problem-solving skills. The campaign's message that everyone is creative challenges stereotypes which also promotes equality in creative and intellectual pursuits. Furthermore, as students develop their skills, they become role models for others, further inspiring progress towards gender equality.

02.06.01 My project contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification

The 'Everyone is Creative' campaign contributes to the UN goal of clean water and sanitation by developing creative thinking in students who may devise innovative approaches to ensure the availability and sustainable management of water and sanitation for all.

02.07.01 My project contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification

The 'Everyone is Creative' campaign contributes to the UN goal of affordable clean energy by developing creative thinking in students who may devise innovative approaches to ensure access to reliable sustainable and modern energy for all.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

The 'Everyone is Creative' campaign significantly contributes to the UN's decent work and economic growth goal by supporting creativity and innovation; which traits foster economic productivity and job opportunities. The campaign's modules also equip young learners with problem-solving skills and a growth mindset which prepares them for productive employment and lifelong learning.

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

The 'Everyone is Creative' campaign contributes to the UN goal of industrial innovation and infrastructure by encouraging creative thinking and problem-solving skills.

02.10.01 My project contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification

The 'Everyone is Creative' campaign contributes to the UN reduced inequality goal by emphasizing to nurture creative potential in all students regardless of background or socioeconomic status thus addressing within-country inequalities.

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

The 'Everyone is Creative' campaign contributes to the UN goal of affordable clean energy by developing creative thinking in students who may devise innovative approaches to ensure access to reliable sustainable and modern energy for all.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

"The 'Everyone is Creative' campaign is a project aimed at equipping students with problem-solving skills at an early age, unlike other initiatives that focus on creativity later in life. Nurturing creativity early on provides a strong foundation for lifelong learning. The campaign also leverages brain research emphasizing the brain's ability to adapt and change, which reinforces the idea that creativity can be cultivated intentionally. Furthermore, the organized models(growth, creativity and space design awareness) of the campaign are made fun and memorable for students; for example, the invented board game and the game POSSIBLE: World of Mindsets demonstrates the consequences of fixed and growth mindsets.

05.09 Who are your main potential competitors and what makes you stand out from them?

Our main competitors are startups offering skill development and training services. What makes us stand out is our research and inventiveness in delivering the three-module course of the 'Everyone is Creative' Campaign that equips students with problem-solving skills. For example, we invented and are in the process of patenting a board and card game called POSSIBLE: World of Mindsets, which helps us teach complex psychological research of a growth mindset in a fun and engaging way. In terms of research, we base our module content on works of proven authors for various modules.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. The campaign's message that everyone is creative challenges stereotypes which promotes equality in creative and intellectual pursuits. This therefore lays a culture that appreciates the potential of female entrepreneurs. Considering in-house administration, we were also intentional in supporting female entrepreneurs by having a female as the vice lead of the 'Everyone is Creative' campaign.