Cameroon - Business creation project

Describe your project or startup in a few words

We’re a Mastermind Group companies coming together to revolutionize the creative industry in Cameroon and Africa at large through Marketing & entertainment. RE-BRANDING Africa We aim to contribute building African brands that can compete at world stage…

01.01 Describe your project in more detail

The project is to partnering with SMCs and Brands in Africa with a strong development potential and apply all our Masterminded expertise in filmmaking, storytelling & marketing to help them reach the global market on one side. On the other side And Produce great African story contents, shows and entertainment to bring more positive vibrations in the world and tell the world the true African story from African perspective and roots…

01.02 What is the main problem you are trying to solve?

WE OPERATE On B2B and B2C. We witnessing the growth of the African market and the struggle SMCs are facing to develop consistent trusted brands that can conquer the world. The ultimate goal is helping local brands build a solid reputation, identity, messaging, presence. We aim to focus 70% of our activities on building Brands from scratch to start off. And secondly being part of the up coming entertainment industry, we’ve acknowledged the need to create a self well constructed, effective and self-conscious industry By bringing talents and locals entities collaborate on larger projects structured on international standards. To contribute building an ecosystem that foster common growth, wealth and empower other creatives youths across Africa to believe in themselves. Of our missions one is to build THE AFART ACADEMY to give back to the community so youths have the platform to express and learn from masters to build an industry that thrive and create wealth for everyone..

01.03 Tell us the major benefits and/or advantages of using the product/service that your project intends to provide (at least 3).

0-Contributing in the African Dream 1- Clients benefit from over 10 years expertise from professionals and leaders on their fields 2-Our services are 30% discount for 3 first years from the launching day. 3- We take the responsibility of your PR so entrepreneurs don’t worry about if they can trust their campaigns are in goods hands 5- professional design strategies tailored just for the clients. From inception to completion. 6-The promesse of huge Return of investment from 5-10 years investment mainly from Entertainment ventures. 7- Possibility to sign long term partnerships with brands on common grounds.

01.04 Please describe who exactly your project is aimed at serving. Who are the targeted beneficiaries?

The project from inception aim at serving SMCs local businesses first and grow through the success stories we will be creating with 05 of them taking off to build our portfolio of success stories and up the ladder expanding throughout the continent . Because we dream VERY BIGGER ! Secondly, because we put the human being at the core of our activities, we aim to contribute getting the African culture on the spotlights through arts and entertainment . We aim to serve the whole of humanity because art is limitless so we are. we believe we are one world one body. So The ultimate goal is to let the world better know our beloved Africa through the entertainment industry we create jobs, manufacturing and reveal talents who then create a boomerang effect that will benefit the whole industry.

01.05 When did you start working on your project?

2022-11-11

01.06 How many other partners are associated with your business venture?

05

01.07 Among the other partners, how many are female?

02

01.08 Please describe the profile of each of the other partners (skills, experience, etc.)

PRESENTATION KEY TEAM MEMBERS 1- BOTOMS ONANA BRICE NATHAN / CEO MENSA GROUP AFRICA & FOUNDER/SPEAKER /EXPERT MARKETING STRATEGY & BRAND BUILDING /FILMMAKER/WEB DESIGNER/PROJECT MANAGER 2- ELIZABETH CYNTHIA NGONO / CHIEF OPERATING OFFICER (COO) TEMPOREL STUDIO FILMMAKER/HEAD CREATIVE DEPARTMENT/ EVENT MANAGER/CREATIVE DIRECTOR/ TALENT COACH/HEAD HR DEPT 3- YANNICK EDIMO / PRODUCTION DIRECTOR FILMMAKER/GRAPHIC DESIGNER/ MOTION DESIGNER/OPERATIONS MANAGER/EDITOR/ DIRECTOR/PHOTOGRAPHER 4- EUGENE MBIAKOP /CHIEF FINACIAL OFFICER (CFO) ACCOUNTS COMMISARY/ HEAD ACCOUNTANT DPT/EVENTS PROJECTS CORDINATOR 5- ANGE TIBA /HEAD DIGITAL MARKETING DPT/WEB DESIGNER/PROJECT MANAGER/PROJECT MANAGEMENT/PR MANAGER 6- MICHEL KOUAGA /CREATIVE DIRECTOR PRODUCER MIX &MASTERING/SOUND ENGINEER 7- ANNE MARIE EKOSSO /ASSISTANT DIRECTION VIRTUAL ASSISTANT/ PROJECT MANAGER ASSISTANT 8- LILIANNE AMBASSA / CHEF COOK/HOUSEHOLD

01.09 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link here:

https://www.linkedin.com/in/botoms-onaan-08b076308?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

01.10 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My project contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification

We aim to create a wealth chain effect by first helping young visionary entrepreneurs and SMCs becoming huge brands so to create more jobs and wealth. fostering economic growth on an African scale on a first hand, and contribute in the growth of the entertainment industry in Cameroon since we still at an struggling embryonic phase. We aim together create wealth in an industry with the reputation to make wealthy people and foster economic growth….

02.02.01 My project contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification

02.03.01 My project contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification

02.04.01 My project contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification

One of our purpose is to give back to the community as we succeed in our mission by creating training academy to teach, coach and train youths by providing facilities and space design to help them discover themselves their innate talents abilities to empower them to thrive in the society…

02.05.01 My project contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification

We believe in a world that give equal opportunity to everyone. As artists we put the human being at the center of our activities. The only requirement is the talent and the willingness to Dream and go for these dreams because we know dreams are the fuel of most discoveries in the evolution of the world and it’s not based on gender. All human being is endowed of these potential we only have to tap into it…

02.06.01 My project contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification

02.07.01 My project contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification

02.08.01 My project contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification

02.09.01 My project contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification

We aim to contribute on the long run to innovate in our field by associating or blending different fields or Technology with culture etc… to find better ways to serve mankind in fixing existing issues because we believe everything is possible.

02.10.01 My project contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification

02.11.01 My project contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification

02.12.01 My project contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification

02.13.01 My project contributes to the Climate action goal

5

02.13.02 Climate action - Justification

As inhabitants of the earth, We acknowledge the climate situation and we aim to contribute in our own way to address the issues through the art form or introducing in our artwork so to reach more people and raising awareness on the urgency to act for climate change…

02.14.01 My project contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification

02.15.01 My project contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification

02.16.01 My project contributes to the Peace justice and strong institutions goal

4

02.16.02 Peace justice and strong institutions - Justification

02.17.01 My project contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification

05.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

05.02 The product/service we envision creating represents an entirely new type of product/service.

5

05.03 The product/service we envision creating could be described as a new technology.

3

05.04 The product/service we envision creating is an improvement on an existing product or service.

7 - Strongly Agree

05.05 The product/service we envision creating could be described as an extension of a range of products or services.

6

05.06 The product/service we envision creating responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

05.07 The product/service we envision creating is a new version of an old product/service.

5

05.08 Justification

We are not reinventing the advertising or marketing industry what set us appart is the fact, compared to other local marketing agencies that used third parties to create content for their customers at higher rates and generally don’t these marketers don’t have any clue or skills on filmmaking or the professional skills we at MENSA GROUP we are first hand filmmakers with over a decade of experiences in both content creation and branding or marketing. We understand the local market and we integrated production in our company in a whole department… we integrate new technologies to our artwork like AI to easy the work process… so we are able to provide affordable solutions to help SMCs build their brand. We focus our activities on branding to best position ourselves and gain momentum for the next stage of our company growth …

05.09 Who are your main potential competitors and what makes you stand out from them?

At MENSA we believe in healthy competition; the one that foster self-growth. We believe our biggest competitor is our own old self as individual, so we can help each other in an inspiring .We believe there is a share for everybody. Nevertheless, we looked out at the competition and there are many marketing and communication agencies that stand out. The main potential competitor is Studio-OMENKART inspired us understand a great deal of on-field information in relation to the local and African market building this document. While they focus their activities in creating stunning contents for their clients they have to rely on outside sources to create most of their promotional contents such as videos, animations or websites etc... At MENSA what set us apart from the competition is the fact that in addition to designing incredible marketing strategies and creating basic contents for brands as many do, we are a production company too with almost every one has a filmmaking background …

10.06 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes I believe we need to empower women and give them the place they have lost over patriarchy. My last ONE MAN SHOW a stand up comedy show talk about women and their role. I make funny statements saying women are more intelligent than men and that’s the setup and foundation of the whole show … I rest assure that when women will take back their power we will live in a better world … And in my company I will make sure to give equal opportunities to all genders based solely on talents, skills and persona …