Kenya - Startup under 3 years old

Describe your project or startup in a few words

My business focuses on software development and it's my goal as business to empower more women by creating employment, mentorship and training of aspiring female developers.

01.01 Describe your startup in more detail

Our startup is dedicated to software development with a multifaceted approach that includes website design and development, email setup and support, app development, web app development, web maintenance, and coding tutoring and mentoring. We aim to empower women by providing employment opportunities, mentorship, and training for aspiring female developers. By fostering a supportive environment, we help women break into the tech industry, which has traditionally been male-dominated. Our comprehensive services not only cater to the technical needs of our clients but also contribute to building a diverse and inclusive workforce in the tech sector.

01.02 What is the main problem you are trying to solve?

The main problem we aim to solve is the underrepresentation of women in the tech industry. While women are increasingly being accepted into tech roles, many, especially from low and medium-income families, are hesitant to pursue careers in this field due to a lack of confidence, resources, and support. This reluctance stems from societal expectations, financial constraints, and limited access to mentorship and training. Our goal is to bridge this gap by providing the necessary resources, training, and mentorship to empower these women to pursue and thrive in tech careers.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Quality and Comprehensive Services: We offer a full spectrum of software development services, ensuring that clients receive high-quality, end-to-end solutions tailored to their needs, from website design to app development and ongoing maintenance. Empowerment and Inclusion: By focusing on the training, mentorship, and employment of aspiring female developers, we promote gender diversity in the tech industry and create opportunities for women to thrive in technical roles. Personalized Mentorship and Training: Our coding tutoring and mentoring programs provide personalized guidance and support, helping aspiring female developers build their skills and confidence to succeed in a competitive industry.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup’s products and services are aimed at two primary groups: Businesses and Organizations: With the growing tech industry, website and web-related services are a necessity to any business as it will ensure the business is well-placed online and can reach clients from anywhere in the world. Secondly, we aim to help business automate their business processes. Aspiring Female Developers: Women who are interested in pursuing careers in tech, particularly those from low and medium-income families who have had limited access to training, mentorship, and employment opportunities. By providing them with the necessary skills, support, and job opportunities, we help them overcome barriers and confidently enter the tech industry.

01.05 When was your company established?

2021-06-21

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I'm an IT professional with 7+ experience in software engineering, web development, and IT management. Throughout my career, I've led various projects, acquired clients, and supervised teams. My experience includes spearheading website development projects across multiple countries, implementing digital solutions for businesses, and providing technical support and training. My skills in software development, strategic thinking, and commitment to excellence make me a valuable asset in the IT industry. I have also engaged in several non-formal coding bootcamp targeting girls between 7-17years and also done one on one coding tutoring.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://she-develops.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By creating employment opportunities in the tech industry, we directly contribute to reducing poverty among women. By equipping women with the skills needed to secure these jobs, we enable them to achieve financial independence and improve their standard of living. By investing in their education and professional development, we help women enhance their employability and earning potential, thereby reducing their risk of falling into or remaining in poverty.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

By guiding aspiring female developers, with our years of experience we are at a good position to offer quality education.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

By encouraging more women into the tech industry, through training and mentorship, we ensure gender equality in the sector

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By creating employment opportunities in the tech industry, we directly contribute to reducing poverty among women which leads to economic growth. By equipping women with the skills needed to secure these jobs, we enable them to achieve financial independence and improve their standard of living which will translate to decent work & economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

By equipping women with skills through training and mentorship, we directly contribute to innovations as these women will have a positive influence on the innovation sector through their skills.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

Our main potential competitors in the software development and tech training industry may include established firms offering similar services, as well as smaller startups focusing on niche markets. Our unique combination of women empowerment, comprehensive services, personalized mentorship, commitment to sustainability, and innovation sets us apart from competitors and positions us as a preferred choice for clients seeking excellence and social impact.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am involved in several groups in my community that support female entrepreneurs.