Kenya - Startup under 3 years old

Describe your project or startup in a few words

Providing quality and affordable clothing to low income earners

01.01 Describe your startup in more detail

Low income earners have access to synthetic/ low quality clothing which are uncomfortable to the skin or settle for second hand clothing. I believe they can get more comfortable clothing made from natural fabrics which are environmentally friendly.

01.02 What is the main problem you are trying to solve?

Unemployment and environmental sustainability

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Employment for women and the youth - Set up of a local production center in Kenya will create jobs for many Dignified living as we get to provide Environmental friendliness - Natural fabrics are more environmental friendly as they decompose easily.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Every Low income earner who desires comfortable and affordable clothing.

01.05 When was your company established?

2023-11-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A I registered as a sole proprietor

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

Other: Clothing

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Creation of job opportunities

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

N/A

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Having a source of income greatly contributes to an individuals mental wellness. Mental wellness may result in physical wellness.

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

N/A

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

I would love to employ as many women and youth as possible in production.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

N/A

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

N/A

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Employment provided will give my team decent work and economic stability.

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

N/A

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Giving people an opportunity to earn an income reduces economic inequalities

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Disposal of natural fabrics makes the environment cleaner and safer.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

N/A

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Through production of clothes from natural fibers, we shall have less synthetic fibers in circulation.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

N/A

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

N/A

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

N/A

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Many quality clothing providers are more focused on the people at the top of the hierarchy leaving out those at the bottom. My goal is to bring a balance to both.

06.09 Competitive Analysis

Clothing providers (both of natural and synthetic fabric). My competitive advantage is that I will be able to provide low income earners with quality clothing by categorizing production for different markets.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

No