Tanzania - Business creation project

Describe your project or startup in a few words

OLLA ENERGIES is an existing business focusing on sales and distribution of efficient energy technologies such as LP Gas. OLLA ENERGIES intends to become a driving force in distribution of Liquefied Petroleum Gas in Tanzania and East Africa

01.01 Describe your project in more detail

Olla Energies targeted to add value to customers and scale opportunities to supply of small scale residential gas cylinders, manufacturing of low cost portable gas stoves, setting up a gas distribution and cylinder refilling network [ e-commerce ] as Tanzanian Government set to develop a 10-year development strategy of reaching 80 percent clean cooking usage in the country by the end of 2032. OLLA ENERGIES marketing efforts focus on specific geographical locations until a dealership is established before rolling to the next location as enquiries have been received while products and services have increased substantially for more than 50 percent over and above available company working capital therefore limiting company ability to stock sufficient stocks for sale particularly LPG products and appliances. The company started implementing the venture with own mobilized capital amounting to 50,000 USD as 80 percent used as inventory capital and 20 percent support costs of marketing.

01.02 What is the main problem you are trying to solve?

The idea of establishing this business was conceived by observing critical environment pollution arising from using dirty sources of energy coupled with an application of poor and inefficient technologies as 90% of the total energy used in Tanzania is produced from wood fuel and charcoal and 80% of this is consumed in rural areas contributing to deforestation and forest degradation which furthermore reduces the capacity of forests to act as Carbon sink. The second biggest energy is petroleum and Olla Energies noted obvious business opportunity of providing households and institutions with cleaner and energy efficient technologies products. Efforts to stop people from destroying the forests have not been successful due to lack of companies or entrepreneurs for selling and distributing LPG. An initiative like this can make a difference in the social service institutions such as schools, health centers and on life of many Tanzania energy poor families for Sustainable development.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

1. To improve livelihood of customers and their families will enjoy greater education opportunities and a better quality of life through access to clean energy and efficient cooking facilities. 2. Displacement of alkaline batteries, fossil fuel generators and kerosene which are dangerous for health 3. Reduced rate of deforestation and pressure to natural forests as consequences of firewood and charcoal sourcing.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Olla Energies targeted local families and various institutions such as schools, hospitals, bars, restaurants etc. This approach is expected to create 60% of expected sales volumes. Marketing methods would be used as conjunction with word of mouth during various business events like trade fairs, roundtable meetings an through advertisement in various media as circumstances would be allowing and use of promotion materials like brochures and posters.

01.05 When did you start working on your project?

2022-01-06

01.06 How many other partners are associated with your business venture?

3

01.07 Among the other partners, how many are female?

2

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Ms Ruth Msuya is an Investor and shareholder as Ms Glory Siyame is a seasoned digital marketing and business development expert with experience over 5 years.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://olladigital.co.tz/

01.10 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Ample evidence that improved, affordable and safe fuels for use in households and small industry not only improve human health and the situation of women, but directly contribute to improved living conditions.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

LPG use can save women's productive time and potentially improve their socioeconomic status . However, the high cost of LPG is a significant barrier to its widespread adoption 

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

use of LP gas for cooking can have significant benefits for health and well-being by reducing indoor air pollution, promoting respiratory health, enhancing safety, providing convenience, and contributing to environmental sustainability. Policymakers, organizations, and individuals can work together to promote the adoption of cleaner cooking solutions like LP gas to improve the health and well-being of communities around the world.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

In a world that is increasingly focused on environmental sustainability and cost-efficiency, the choice of energy sources for schools becomes more critical than ever.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

By switching to LPG, women and girls can significantly reduce their exposure to harmful indoor air pollution, leading not only to improved health, but an improved quality of life, greater security and a significant advancement in gender equality

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

LPG is a byproduct of oil and gas production and refining. Although it’s a fossil fuel, it’s one of the least damaging for the climate. It burns efficiently and has a high ratio of hydrogen to carbon, resulting in more energy for lower carbon emissions

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

LPG is 'clean' and sustainable - although it is non-renewable - (at least in the medium term) and can represent substantial positive impact on several important sustainability factors, such as creating jobs and reducing deforestation, GHG emissions, and the number of deaths that each year are caused by indoor pollution

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Currently, around two million people are working directly and indirectly across the LPG supply chains. Many businesses and good jobs are created related to the use of LPG for both men and women. LPG gas dealership is one of the lucrative business opportunities that most individuals profit from, depending on the marketing strategies.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

LPG is used in both large industries as well as for smaller applications, in both developed and developing countries alike, as a key clean-burning fuel. It is used in the metallurgical industry and to fuel boilers, forklifts, ovens, and furnaces. It is used in pottery and ceramic tile manufacture, for the production of polymers, paint and varnish. It is also used in aerosols to replace ozone depleting propellants.

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

LP gas can play a role in reducing inequality by providing clean energy access, creating economic opportunities, and improving living conditions for marginalized communities. Policymakers, businesses, and other stakeholders need to work together to ensure that the benefits of LP gas are distributed equitably and sustainably.

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

By integrating principles of responsible consumption and production into LP gas initiatives, stakeholders can promote sustainable energy use, reduce environmental impacts, and support a more circular and efficient economy. By adopting best practices, implementing standards and regulations, and promoting transparency and accountability, the LP gas sector can contribute to the achievement of SDG 12 and advance sustainable development goals related to consumption, production, and environmental stewardship.

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

By promoting the use of LP gas as a cleaner, more efficient energy source and exploring innovations such as renewable LP gas, stakeholders can leverage LP gas to support climate action goals, reduce emissions, and contribute to a more sustainable energy transition. Additionally, integrating energy efficiency measures, promoting renewable energy solutions, and supporting carbon offset initiatives can further enhance the climate benefits of LP gas and advance global efforts to combat climate change.

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

While the direct impact of LP gas on marine ecosystems may be limited, integrating sustainable practices, promoting energy efficiency, and supporting conservation initiatives can enhance the positive contributions of LP gas projects to life below water. By considering the broader environmental implications of LP gas use and implementing measures to minimize negative impacts on water resources, stakeholders can help protect marine biodiversity, promote sustainable fisheries, and advance the goals of SDG 14.

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

By integrating principles of peace, justice, and strong institutions into LP gas projects, stakeholders can contribute to the advancement of SDG 16 and create a more peaceful, just, and inclusive world. Through partnerships, capacity building, and responsible practices, the LP gas sector can promote stability, accountability, and good governance, fostering a conducive environment for sustainable development and social progress.

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

By fostering partnerships for the goals, LP gas initiatives can contribute to the implementation of SDG 17 by promoting collaboration, innovation, and collective action towards achieving a sustainable and inclusive future for all. Through strategic partnerships and coordinated efforts, the LP gas sector can play a vital role in advancing the global agenda for sustainable development and building a more resilient and prosperous world for present and future generations.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

7 - Strongly Agree

05.03 The product/service we envision creating could be described as a new technology.

7 - Strongly Agree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

4

05.08 Justification

1. Market Gap: More efficient and eco-friendly LP gas distribution system for remote areas with limited access to energy sources 2. Technological Advancements: Introducing new technologies such as IoT sensors for monitoring gas levels, predictive analytics for demand forecasting, or automation in refilling processes can set your project apart from traditional approaches. 3.Sustainability:For instance, incorporating renewable energy

05.09 Who are your main potential competitors and what makes you stand out from them?

Taifa Gas, Oryx Gas, Lake Gas are Perfect competitors and Cook Fund from UN make Olla Energies stand out as not eligible to meet Financial Obligations

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Olla Group through our website www.ollagroup.co.tz