Kenya - Startup under 3 years old

Describe your project or startup in a few words

Infrastructure for the hospitality industry - the feastify is a revolutionary platform connecting passionate chefs, baristas, and mixologists with discerning clients seeking unforgettable at-home dining experiences.

01.01 Describe your startup in more detail

Feastify is a mobile platform disrupting the dining & event curation experience in Africa, focusing on the premium "at-home" dining and event curation space. We connect discerning clients seeking unforgettable experiences with a curated marketplace of talented chefs, mixologists, and baristas and thus empowering talent by providing a platform to showcase their skills and secure gigs, making good money while catering to clients who crave restaurant-quality food without the restaurant hassle.

01.02 What is the main problem you are trying to solve?

The "at home" food industry service is broken. PROBLEM FOR CULINARY ARTIST Starting and operating a food brand/hotel is expensive and borderline impossible. 60% of food brands fail in their first year and 80% in their first five years PROBLEM WITH LUXURY HOTEL DINING 1. Expensive; cost incurred by restaurants e.g rent at premium place. 2. Inconvenient; food prepared is rarely fresh. 3. Depressing; Keeping an angled eye on your pocket budget. N/B $1bn+ food wasted in the African food service industry per year. A typical luxurious restaurant will see 6% of their food cost wasted due to operational inefficiencies. Again as energy prices increase, taxes, recession bites and staff cost increase, this will exacerbate problems.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. low cost ; 40% less than the price of in-hotel dining. 2. Convenient ; food prepared from scratch with fresh ingredients. 3. Vibrant; food is prepared and served to your liking. 4. For culinary artist ; the feastify is the easiest ,cheapest and most efficient way to sell your culinary services to discerning clientele making good money by getting started in a week with KES 0 CapEx and Zero operational cost.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Discerning Clients Seeking Unforgettable "At-Home" Experiences (at home, travel or staycations); Busy professionals, families celebrating special occasions, or anyone who wants a restaurant-quality meal or drink without leaving their home, during their travel or their staycation home . 2.Passionate Chefs, Mixologists, and Baristas ; Skilled culinary professionals who want to showcase their talents, build a loyal clientele and secure consistent work beyond traditional restaurant settings making good money. The feastify benefits both clients and culinary professionals by creating a win-win situation. Clients gain access to a unique and convenient way to elevate their in-home dining experience and celebrations, while chefs gain exposure, flexibility, and increased income potential.

01.05 When was your company established?

2024-04-21

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I solely own the company.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/in/mark-lenson-karani/

01.11 Which industry best describes your project?

Other: Food & Hospitality Tech

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our startup creates a platform for skilled individuals to showcase their talents and connect with paying clients, Feastify has the potential to be a powerful tool for poverty reduction, particularly within the culinary industry.

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

The platform doesn't directly address food production, distribution channels, or access to affordable nutritious food for all, the feastify caters to a specific clientele seeking premium "at-home" experiences.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

While the Feastify doesn't directly address core health issues, the platform has the potential to nudge users towards healthier choices by promoting variety and potentially fresher ingredients. However, its impact is limited by its target audience and lack of control over food preparation our culinary artist prepare everything to the clients liking with fresh organic and locally sourced ingredients

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

While Feastify doesn't directly address quality education, there could be potential for indirect contributions in the future through strategic partnerships. For example, Feastify could collaborate with culinary schools to provide internship or job opportunities for students on the platform thus impacting them with the right culinary skills

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

The platform looks forward to empower female, chefs, mixologists, and baristas by providing them with a platform to showcase their skills and secure gigs in a male dominated industry, potentially increasing their income and promoting financial independence this way the platform potentially challenge gender stereotypes.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

The feastify doesn't have any direct influence on building or maintaining water and sanitation infrastructure.

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

Feastify doesn't have a direct influence on the type of energy used by chefs, mixologist or baristas, during events or within the food industry as a whole.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

The feastify contributes to decent work and economic growth by: 1. Creating income opportunities for skilled culinary professionals. 2. Promoting flexible work arrangements with good cancellation policies. 3. Encouraging skill development and fostering career advancement in the culinary industry.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

The feastify fosters innovation within the hospitality industry by offering a new service model and catering to a growing demand for "at-home" experiences. However, its direct impact on infrastructure development is minimal.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

The "donate an experience" feature on our platform allows users to donate culinary experiences to children's homes or underserved communities, providing them with access to a unique and potentially enriching experience they might not otherwise have. This feature raises awareness about food insecurity and inequality within society, inspiring users to donate or get involved in other charitable initiatives other than food.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

By encouraging "at-home" events, Feastify could lead to a slight decrease in car usage for restaurant dining, potentially reducing traffic congestion and related emissions in urban areas to add clients may choose chefs who source fresh organic ingredients locally, which could indirectly support local farmers' markets and sustainable agricultural practices.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

By allowing clients to customize menus and portion sizes, the feastify could potentially reduce food waste compared to traditional restaurant dining with pre-set menus. also as mentioned above the startup encourages chefs to source ingredients locally, promoting sustainable agricultural practices and potentially reducing food production miles.

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

The Feastify focuses on "at-home" experience leading to a slight decrease in car usage compared to restaurant dining, but the overall impact on emissions reduction is likely minimal

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

By promoting sustainable seafood choices among chefs and users, the platform could potentially contribute to life below water in a minor way probably in the future.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

By allowing users to customize menus and portion sizes, our platform could potentially help reduce food waste compared to traditional restaurant dining with pre-set menus where alot of food waste is incurred . This can indirectly help conserve resources and reduce pressure on land use for food production.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

By creating income opportunities for chefs, mixologists, and baristas, the platform contributes to economic stability within the culinary industry. Economic stability can indirectly lead to a more peaceful and just society.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

By promoting sustainable practices and social initiatives, the feastify opens doors to partnerships with organizations working towards similar goals in the food industry or the broader community or as well become a facilitator for broader sustainability efforts within the event catering industry.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

2

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

The platform addresses unmet needs in event planning by making it easier for clients to curate events and potentially support local businesses. The platform as well facilitates to skill based donations to charitable causes by allowing users to donate a culinary experience. Again we are using no new technology, but we forsee improvements in the coming future , for now we using APIs and the good IDEs

06.09 Competitive Analysis

Existing Event Planning Platforms: These platforms might offer some event catering services, but their focus might be broader e.g venue booking, entertainment etc The feastify focuses on selecting and promoting reputable culinary artist with diverse cuisines or specialties, ensuring a higher standard of quality for clients Freelance Marketplaces: Clients could find individual chefs through freelance platforms, but these platforms might lack the curation and quality assurance that our platform can potentially offer our platform also simplifies booking and communication between clients and chefs compared to traditional methods of who knows who to come cook for me. Also our platform focuses on social impact by allowing users to donate a culinary experience to the underserved communities

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, i have actively contributed to female led idea stage startups through my product management skills( Business,UI/UX and tech) , i also actively encourage female to pursue their dreams and communicate on areas they need help and for sure i have actively came through for them