Kenya - Startup under 3 years old

Describe your project or startup in a few words

The project aims to promote the global adoption of exercise therapy as a proactive prevention and treatment approach in health. We work at cultivating physical fitness among individuals living with medical health conditions, injuries and disabilities.

01.01 Describe your startup in more detail

We are an organization dedicated to addressing medical conditions, injuries and disabilities through enjoyable exercise therapy. We specialize in the prescription and delivery of evidence based exercise interventions to optimize the prevention, intervention, treatment and long term management of acute, sub-acute, chronic and complex conditions and injuries as well as disabilities. We aim to optimize physical function and health, improve life quality and promote long term wellness through lifestyle modification and behavior change across the lifespan. We put together individual exercise programs that are disease, injury or disability specific and ensure that the exercise programs are safe, effective and appropriate for the individuals. We also provide counselling on how to maintain an active lifestyle and accompany the individual on their journey to achieving their fitness goals serving as their personal assistant throughout while ensuring medical, ethical and professional care.

01.02 What is the main problem you are trying to solve?

Physical inactivity amongst individuals living with medical conditions, injuries and disabilities. Most individuals living with a health issue, injury or disability, often shy away from physical activity and exercise due to safety concerns. We come in to provide proper guidance on physical activity engagement while ensuring safety and optimizing health benefits. Also, some individuals are ignorant on the place of exercise in the prevention and intervention of lifestyle related medical conditions and injuries. We come in to reduce and eliminate the use of unnecessary medications through greater focus on lifestyle changes. In addition, we come in to eliminate the stress and anxiety associated with exercise, allowing one to fully enjoy their chosen workouts. We do this by providing exercise counselling and modifying and simplifying physical activities to be as convenient and enjoyable for an individual depending on their age, physical fitness level, body composition data, etc.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Trust us for Distinct, Customized, Disease-Specific, Safe, Affordable, Convenient & Enjoyable exercise plans and programs. In addition, our exercise programs are all crafted to offer Variety of exercise options and ensure an individual accrues Optimum Health Benefits from their regimen.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Individuals living with medical health conditions, injuries and disabilities. This includes people living with musculoskeletal and orthopedic conditions, joint injuries, metabolic conditions and disorders, cardiovascular diseases, pulmonary conditions, neurologic conditions, auto-immune conditions, genetic disorders and generally all other medical conditions. We also target vulnerable populations in the exercise spectrum such as the senior population (the elderly) and pregnant women. Finally, we target individuals living with different disabilities: physical and neurological.

01.05 When was your company established?

2023-01-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

None Applicable

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/share/4o8NNJTLfXSdPy7Z/?mibextid=qi2Omg

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Health is interdependent of each of all aspects of holistic health. Physical fitness equates to improved quality of life among individuals in all aspects; mentally, emotionally, financially, spiritually, etc. Improved physical fitness among individuals equates to, increased productivity both physically and mentally by lowering fatigue levels, eliminating work absenteeism, promoting self actualization and giving a sense of purpose, reducing cost spent on lifestyle related health issues and lowering non-communicable disease burden. This improves work turnover rates and causes an increase in per capita income and consequently in the National Gross Domestic Product thus eliminating poverty. Also, physical fitness increases mental, emotional and spiritual tenacity which enables an individual to keep fighting even in the midst of economic crisis and adversity thus shielding against depression and discouragement resulting from issues such as inflation.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

A physically fit individual can wade through the challenges of life and be able to stand. Physical Fitness is described as the ability to carry out daily activities without suffering undue fatigue, have ample energy to enjoy leisure time pursuits and still have reserve energy to respond to emergencies. When a nation has individuals who are physically fit, they are able to engage in multiple streams of income if need be in order to prevent themselves and their loved ones from going hungry. This equally includes those living with medical conditions, injuries and disabilities because physical fitness and wellness involves them learning how to be optimally productive and know how to navigate daily activities efficiently and reserve energy for any leisure pursuits that could be income generating.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Physical fitness is a cornerstone to achieve and attain good health and well-being as it has an indispensable role in a country’s development. Physical fitness means less sickness; translating to less demand on already-stretched healthcare systems and improved overall health. In addition, we are able to raise a generation of people with healthier mental, emotional and social health since good physical health cascades down on all the other aspects of health promoting one’s quality of life. As a result, we’ll have healthier communities and less people ailing from hypokinetic diseases. Further, for those living with medical conditions, injuries and disabilities, they are able to have the highest quality of life they possibly can because they are able to efficiently and effectively navigate through all the critical aspects of physical fitness; i.e. eating right, proper and adequate hydration, optimum exercise. quality sleep and proper constructive and healthy stress management techniques.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Physically fit teachers give quality lessons to their students. Physical fitness affects work output of teachers because the teachers have a greater sense of purpose and often have attained self-actualization which helps in not just book knowledge but also life knowledge. We thus have children graduating from schools with great social skills as well as emotional intelligence in addition to coursework. Further to that, children are taught the importance of looking out for their health from such an early stage which helps with lifestyle diseases prevention and intervention. Also, children are able to understand the place of inclusivity in society. They are able to journey with their fellow students living with disabilities and chronic conditions as well as offer supportive health which cultivates empathy and humanity amongst children from their crucial young stages. Finally, physically fit children are able to grasp more in class consequently leading to improved performance at school.

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Physical fitness results to more productivity amongst working individuals consequently leading to decent work and economic growth. Physical fitness lowers both mental and physical disease burden which leads to improved work outcomes. Individuals are more available to work without suffering health issues as well being more enthusiastic about life in general. This automatically affects the quality of the work done and improves income. Improved incomes means increased per capita income and consequently national gross domestic product. Also, we have less cases of crime and insecurity because more people are able to fend for themselves through decent work.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Physical fitness leads to lower crime rates and insecurity problems due to the ability of people to fend for themselves through decent jobs. Physical fitness also enables individuals achieve a strong sense of purpose and direction which promotes cooperation and collaboration among individuals instead of envy. People are equally able to embrace those struggling and differently abled and accord them necessary support to navigate their challenges and struggles. This leads to inclusive, safe, resilient and sustainable cities and human settlements.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

One fundamental aspect of physical fitness is healthy diets. Learning to eat right is crucial in the prevention of non-communicable diseases. Also, fitness health education promotion and advocacy to government officials could lead to increased taxation of unhealthy foods consequently leading to reduced purchasing power from citizens will go a long way in promoting responsible consumption. Further, individuals who are living with medical health conditions are able to eat health food that promote their health quality and improve their overall well-being.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Physical fitness includes embracing those living with medical conditions and injuries as well as those abled differently. When we are able to accommodate and care for them in our spaces at work, at home and in our social spheres, then we are able to promote peaceful and inclusive societies for sustainable development. Also, we are able to provide access to build effective, accountable and inclusive institutions at all levels.

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Our service is a new service in the market. Whereas there are many fitness centers and activities that cater for the general population through exercise, there is none that specifically addresses individuals living with medical conditions, injuries and disabilities. We are here to specifically guide patients into embracing physical fitness as part of their treatment journeys. We offer an extension of beyond just enrolling in a general exercise program. We personally walk with patients designing specific and safe exercise programs for them that have longevity and are beneficial for their health. Exercise Physiology is a new technology in the market because traditional treatment has emphasized on just medication and diet in the treatment and rehabilitation of illnesses.

06.09 Competitive Analysis

Gyms - Unlike gyms with just trained fitness instructors, We have qualified exercise scientists who understand the pathophysiology of diseases and how different exercises at different intensities affect an individual's body even with their medical condition, injury or disability thereby providing guidance to fitness instructors on how to handle patients during exercise.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, by supporting other upcoming female exercise physiologists in the country. Guiding them through the process of getting practicing licenses and mentoring them on to how to get the right footing in this industry and pursue it without fear. Also, I sub-contract services for my business from other female entrepreneurs in a bid to support their businesses.