Kenya - Startup under 3 years old

Describe your project or startup in a few words

To partner with local farmers and produce quality, standardized and organic broiler and kienyeji chicken to our consumers, through franchising good, organic and quality chicken depots across the country. The chicken shall have good public participation.

01.01 Describe your startup in more detail

Due to increased cases of synthetic and non- organic chicken in the market. Its therefore difficulty for consumers in our country and even across the globe to identify the best and quality or organic chicken to consume. Therefore our major role as the direct and last chain to consumers is to ensure we recieve organic broiler and kienyeji for our customers through the following; 1) partnering with our local farmers across the country and other regions, training them and ensuring they follow the organic procedures of raising chicken for our customers across the country and beyond. 2)setting up/ partnering with a well equiped laboratory to test all our chicken samples from our customers before sending them to our depots for consumption. 4) Involving public participation and social media channels during slaughter processes and laboratory tests. 5) setting up clean, hygienic and modern butchery depots across the country. 6) hiring qualified staff.

01.02 What is the main problem you are trying to solve?

1) To solve the food poisoning and chunk food crisis in the market. 2) create market for chicken to our local farmers. 3) create employment opportunities. 4) promote quality and standardized chicken for human consumption. 5) improved livelihood and health of people through eating quality and organic chicken. 6) create a self-sustsible supply chain. 7) make a trusted and reliable brand for chicken from local to international. 8) Create awareness of no-organic food in the market to save lives. 9) generate revenue and contribute to the development and growth of our great country. 10)

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1) create employment opportunities. 2) create awareness of no-organic and poisonous chicken im the market. 3) generate revenue for our country. 4) improve livelihood of the community through supplying health chicken. 5) create a market for our local farmers to sell their chicken at competitive prices.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1)All kienyeji chicken lovers. 2)All organic broiler chicken lovers.

01.05 When was your company established?

2023-10-20

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

000

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/in/dickson-mose-208354193

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Strongly agree - my start up will create direct and indirect employment opportunities and as well improve the livelihood of the community.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Organic chicken shall be provided at affordable prices, therefore establishing food security.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

By setting up or partnering with a well equiped laboratory, all our products to the market at large shall be checked and scrutinized before presentation to consumers. This shall promote good health and ensure the community eats healthy food.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We shall partner with experts in organic poultry procedures, therefore ensuring the farmers attend seminars and training conferences to learn more.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our start-up shall promote gender equality, already we have 2 females and 2 gents in our business.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Clean water is shall be a basic need for our organic chicken and as well during processing and serving our chicken to consumers.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Poultry farms require clean and renewable energy sources. Therefore we shall train our local farmers to practice it for cost cutting and quality production cost.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By setting up a modern butchery depots and clean work spaces across the country we shall achieve the goal of decent work and economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our innovation and infrastructure ensures good hygiene and good environment for employees to work freely.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By teaching and empowering location farmers we shall proof that not only a certain group of people or class are in a position to eat or produce organic chicken in community.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

With the continuous growth in city populations across the globe, the consumption of chicken and demand keeps increasing. Therefore providing an alternative organic chicken and quality eggs will improve the sustainability of the cities. As well provide employment opportunities for the upcountry communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

By partnering with well equiped laboratory or setting up one, we shall ensure responsible production of chicken and consumption through our depots. The quality check before slaughter shall bring upon public participation and quality assurance.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Renewable energy sources for our poultry farms across the country shall reduce the emissions of contagious gases.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

We shall partner with experts in ensuring that our local farmers have access to underground water and water pumps. To avoid polluting the river and water streams.

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We shall have strong partnership with the following; 1) Local farmers. 2) investors 3) employees 4) consumers 5) experts in the relevant Fields. 6) public

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Its unique because it mainly focus on quality, health and organic without putting money first. Unlike the Normal market where people do anything for Money.

06.09 Competitive Analysis

Farmers choice and kenchic. Theu don't do quality checks and organic chicken standards.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Currently no, however once the project grows, we shall be doing community training conferences.