Kenya - Startup under 3 years old

Describe your project or startup in a few words

Our project is the use games to raise awareness about environmental issues. We designed an engaging board game called Baharia Ninja aimed to educate about plastic waste mismanagement and prevent plastics from ending up in oceans.

01.01 Describe your startup in more detail

Furies creates fun and educational board games focused on environmental issues. Our flagship game, Baharia Ninja, educates players about plastic pollution in marine ecosystems. Our mission is to inspire and educate through interactive gameplay, targeting children and young adults to foster environmental awareness early on.

01.02 What is the main problem you are trying to solve?

Plastic waste mismanagement is a pressing environmental issue. Every year, millions of tons of plastic waste end up in the oceans, causing severe damage to marine ecosystems, wildlife, and human health. This pollution affects the food chain, disrupts marine habitats, and poses a threat to the livelihoods of communities that depend on the ocean.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

· Awareness Raising: Baharia Ninja educates players about the impact of plastic waste on marine ecosystems. This heightened awareness encourages individuals to take action to protect biodiversity, fostering a sense of environmental stewardship from an early age. · Improved Livelihoods: By promoting better plastic waste management and reduced plastic use through the educational gameplay, Baharia Ninja champions for cleaner oceans. This improvement in ocean health supports the livelihoods of communities dependent on marine resources, enhancing economic activities related to fishing, tourism, and more. · Protection and Restoration of Biodiversity: Through engaging gameplay, Baharia Ninja advocates for proactive behaviors like participating in clean-up activities and reducing plastic consumption. These actions contribute to the protection and restoration of marine biodiversity, ensuring healthier ecosystems for future generations

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

· Children (7-12 years old): Primary beneficiaries who learn about plastic pollution and environmental conservation through engaging gameplay, fostering lifelong sustainable habits. · Parents and Guardians: Secondary beneficiaries who support and facilitate the game's use, helping to reinforce the positive behaviors their children learn. · Teachers and Educators: Key influencers who integrate Baharia Ninja into their curriculum as a supplementary teaching tool, making environmental education more effective and engaging. · Local Communities: Broader beneficiaries who benefit from the positive behaviors and increased environmental awareness promoted by the game, leading to reduced plastic pollution and greater community involvement in conservation activities. · Environmental Organizations: Potential partners who can use the game in their educational outreach programs to raise awareness about plastic pollution.

01.05 When was your company established?

2023-05-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Veronicah Nzuuh- in charge of finances, she has a background in Accounting. She has a strong work ethic, customer service and emotional intelligence skills. 2. Valentine Gechiko- Team Lead and head of communications, she has a background in Business and Sustainability. Her skills include, Strategic planning, problem solving, creative and communication skills.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://furiegames.com/

01.11 Which industry best describes your project?

Other: edutainment

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

The ocean is a vital source of livelihood for coastal communities, supporting activities such as fishing and tourism. However, as plastics accumulate in the oceans, they destroy biodiversity by harming marine life, which directly impacts these economic activities. This degradation leads to reduced income and increased poverty among coastal populations. Baharia Ninja serves as an educational tool to teach communities about protecting and restoring biodiversity. By promoting sustainable practices, the game helps ensure the long-term health of marine ecosystems, securing sustainable livelihoods for coastal communities. Through engaging gameplay, Baharia Ninja empowers individuals to take action against plastic pollution, fostering a more resilient and prosperous coastal economy

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

As plastics accumulates in the environment, it introduces toxins into the food chain as animals and fish consume microplastics which ends up in the human body leading to sickness. Hence getting people to take action by reducing plastic use, choosing alternatives an ensuring proper management of waste will lead to cleaner ecosystem, hence good health and well being.

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

1 - Strongly Disagree

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Baharia Ninja contributes to the climate action goal by raising awareness about plastic pollution and promoting sustainable practices among young learners. By educating children on the impacts of plastic waste on marine environments, the game fosters responsibility and encourages proactive behaviors like reducing plastic use and participating in clean-ups. This early education instills lifelong environmental values, contributing to broader climate action efforts. Additionally, by integrating real-world scenarios and promoting community involvement, Baharia Ninja inspires collective action and advocacy for better waste management practices. The game empowers children to be agents of change, supporting global efforts to combat climate change and protect marine ecosystems

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Baharia Ninja significantly contributes to the "Life Below Water" goal by vividly showcasing the oceanic setting, bringing the ocean alive in players' minds and enhancing their imagination. This immersive experience plays a crucial role in raising awareness about the detrimental effects of plastic pollution on marine ecosystems. The game serves as an educational platform, enlightening children about the origins, consequences, and remedies of plastic waste, thereby nurturing environmental stewardship from an early age. Through its interactive gameplay, Baharia Ninja not only entertains but also educates players, instilling in them a deep understanding of the significance of safeguarding marine life and ecosystems. By emphasizing sustainable practices like reducing plastic usage and actively engaging in clean-up activities, the game directly contributes to the preservation of marine environments.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Baharia Ninja contributes to the "Life on Land" goal by promoting sustainable practices that have positive effects on terrestrial ecosystems. While the game's primary focus is on marine conservation, its educational content extends to environmental issues that impact both land and sea. By educating children about plastic pollution and the importance of waste management, Baharia Ninja instills values of responsibility and conservation that are applicable to land-based ecosystems as well. For example, the game encourages players to reduce plastic use, which not only benefits marine life but also reduces plastic pollution on land, in rivers, and in other natural habitats. Additionally, Baharia Ninja's emphasis on community involvement and action inspires players to participate in clean-up activities not only along coastlines but also in parks, forests, and urban areas. This collective effort contributes to maintaining healthy ecosystems on land by reducing litter and promoting a cleaner e

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

Baharia Ninja employs innovative approaches to raise awareness about environmental issues, telling a compelling story through gameplay. This method is particularly effective for children, who are naturally receptive to learning and eager to take action. The game not only educates but also creates memorable experiences, fostering a sense of community and teamwork. By engaging players in a fun and interactive manner, Baharia Ninja encourages proactive behavior and long-term commitment to environmental stewardship.

06.09 Competitive Analysis

Main Potential Competitors: Traditional Educational Games: Example: Eco-Opoly What makes us stand out: Baharia Ninja offers a more immersive and interactive experience, specifically focused on marine conservation with engaging, ocean-themed gameplay. Digital Learning Platforms: Example: ABCmouse What makes us stand out: Baharia Ninja blends physical board game elements with digital interactivity, creating a unique hybrid learning experience that combines hands-on activities with online engagement. Environmental Awareness Programs: Example: National Geographic Kids What makes us stand out: Baharia Ninja provides a gamified approach to environmental education, making learning about sustainability fun and engaging for children through competitive and collaborative gameplay.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

by involving young girls interested in gaming and game development. Additionally, we highlight the opportunities that exist in the blue economy, showcasing how their involvement can lead to innovative solutions and sustainable practices. By doing so, we aim to empower the next generation of female leaders and innovators