Tanzania - Business creation project

Describe your project or startup in a few words

The Kariakoo Market Digitization Project aims to transform Dar es Salaam’s largest market by developing an online platform where customers can order products from various vendors and receive real-time delivery.

01.01 Describe your project in more detail

Kariakoo Market, a bustling hub of commerce in Dar es Salaam, serves thousands of customers daily. However, the market’s traditional operations limit its accessibility and efficiency. Digitizing the market will modernize its operations, providing a seamless online shopping experience while supporting local vendors in reaching a broader audience, We aim to develop an intuitive online platform for ordering and delivery, enhance market visibility and vendor accessibility and Improve customer satisfaction through efficient service delivery

01.02 What is the main problem you are trying to solve?

Kariakoo Market, a bustling hub of commerce in Dar es Salaam, serves thousands of customers daily. However, the market’s traditional operations limit its accessibility and efficiency.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Digitizing the market will modernize its operations, providing a seamless online shopping experience while supporting local and international vendors in reaching a broader audience.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The target beneficiaries are whole sellers / Suppliers of different products at Kariakoo Market, and customers or buyers (in Tanzania and Outside Tanzania)

01.05 When did you start working on your project?

2023-01-01

01.06 How many other partners are associated with your business venture?

1

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Emmanuel Zakayo ( software engineer)

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.facebook.com/kariakoonline

01.10 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Economic Empowerment: By increasing sales and providing a larger customer base, vendors can increase their income, helping to reduce poverty among market sellers.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Improved Access to Food: Customers can more easily purchase food items, potentially improving food security in the region.

02.03.01 My project contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification

Reduced Exposure: By enabling online shopping, customers can reduce their exposure to crowded markets, contributing to better public health, especially important in the context of pandemic situations.

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

Digital Literacy for Sellers and buyers: The project will include training programs to help vendors become proficient in using digital tools and platforms, thereby enhancing their digital literacy. Educational Resources: The platform can host educational content related to business management, financial literacy, and sustainable practices, benefiting both vendors and customers.

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

Market Access: Provides opportunity to each gender , small and large vendors equal access to a larger market, helping to reduce economic inequalities.

02.06.01 My project contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification

Efficient Use of Water Resources: By optimizing supply chains and reducing waste, the digitization project can indirectly promote more efficient use of water resources in agriculture and other production processes.

02.07.01 My project contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification

Efficient Resource Use: Online platforms can provide better data on supply and demand, reducing waste and promoting responsible consumption.

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

Job Creation: The project will create jobs in tech development, delivery services, and customer support, contributing to local economic growth and decent work opportunities. Market Expansion: Enhances the market’s reach and efficiency, contributing to sustained economic growth.

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

Digital Innovation: The project promotes the use of digital technologies and innovation in a traditional market setting. Infrastructure Development: Development of an online platform and related logistics infrastructure.

02.10.01 My project contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification

Market Access: Provides small vendors equal access to a larger market, helping to reduce economic inequalities.

02.11.01 My project contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification

Market Efficiency: Promotes a more efficient market system that can lead to better resource management and sustainable urban development. Community Development: Enhances the local economy and community well-being through improved market operations.

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

Efficient Resource Use: Online platforms can provide better data on supply and demand, reducing waste and promoting responsible consumption.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

Reduced Carbon Footprint: Online ordering and delivery can potentially reduce the number of trips customers make to the market, lowering carbon emissions. Sustainable Practices: Encourages vendors and customers to adopt more sustainable practices through digital awareness campaigns.

02.14.01 My project contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification

Indirect Impact: While not directly related to marine life, reduced carbon emissions and responsible consumption can indirectly benefit marine ecosystems by contributing to overall environmental sustainability.

02.15.01 My project contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification

Sustainable Land Use: By promoting efficient market practices, the project can contribute to the sustainable use of land resources. Biodiversity Awareness: The platform can be used to educate vendors and customers about sustainable and biodiversity-friendly practices.

02.16.01 My project contributes to the Peace justice and strong institutions goal

7 - Strongly Agree

02.16.02 Peace justice and strong institutions - Justification

Transparent Operations: The digital platform can foster greater transparency and accountability in market operations, reducing corruption and promoting fair practices. Empowerment and Inclusion: By providing equal opportunities for all vendors, the project promotes social justice and inclusivity.

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

Collaborative Efforts: The project will likely involve partnerships with local governments, tech firms, delivery services, and international stakeholders. Resource Mobilization: By collaborating with various stakeholders, the project can mobilize resources and expertise to achieve its goals effectively. Knowledge Sharing: The project can serve as a model for other markets and regions, promoting knowledge sharing and global best practices.

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

05.02 The product/service we envision creating represents an entirely new type of product/service.

4

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

3

05.08 Justification

The project to digitize the Kariakoo Market is an improvement on the existing market services. By creating an online platform for ordering and real-time delivery, it enhances the traditional market experience. This improvement provides greater convenience for customers, wider market reach for vendors, and more efficient operations overall, compared to the existing physical-only market setup.

05.09 Who are your main potential competitors and what makes you stand out from them?

Existing e-Commerce platforms , like Kikuu, Jumia Traditional Markets and Physical Retailers

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No, but Women will interact with the platform