Kenya - Startup under 3 years old

Describe your project or startup in a few words

My project is a retail located in the up country where they access of goods is limited due to distance to the Urban center. My project is a retail shop where I get items from a wholesaler and then resell them to the community at a retail price.

01.01 Describe your startup in more detail

I began a retail shop back in the village after realizing people walked far to buy foodstuffs. I go to a wholesaler once a day 6am and buy whatever i can since a make sales of not more than 3000 because i have limited stock but i try to keep it running.

01.02 What is the main problem you are trying to solve?

The main problem is capital. I don't have enough money to stock up the business hence i maximize the little i have.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. The community have a retail shop close to them. 2. I am able to at least support my upkeep. 3. I help the community getting whatever they need without covering a larger distance

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

My target is the whole community at largr since i deal with foodstuffs, stationaries and sanitaries

01.05 When was your company established?

2023-12-23

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I work solo.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

I make sure that there are foodstuffs available for everyone Even on credit for those who cannot afford to pay immediately

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

I ensure all kind of foodstuffs are available and fruits. I also ensure everything is served and stored with well observed hygiene.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

I ensure pupils and students are well equipped with stationeries by making the available.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

In my startup i pay taxes and i have a motorist who delivers items from the wholesaler to my workplace

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

I believe my startup is a beginning to the growth of this country and its contribution counts and will motivate others to do something.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

The community is now aware that anything is possible to be near them gence I might be a motivation to a better future.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

My startup is a model where i bring my services closer to the community. This helps people from travelling to get the same services.

06.09 Competitive Analysis

Supermarkets are the main competitors since they are cheaper by getting their items directly from the companies but what makes me stand out is the strategic local of my startup.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?