Tanzania - Business creation project

Describe your project or startup in a few words

Visheti, a well known dough based snack can be elevated to new standards of uniformity and quality through sustainable and feasible production processes. Let's join forces to blend flavors and unite everyone through snacking in these divided times.

01.01 Describe your project in more detail

The central idea of the project comes from a concept called marketing differentiation, aiming to make a brand standout by offering something unique yet familiar. I project a central location in Dar es Salaam to ensures easy access and efficient supply chain management reaching all corners of the city first and eventually the whole country. Initially starting with a small production line and minimal labor, processing and packaging will be centralized in this location to maintain quality. Learning from past failures, like 'Diamond Karanga' the focus is on providing satisfactory quantity and consistent quality to surpass previous customer expectations. To mitigate risks, strategies include stringent quality control measures and comprehensive market research to understand consumer preferences and keep up with uprising trends. Staying committed to the slogan "Zaidi ya Kawaida," meaning "More Than Regular," the prime objective remains clear: to deliver excellence in every aspect my business.

01.02 What is the main problem you are trying to solve?

Variability and defects in snack production is the main problem to be solved here which often leads to consumer dissatisfaction.

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

This project can serve the ordinary consumer, offering a snack that is affordable and accessible to a wide audience. By leveraging industrialized and processed production methods, the snack can be produced at a lower cost, making it economically viable for everyday shoppers. This ensures that individuals and families from various economic backgrounds can enjoy a high-quality, consistent, and safe snack without straining their budgets.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

My project is aimed at serving the ordinary consumer. This will be achieved by leveraging processing methods to make the product available at low cost available to the everyday shopper that is, people of different economic backgrounds will be able to enjoy a quality snack without straining their budgets.

01.05 When did you start working on your project?

2024-05-01

01.06 How many other partners are associated with your business venture?

0

01.07 Among the other partners, how many are female?

0

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

None

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.instagram.com/relaxitsrj?igsh=MWRtM3llZmFicHV3cQ%3D%3D&utm_source=qr

01.10 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

by providing affordable and nutritious snacks to low-income populations, reducing food insecurity. By leveraging industrialized production, the snack can be produced and sold at a lower cost, making it accessible to those with limited financial resources. This affordability ensures that even the poorest communities can access reliable, safe, and nutritious food options.

02.02.01 My project contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification

Affordability ensures that even the poorest communities can access reliable, safe, and nutritious food options, contributing to better health outcomes and alleviating hunger.

02.03.01 My project contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification

By providing a nutritious snack that meets dietary needs and supports overall health. By industrially processing the snack, essential vitamins and minerals can be fortified into the product, addressing common nutritional deficiencies. The consistent quality and safety of the snack reduce the risk of foodborne illnesses.

02.04.01 My project contributes to the Quality education goal

4

02.04.02 Quality education - Justification

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

By creating jobs in manufacturing, distribution, and retail, the project can provide employment opportunities especially for women, helping them gain financial independence and economic stability.

02.06.01 My project contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

By providing various employment opportunities since this project involves many stages including sourcing raw materials, manufacturing, packaging, distribution and retail each requiring work force. These jobs will be available to all people thus investing in the local community and fostering economic growth

02.09.01 My project contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification

This project can significantly contribute to Industry, Innovation, and Infrastructure by taking advantage of advanced industrial processing techniques to produce the snack. By investing in modern manufacturing technologies and infrastructure, the project can enhance efficiency, reduce costs, and improve product quality. This innovation not only boosts productivity but also sets a benchmark for the food industry, encouraging the adoption of similar practices across the sector.

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification

This project can ensure sustainable consumption and production patterns through the implementation of circular economy principles. By designing the snack’s production process to minimize waste and maximize resource efficiency, the project can significantly reduce its environmental footprint. This involves using sustainable raw materials, optimizing manufacturing processes to reduce energy and water consumption, and including recyclable or biodegradable packaging.

02.13.01 My project contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification

The project can achieve this first by reducing green house gas emissions by using energy efficient processes. Also the use of eco-friendly packaging like recyclable or biodegradable materials and reduce the environmental impact of plastic pollution. And

02.14.01 My project contributes to the Life below water goal

4

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

4

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

05.02 The product/service we envision creating represents an entirely new type of product/service.

1 - Strongly Disagree

05.03 The product/service we envision creating could be described as a new technology.

1 - Strongly Disagree

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

7 - Strongly Agree

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

7 - Strongly Agree

05.08 Justification

My project is unique and innovative because it improves upon existing snacks by using advanced industrial processing for better consistency, quality, and safety. It enhances nutritional value with essential vitamins and minerals, making it healthier. The project addresses unmet needs by providing an affordable, nutritious snack with a longer shelf life, ensuring accessibility for a wider audience. It also incorporates sustainable practices, reducing environmental impact and aligning with modern consumer values.

05.09 Who are your main potential competitors and what makes you stand out from them?

Local makers of this snack and I stand out from them by ensuring high hygiene standards, product consistency and providing a satisfactory quantity.

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

No