Kenya - Startup under 3 years old

Describe your project or startup in a few words

Finda is a cloud-based innovation that transforms the marketing landscape for micro, small and medium enterprises. By digitizing their marketing efforts, Finda enhances customer interactions, strengthens customer relationships and ultimately boosts sales.

01.01 Describe your startup in more detail

Finda is a cloud-based innovation that transforms the marketing landscape for micro, small and medium enterprises. In a crowded market where small businesses struggle to stand out and compete with large and well-established companies, Finda digitizes their marketing efforts to enhance customer interactions and strengthen customer relationships. This leads to increased visibility, higher sales and business growth. Additionally, any user can connect with the most trusted products and services through the platform, enhancing overall efficiency. Our vision is to empower small businesses with cutting-edge marketing tools, helping them rise above the competition and achieve their full potential in this digital age.

01.02 What is the main problem you are trying to solve?

We address the challenge small businesses face in gaining visibility and competing with larger companies by digitizing their marketing efforts. On the other side, we enhance overall efficiency in the business industry by quickly connecting consumers to the product and service providers they need from the comfort of their internet-enabled devices. This allows consumers to make informed decisions before traveling to purchase a particular product or service, saving them travel costs and time spent locating what they need.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Finda empowers small businesses to achieve their full potential in the digital age, while streamlining the purchasing process for consumers as below: First, Finda transforms the marketing landscape for micro, small and medium enterprises (MSMEs) by digitizing their marketing efforts, enhancing visibility and boosting competitiveness against larger companies. Secondly, It strengthens customer relationships through advanced digital tools, fostering loyalty and trust between the business and the consumer Thirdly, for consumers, Finda provides quick and efficient connections to trusted products and services, enabling informed decisions without physical travel, saving time and costs.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Finda's product/service is specifically aimed at serving micro, small, and medium enterprises (MSMEs) and consumers. The primary beneficiaries are MSMEs that struggle to gain visibility and compete with larger, well-established companies. By digitizing their marketing efforts, Finda empowers these businesses with advanced marketing tools, enhancing their online presence, customer interactions, and overall competitiveness. On the consumer side, Finda targets individuals looking for trusted products and services efficiently. By connecting users to reliable service providers and businesses through an easy-to-use digital platform, Finda saves consumers time and travelling costs, enabling them to make informed purchasing decisions from the comfort of their internet-enabled devices.

01.05 When was your company established?

2021-09-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Cyrus Keombe - The Chief Operating Officer with more than 5 years experience in the IT and software indusry. Cyrus optimizes resources and processes for efficiency and scalability, ensuring streamlined operations and sustainable growth in the business. Grace Obayo - Business Analyst and head of marketing. With more than five years experience in the business management industry, Grace plays a crucial role in ensuring our brand reaches the right audience through creativity and strategic vision, driving our marketing efforts effectively.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://home.finda.co.ke/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Finda contributes to the Sustainable Development Goal of "No Poverty" by empowering micro, small, and medium enterprises (MSMEs) with digital marketing tools, enhancing their visibility and competitiveness. By facilitating business growth and creating more job opportunities, Finda helps elevate the income levels of entrepreneurs and their employees. Additionally, by connecting consumers to trusted products and services, Finda supports local economies, promoting financial stability and reducing poverty.

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Finda contributes to the Sustainable Development Goal of gender equality by providing equal access to advanced marketing tools for women-owned micro, small and medium enterprises (MSMEs). By digitizing marketing efforts, Finda empowers female entrepreneurs to enhance their business visibility, compete effectively in the market and grow their enterprises. This support fosters economic empowerment for women, promoting gender equality in the business sector. Additionally, we actively work towards creating an inclusive ecosystem where women and girls have equal opportunities to thrive in entrepreneurship and leadership roles. Our efforts include targeted programs and initiatives that empower women entrepreneurs through training, mentorship and access to resources.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Finda contributes to the UN's Sustainable Development Goal of Decent Work and Economic Growth by empowering micro, small and medium enterprises (MSMEs) with advanced digital marketing tools. This enhances their visibility, competitiveness and growth, leading to job creation and economic development. Additionally, by connecting consumers to trusted products and services efficiently, Finda supports sustainable business practices and economic activity, fostering overall economic resilience and inclusivity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Finda contributes to the SDG of Industry, Innovation and Infrastructure by empowering MSMEs with advanced digital marketing tools, enhancing their competitiveness and growth. It promotes innovation by digitizing marketing efforts and streamlining customer interactions. By providing a platform that connects consumers with trusted products and services efficiently, Finda fosters a robust digital infrastructure, supporting sustainable economic development and inclusive industry growth.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Finda contributes to the Sustainable Development Goal of Climate Action by reducing the need for physical travel through its digital platform. By connecting consumers to products and services online, it minimizes carbon emissions associated with transportation. Additionally, digitized marketing efforts decrease the reliance on traditional print media, reducing paper waste and the environmental impact of printing processes. This promotes a more sustainable, eco-friendly business model for MSMEs.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

Finda introduces a novel approach by combining digital marketing tools with a platform connecting consumers and businesses, offering a unique solution not previously seen in the market. Finda builds upon existing digital marketing and business connectivity services but extends them significantly by integrating advanced tools and features, expanding the capabilities available to users. Finda addresses the specific challenges faced by MSMEs in marketing and consumer connectivity, providing tailored solutions that were lacking in the market, thus filling a crucial gap.

06.09 Competitive Analysis

Our main potential competitors include established digital marketing platforms and business directories. However, what sets us apart is our comprehensive approach. Unlike mere marketing tools or directories, Finda combines advanced digital marketing capabilities with a comprehensive platform for consumers to connect with trusted businesses. This integration streamlines the entire process, from enhancing a business's online presence to facilitating informed consumer decisions. Our focus on empowering MSMEs with cutting-edge tools and facilitating efficient consumer-business interactions gives us a unique edge in the market.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes I am. I lead a program called "Digital Entrepreneurship Accelerator Program", dedicated to empowering women, girls and young mothers by equipping them with essential skills for thriving in entrepreneurship during this digital age. Our program emphasizes inclusivity and places these individuals at the forefront, ensuring they gain the knowledge and tools needed to succeed in the ever-evolving business landscape.