Tanzania - Business creation project

Describe your project or startup in a few words

My project, MbogaToday, aims to empower small entrepreneurs, with a special focus on women, to achieve their dreams by providing support, resources, and opportunities for growth and success.

01.01 Describe your project in more detail

Mbogatoday envisions helping people achieve their dreams by providing critical support and resources, particularly to women entrepreneurs. Through our research, we identified a significant potential to assist individuals passionate about their businesses but lacking the necessary resources to thrive. For instance, we observed that many "mama ntilie" (local food vendors) are highly dedicated to their work. Our goal is to empower them by supplying essential resources, such as groceries for their restaurants. This support allows them to operate their businesses without the initial financial burden. At the end of each business day, they return the value of the groceries they received, creating a sustainable cycle of support and growth. By doing so, Mbogatoday aims to foster entrepreneurial success and contribute to the economic empowerment of these women.

01.02 What is the main problem you are trying to solve?

The main problem MbogaToday is trying to solve is poverty. By focusing on elevating young entrepreneurs, especially women, we aim to provide them with the resources and support needed to grow their businesses, achieve financial independence, and contribute to their communities' economic development.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

Empowering Independence: Mbogatoday helps individuals become financially independent by providing the necessary resources and support to grow their businesses. Poverty Alleviation: By empowering entrepreneurs, particularly women, MbogaToday contributes to reducing poverty and improving the economic well-being of communities. Accelerated Development: MbogaToday enables entrepreneurs to develop their businesses rapidly and stay competitive in a globalized market, fostering economic growth and innovation.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

Our project, MbogaToday, is aimed at serving women aged 18-40. While we ultimately want to support both genders, our initial focus is on women due to resource limitations. We believe that women have a unique ability to recognize and value opportunities effectively. For instance, in basketball, if a woman misses a three-point shot once, she typically won't repeat the mistake, whereas a man might persist until he succeeds. In our first phase, we want to work with individuals who can fully appreciate and utilize the value of this project, ensuring a strong foundation for growth and success.

01.05 When did you start working on your project?

2024-05-01

01.06 How many other partners are associated with your business venture?

2

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

Transporter for Delivery: Skills: Logistics Management: Expertise in coordinating and managing the transportation and delivery of goods efficiently. Social and Communication Skills: Strong ability to communicate effectively with suppliers, customers, and our team, ensuring smooth operations and clear understanding of logistics needs. Role: This partner is crucial in ensuring that groceries and other resources reach our target entrepreneurs in a timely and reliable manner. Supplier Group (Rice, Tomatoes, Cooking Oil, etc.): Skills: Product Knowledge: In-depth understanding of the goods they supply, ensuring quality and consistency. Social and Communication Skills: Ability to effectively negotiate, explain the value of their products, and maintain good relationships with MbogaToday and the entrepreneurs we support. Role: This group provides the essential goods needed by our entrepreneurs, ensuring they have the quality resources required to run their businesses successfully.

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://whatsapp.com/channel/0029VacrPoFCnA7wSpPjBM1e

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

Poverty remains one of the most pressing issues globally, affecting millions of lives by limiting access to basic needs such as food, education, healthcare, and economic opportunities. By targeting poverty reduction through empowering women entrepreneurs, Mbogatoday directly contributes to breaking the cycle of poverty. Here’s how: 1. Economic Empowerment:. 2. Job Creation: Access to Resources:. 3. Community Development: 4. Sustainable Growth: By addressing these key areas, MbogaToday contributes to the global goal of "No Poverty," creating lasting and meaningful change in the lives of the people we serve.

02.02.01 My project contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification

Mbogatoday aims to address and contribute to the global goal of "Zero Hunger" by supporting women entrepreneurs, particularly those involved in the food industry. Here’s how our project aligns with and justifies this objective: 1. Support for Food Vendors: 2. Economic Stability for Food Producers: Access to Nutritious Food: 3. Education and Awareness: Reducing Food Insecurity: 4. Community Impact: By addressing these key areas, Mbogatoday plays a significant role in reducing hunger and improving food security within the communities we serve. Our efforts help to create a sustainable food ecosystem that supports the global goal of "Zero Hunger."

02.03.01 My project contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

3

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification

02.06.01 My project contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification

02.10.01 My project contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

4

02.13.02 Climate action - Justification

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

5

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

4

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

3

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

Mbogatoday's approach of providing essential groceries to women entrepreneurs, particularly in the food industry, with a payback model is tailored to support individuals who may not have access to traditional financing or resources. While similar initiatives may exist, our focus on empowering specific demographic groups in this manner may differentiate us significantly in the market. Mbogatoday improves upon existing support models for entrepreneurs by combining resource provision with a sustainable payback system. This approach not only supports economic empowerment but also encourages responsible financial behavior among recipients, distinguishing it from traditional charity or loan programs. MbogaToday model innovatively adapts the concept of micro-financing and support systems for entrepreneurs by integrating direct resource provision with a structured repayment method. This innovative blend addresses both immediate resource needs and financial responsibility,

05.09 Who are your main potential competitors and what makes you stand out from them?

MbogaToday main potential competitors could include traditional microfinance institutions, local NGOs focused on economic empowerment, and other initiatives supporting women entrepreneurs.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

no