Kenya - Startup under 3 years old

Describe your project or startup in a few words

Project Blugenes, Well that's our company name, We are an Alcoholic beverage distribution company birthed in Nairobi Kenya, Blugenes is seeking to be the most trusted and respected Alcoholic Beverage distributor in sub saharan Africa.

01.01 Describe your startup in more detail

The Startup is Blugenes KE Limited trading as Two Square Wines & Spirits, An alcoholic beverage distribution company from the outskirts of Nairobi, Kenya in Mlolongo. We distribute products from all major local and international companies and have been doing so for the last 1and 1/2 years now.

01.02 What is the main problem you are trying to solve?

Delivery turnover time, Current limitations often arise when customers and consumers expect their order instantly and we keep improving our order delivery time, Resolving the turnaround time will allow for Blugenes Ke Limited to gain trust and reputation for reliability whilst extending the same influence to sub saharan countries.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1.Efficiency- We strive to always improve our lead time on our deliveries to gain trust and reputation for our ways of working 2.Joint up Plans, We customize alcoholic product requisition needs for our customers based on the various Social Classes and demographic consideration for where they set up establishments for their consumers, 3.Compliance- In a Market riddled with Counterfeits, Contrabands of brands and elusive government policy adherence we pride ourselves in being fully compliant and with reputable sourcing of products from bonafide manufacturers

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our Target demographic are the youth of Sub-saharan Africa, This enables for the brand Blugenes to be integrated to their everyday life with key Social media focus as the driving force for this

01.05 When was your company established?

2022-03-28

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Blugenes is owned by one other partner who is well versed in the FMCG distribution space with over 10 years experience, Her key expertise are the vigorous routines implemented daily around controls and compliance for daily operations .

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/twosquare_ke/

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

N/A

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our Startup has a 50/50 long term outlook with the ownership currently split equally with our employee base also split equally

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Having gained distribution rights for one of the biggest bottled water manufacturing company in the country, We currently provide safe drinking water currently at very competitive prices

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

We currently have a dedicated solar output which replaces our previous fuel engines.

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Partnering with bonafide manufacturers for the products we distribute ensures we have trusted brands as well as advocacy campaigns from manufacturing aorund responsible drinking

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

06.09 Competitive Analysis

The Alcoholic Beverage space has alot of distributors due to its low technical ability barrier, With this our key standout from the various competitiors is Speed, we endeavour to deliver faster than any other FMCG in the alcoholic space, This helps us gain reputation and reliability with for the foundation of our ambition to be Trusted and respected in the FMCG Space

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

My Current Business partner is female, I strive to maintain the 1/3 Gender rule in my staffing