Kenya - Startup under 3 years old

Describe your project or startup in a few words

Vegetables cooking oil processing project involved in production of oil from plant based cereals, soya, sunflower and nuts . The objective is to provide affordable cooking oil and market access to cereals farmers in the community

01.01 Describe your startup in more detail

My start start up is about processing of plant based oil vegetables to produce affordable cholesterol free cooking oil. Plant such as soya beans, sunflower, olive seeds are our main raw materials, We buy these raw materials from farmers around prevailing market prices, we are processing using government institution machinery for example Kenya Industrial Research and Development institute (KIRDI) because they offer training and incubation on the same at a relatively affordable cost, but because it's government institution, machines break down at it takes time to fix due to logistics involved in repairs, these makes our production inconsistent, as per now our main customers are local households in the community, local hotels and restaurants.

01.02 What is the main problem you are trying to solve?

High cost of vegetable cooking oil driving more low income households to use solid fats that pose lifestyle health complications

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our products vegetables cooking oil offer affordable cholesterol free vegetative based oil , good for health and it's pure no additional additives or preserves, can be used in all cookings, frying, baking and preservation of food

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target customer are the middle class and lower class the poor , they make the majority of population, they they are the most affected with high cost of oil and majority of them are the ones using solid fats, our products is suited for them because they are also the most affected people with lifestyle diseases caused by solid fats

01.05 When was your company established?

2022-10-25

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Am the sole founder, but I have onboarded a lady Ester Nabukandha , professional in supply chain and management who helps with marketing and distribution in the local market and households

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=100063827897446

01.11 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Because we work together with farmers in the community to sustain our production, us buying oil cereals from them , they earn an income, further more our future plan is to expand our production and these will mean creating more jobs reducing poverty

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our products emphasis on consumption of quality vegetable oils that is cholesterol free and hence good health and wellbeing

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We work with all gender in our production line, some to my team , gender balance is key

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our model spearhead community social economic empowerment and growth

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

We are in agritech , innovation is the key to our quality products

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Our operation model spearheads community sustainability

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Our main objective is to spread consumption of quality cooking oil

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

Green business, our production process doesn't affect the environment further more we embrace circular economy, circularity in our production makes sure we don't pollute environment, sunflower cake, soya cakes from our production is used in making livestock feeds as protein supplements

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

We embrace circular economy, partnership with animals feeds producers where they buy sunflower and sale to us , we crush as sale them the cakes, and vice versa

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

We are still still creating a customer base. Our market share is below 10% in Western region. But growing steadily. Our products are improved versions of existing products in the market addressing emerging issues that previous products are not addressing

06.09 Competitive Analysis

We do have big competitors, Fresh Fry, Bidco, salt, Elianto among other, what we are trying to do is to establish our brand within the existing competition. Affordability and value additions on our products makes us unique, our products are unique in viscosity, purity , aroma among other

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes , I live in suburban area in Bungoma, my business support entrepreneurs especially mothers in rural areas who are involved in internsive cereal production such as sunflower, soya beans , and ground nuts through access to market. I buy from them directly at prevailing competitive market price. Sometimes Agronomic support especially on soil tests and cereals crop production training.