Kenya - Startup under 3 years old

Describe your project or startup in a few words

Alex Stores is a an online store that takes pride in offering beef tallow and a range of innovative beef tallow products. Beef tallow is rendered fat from a cow. Beef tallow can be used for cooking, making soaps, candles and skincare products.

01.01 Describe your startup in more detail

Alex Stores has managed to package beef tallow for cooking, and also off the beef tallow we have been able to craft innovative balms. we are also looking forward to craft other products of the ingredient. A

01.02 What is the main problem you are trying to solve?

Alex Stores is on a mission to help health conscious individuals navigate health and wellness using ancient wisdom and ingredients used in the past. We also envision to garner the attention of other individuals who have not yet embraced healthy living. We envision to replace seed oils with beef tallow in cooking, replace modern conventional skincare with clean skincare made of natural ingredients.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Beef tallow is a healthy option compared to the inflammatory seed oils in cooking. Beef tallow is proven to have healing properties on the skin. It is proven to soothe dry skin (eczema), it also heals acne.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Emily, a 24 year old student at Daystar University. She has acne, she has tried every conventional product, but none of the products has healed her skin. She has seen the beef tallow skincare trend, on TikTok. She is now looking for a beef tallow vendor around her. Melvin, a 34 year old works at a bank in Nairobi. He has read on the internet that consumption of natural healthy fats improves sex function in males. He wants to incorporate beef tallow in his cooking. Juliet, a 37 year old British lady who stays in the leafy suburbs of Nairobi. she works at the embassy. She has a dry skin that does not respond to any moisturizer. She has stumbled to beef tallow online. She has a little background knowledge about beef tallow, considering she is British. She is aggressively searching for a beef tallow vendor here in Kenya.

01.05 When was your company established?

2023-05-05

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I HAVE NOT MANAGED TO BRING OTHER PARTYIES ON BOARD

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://x.com/NgunyiAlex1

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

7. I believe Alex Stores will create job opportunities, thereby uplifting the economic status of the individuals around me.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Economic development largely contributes to people affording basic necessities like food.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Using natural ingredients in the daily convenience in people lives, will ensure good health and wellness.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Alex Stores envision to be a school of ancient wisdom. It will teach how to use the wisdom to tackle everyday human problems.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Hiring competent female staff. Whom will play a part in achieving of our goal.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Use clean water in cleaning of our equipment and place of work.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

We envision to use beef tallow as biofuel as our means of energy.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Giving timely salary. Salary increment based on performance.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Bring others on board to help diversify this ancient ingredient.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Rewarding based on performance.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

People get to know what they consume.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Reducing the disposal of beef fat by farmers will positively impact carbon emission on the planet.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Proper management of the disposal of beef tallow by farmers positively affects aqua life.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Building a dedicated team with people from all walks of life.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Beef tallow is an ingredient that has been in existence for centuries. Giving it value in the modern times would attract a group of individuals who never knew about beef tallow. In my opinion, it would satisfy a demand for health conscious individuals who want a natural clean way of living.

06.09 Competitive Analysis

Seed Oil companies, Dermatologist, Skincare companies. What makes me stand out is I produce quality products using simple natural ingredients.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

SOURCING BEEF TALLOW FROM WOMEN, AT TIMES, THOUGH NOT FREQUENTLY.