Uganda - Business creation project

Describe your project or startup in a few words

NUTRIFIZ project is about educating people on nutrition value to eradicate consumption of nutritionally deficient food as seen by the report of WHO, 70% of Uganda population and 12% children consume the minimum acceptable diet.

01.01 Describe your project in more detail

NUTRIFIZ come up with a solution to establish a social nutrious fruit and vegetables hub that offers healthier, nutrients- rich alternatives to vulnerable population and the general public. In doing so we collaborate with school and health facilities to make the public aware about the values and benefits of health food consumption.

01.02 What is the main problem you are trying to solve?

We are trying to solve the problem of consumption of nutritionally deficient food among the population to eradicate low life expectancy and related health issues.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Reduction of eye problem issues of short sightedness among the population. Malnutrition problems among pregnant women and children under the age of five reduction since they the most affected category in the community. Increase in the life expectancy since death caused by diseases caused by the consumption of nutritionally deficient products will be mitigated. Creating employment opportunities to the youth who will be working with our company in terms of sourcing fresh nutritious fruits and and vegetables plus also assisting in education campaigns of sensitising the public awareness about the benefits of different products with nutrition value.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our project is aimed at targeting low income earners, children, elderly and

01.05 When did you start working on your project?

2023-06-07

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Mr. Muhozi Clement is a professional business administrator with skills in marketing and idea generation. Ms. Nakirya Tracy is a statistician with experience in product development analysis. Mrs Byonabye Lilian is an account with accounting and financial skills.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Our startup is aimed at employing the young population in Uganda with the highest percentage of 85% but with job challenges, we target to employ 200 workers in the future who can earn income through our project and eradicate poverty in the community.

02.02.01 My project contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification

Sourcing and encouraging production of fruits and vegetables to fight against consumption of nutritionally deficient food is aimed at eradicating hunger in the region as there will be enough products to consume by the population.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Educating people about the benefits of consuming fruits and vegetables balanced in their required dietary amounts helps to reduce diseases that are caused by taking foods that are not rich in nutrients. This promotes good health and well- being in the community.

02.04.01 My project contributes to the Quality education goal

6

02.04.02 Quality education - Justification

The nutrients found in fruits and vegetables, such as vitamins, minerals, and antioxidants, are essential for brain health and cognitive function. Regular consumption of these foods can support memory retention, concentration, and mental clarity, all of which are crucial for effective learning in the classroom which justify the contribution of my project to the Quality education goal.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

The. Project involves women as farmers, suppliers and workers, by providing them with opportunities to generate income and become financially independent. This economic empowerment help reduce poverty among women, improve their living standards, and enhance their decision-making power within their households.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

By promoting the cultivation of fruits and vegetables, the project encourages farmers to adopt sustainable agricultural practices that reduce the use of chemical fertilizers and pesticides. This reduction in chemical inputs helps prevent water pollution by minimizing the runoff of harmful substances into water bodies.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Engaging with local communities to raise awareness about sustainable energy practices. By educating farmers, suppliers, employees, and consumers about the benefits of clean energy solution, through fostering a culture of sustainability within the agricultural sector. Community involvement is crucial for driving long-term change towards affordable and clean energy goals.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

The project creates job opportunities for individuals involved in the cultivation, harvesting, processing, packaging, and distribution of fruits and vegetables. This leads to the generation of decent work as it provides stable employment with fair wages, safe working conditions, and opportunities for skill development.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Establishing a centralized hub for fruits and vegetables involves building or upgrading infrastructure such as storage facilities, processing units, transportation networks, and market linkages. These developments not only benefit the project itself but also contribute to enhancing the overall infrastructure of the industry. Improved infrastructure attracts more investments, fosters growth, and facilitates better connectivity between different stakeholders.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Fruits and Vegetables Hub project collaborates with various stakeholders such as governments, NGOs, academia, private sector entities, and communities to create enabling environments that support increased consumption of fruits and vegetables. This multi-stakeholder approach ensures that efforts are coordinated effectively across sectors to maximize impact on reducing inequalities related to food access and nutrition.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

We work together with the community

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

We emphasize consumption of health products only.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

We encourage tree plantation in the community

02.14.01 My project contributes to the Life below water goal

5

02.14.02 Life below water - Justification

We discourage water and aquatic life degradation within the community

02.15.01 My project contributes to the Life on land goal

6

02.15.02 Life on land - Justification

We encourage natural growth of fruits and vegetables that doesn't affect the soil nature

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

We emphasize peace and justice by following the rules and regulations set up by our company and the different stakeholders that we partner with within the community

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

We pattern with different stakeholders like the health institutions, incubation centres and the government for our products verification and registration purposes

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

4

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

5

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

6

05.07 The product/service we envision creating is a new version of an old product/service.

6

05.08 Justification

The uniqueness of our project is that we are targeting the vulnerable communities and low income earners who are not aware about the benefits of the local fruits and vegetables surrounding them education and sensitisation in the community

05.09 Who are your main potential competitors and what makes you stand out from them?

Hub Supermarket and vegan foods Uganda, what makes us stand out from them is that we educate the public about the benefits of consuming nutrients -rich products.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes,We actively promote and showcase products and services from female-led businesses within our hub. By highlighting these enterprises, we aim to raise awareness of their contributions and encourage support from the community.