Kenya - Startup under 3 years old

Describe your project or startup in a few words

Iko Fresh Africa: A fresh tilapia supply company for the Kenya domestic market, focused on premium, consistent supply of fresh fish to vendors of all sizes. Based on supply from sustainable, traceable farmed production in the Lake Victoria region.

01.01 Describe your startup in more detail

With our background in fresh produce supply, our initial focus is to offer the same service level to customers in urban areas in Kenya as the export market has required for decades. Developing a strong foundation within the value chain with a market base supplied from existing farmed tilapia production in Lake Victoria is our focus. Initially, this market linkage operation delivers for both supplier and end user by connecting both for consistency and value. Our supply base ranges from small scale farmer through to larger commercial farms, many of their challenges remain the same irrespective of size; consistent market access. Iko Fresh Africa's focus is to work collaboratively with other farms to provide a consistent supply base into the market. This will move from 1,000kg per week to 10,000kg per week in the next 6 months. Our second phase is to backfill the market developed with our own 500,000kg farmed production base in Lake Victoria, currently in the development phase.

01.02 What is the main problem you are trying to solve?

Kenya and Nairobi's growing population has a higher demand for nutritious, protein-rich food sources daily. Fish delivers as the most cost effective source. However, the local supply chain struggles to meet this demand. Plummeting wild caught stocks and farmed production still in its relative infancy produce a deficit of fresh fish of 450,000mt/year in Kenya. Retailers of all size rely on consistent quality and supply of product. When either are compromised, so is the future potential demand. 'Mama Samaki' and small restaurants are the preferred retail point where fish is supplied to the broader customer base. Erratic fish supply reduces their customer base and market opportunity. Farmed supply is increasing, however, individual producers often do not have supply 52 weeks a year, creating a market defecit. Iko Fresh Africa is focused on the initial major challenge of linking the challenges of the production supply base with the required consistency customers demand.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Market linkage: contribute to a more reliable and consistent supply of tilapia by linking established farms with small-scale vendors and restaurants in Nairobi. 2. Affordable, consistent protein supply: Protein shortage in the human diet has health consequences. Of all animal based proteins, fish is the most affordable in terms of pricing, however less available in terms of supply. Our market linkage and own production adds to food security. 3. Economic growth and job creation: We will support local economies by creating job opportunities for small-scale fish vendors (Mama Samaki), small farmers through to large scale farms, and workers in the supply chain. 4. Sustainability and environmental responsibility: By integrating sustainable practices such black soldier fly (BSF) as a substitute fish food. Local small scale farmers can contribute to the value chain and generate revenue by producing and selling BSF back to iKo Fresh Africa as a fish food source made from organic waste.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Consumers: Our premium tilapia products will target the broader base of consumers in Nairobi who seek nutritious and high-quality protein options. We provide them with a consistent and reliable supply of fresh tilapia, meeting their preferences for affordable animal protein sources. Small-scale fish vendors (Mama Samaki): Our product aggregation and reliable supply chain will benefit 'Mama Samaki' by providing them with a consistent source of high-quality tilapia. This will enable them to expand their business and meet the demands of their customers more effectively. Restaurants and eateries: We will cater to restaurants and eateries in Nairobi by offering them more affordable premium tilapia products for their menus. Local communities and economies: By creating job opportunities in fish farming, supply chain management, and retail, we will contribute to the economic growth of local communities.

01.05 When was your company established?

2023-07-17

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Jim Foxton, one of our directors for iko Fresh Africa has 25 years in the agricultural production and fresh produce supply chains for both domestic and export markets. This experience translates directly to supporting the iKo Fresh Africa team achieve its objectives with guidance in the focus and operation of the business. By implementing the high global standards found in the fresh produce export markets into the supply chain locally will support a sustainable business for our customer base for the future. The product supply chain principles for fresh produce are what is required in the fish value chain in Kenya. Product reliability and consistent supply to market and final customer to build and improve the supply of affordable animal protein into the Kenya diet.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.ikofresh.com/ , https://www.instagram.com/ikofreshafrica , https://www.linkedin.com/company/iko-fresh-africa/ , https://www.facebook.com/profile.php?id=61559322544674&mibextid=LQQJ4d

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

iko Fresh Africa plays a crucial role in addressing the "No poverty" Sustainable Development Goal (SDG) by focusing on job creation while linking small-scale fish vendors and restaurants with established tilapia farms supplying them with premium fish protein generating income and improving local livelihoods of Kenyans. Introducing youths and women in Lake Victoria region to integrate black soldier fly (BSF) and generate revenue by selling the BSF to iko Fresh Africa increasing their income level and help reduce poverty in Kenya. Supplying small-scale fish vendors (Mama Samaki) with affordable fish protein will increase the revenue generation in their sales operations and increase their income sources. iKo Fresh Africa will directly create employment to youths and women in all operations including; farm operations, aggregation of products, deliveries and supply of fish to fish vendors from farms. This will help in generating sustainable income sources and reducing poverty in Kenya.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Iko Fresh Africa's strategy aligns with the "Zero Hunger" SDG by enhancing food security and supporting economic stability. Creation of jobs within the supply chain supports local economies, enhancing affordability and access to protein rich food. Ensuring a steady supply makes nutritious food more affordable and accessible, directly addressing hunger in urban areas. Reaching out to more 'Mama Samaki' increases the supply of high-quality tilapia from 1,000kg to 10,000kg per week, ensuring a consistent and nutritious food source for urban populations and a broader reach of consumers. Our focus on linking farmers into the supply chain provides them with stable market access, improving their livelihoods and reducing poverty and hunger. Developing a market and back filling it with our own production base in Lake Victoria will increase the overall food supply and food security in Kenya.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We contribute to "Good Health and Well-being" SDG by providing nutritious fish, promoting healthy eating, and supporting mental and physical health. Offering fresh, high-quality tilapia rich in protein, omega-3 fatty acids, vitamins, and minerals, will enhances dietary health and overall well-being of Kenyans population. The consistent supply of nutritious fish helps address nutritional deficiencies and supports balanced diets, reducing the risk of chronic diseases such as heart disease and obesity. Educating consumers about the health benefits of tilapia and promoting its inclusion in regular diets fosters healthier lifestyles. We focus on sustainable farming practices ensuring a safe and clean food source, minimizing health risks associated with contaminated or low-quality fish. By supporting local communities through job creation and economic empowerment, it will also contribute to mental well-being, reducing stress and improving quality of life.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We will significantly contribute to the "Quality education" Sustainable Development Goal (SDG) through creating opportunities for knowledge transfer and skills development among women and youth who will join the black soldier fly initiative for sustainable waste management. Training Programs: Our company will focus on creating a more skilled and knowledgeable workforce, advancing education to maintain the fish farm practices to global levels to create a healthy and reliable source of protein. Promoting entrepreneurship among 'mama samaki' by offering information on different recipes leading to them maximizing profits and get a broader customer base. The economic growth and job creation opportunities that we create for the community leads to better living conditions to the Kenyan locals. Thus being able to provide quality education to their families. These efforts contribute to a more knowledgeable and skilled workforce, advancing education and supporting the SDG's goals.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Dedicated to promoting gender equality, aligning with the "Gender equality" Sustainable Development Goal (SDG) through various strategies ensuring equal opportunities for men and women across our operations, from farming to leadership roles. Implementing fair employment practices, offering equal pay, and creating a respectful, inclusive work environment. Supporting Mama Samaki: A significant portion of small-scale fish vendors in Kenya are women. By providing them with a reliable supply of premium affordable fish, iko Fresh Africa can empower these women entrepreneurs. Consistent supply allows them to grow their businesses, increase their income, and gain greater economic independence. In the Lake Victoria region, involving women and men in integrating black soldier fly (BSF) as a waste management method and later selling it to iKo Fresh Africa as fish feed will generate additional income for the women in the local community.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

iko Fresh Africa will align with the "Clean Water and Sanitation" SDG by promoting sustainable fish farming practices in Lake regions and improving water quality by minimizing pollution of water bodies. Adoption of sustainable fish farming practices to minimize alterations of the natural form of the water body. Reduced water pollution: By promoting BSF around Lake Victoria, Iko Fresh Africa can encourage youth, women and farm to adopt practices that minimize waste products that could pollute the lake. BSF larvae efficiently convert organic waste into usable biomass, reducing the environmental burden on the water body. Improved water quality:Minimizing pollution from fish farms helps maintain clean water for surrounding communities. This not only improves access to clean drinking water but also protects the lake's ecosystem. Through these initiatives, iko Fresh Africa helps ensure sustainable water management and access to clean water, aligning with SDG 6, Clean water and sanitation.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

iko Fresh Africa aligns with the "Affordable and Clean Energy" SDG by utilizing renewable and affordable energy sources example solar energy to power its operations. The installation of solar energy will reduce reliance on non-renewable energy sources, lowering greenhouse gas emissions and minimizing environmental impact. Sustainable and cost-effective: Solar energy is a clean and renewable resource. It reduces operational costs in the long run and minimizes environmental impact. This will Reliable energy supply: Solar energy can provide a dependable source of energy for fish farms, ensuring consistent operations hence consistent supply of products. Community knowledge sharing: By showcasing the benefits of solar energy, Iko Fresh Africa can inspire others in the community to adopt renewable energy sources. This fosters a culture of sustainability and environmental responsibility.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Iko Fresh Africa will align with the "Decent work and economic growth" Sustainable Development Goal (SDG) through a range of strategic initiatives. Our initial focus of supplying fresh affordable fish to 'mama Samaki' and local restaurants will help create and maintain decent work for fish vendors. Creating a source of income for a broader local community. Our planned establishment of a 500,000kg fish farm and expanded market linkages will create diverse job opportunities across the aquaculture value chain, stimulating economic growth and improving livelihoods for local communities. Enabling the youth and women to generate additional income in Lake Victoria by integration of Black Soldier fly in waste management and selling it to iko Fresh Africa as fish feed. Fair employment practices, including equal pay and a safe work environment, will continue to be a main aim of our organizational culture, ensuring employee well-being and fostering a climate of respect and fairness.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our commitment to innovation is evident through several key initiatives: Technology adoption: iko Fresh Africa explores use of technology to further improve the efficiency and transparency of their supply chain. Involving the implementing digital tracking systems and online platforms for ordering and distribution. Creating a fast, consistent and reliable data driven supply chain catering to both fish vendors and final consumers. Improved infrastructure: A reliable fresh produce supply chain requires high level infrastructure for transportation, storage, and distribution of fish. By collaborating with existing infrastructure providers, iko Fresh Africa can contribute to improvements in Kenya's overall logistics network. Promoting sustainable practices: Our emphasis on sustainable fish farming practices and use of BSF integration signifies industry innovation. These practices can be used and become a model for other fish farms in Kenya.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Dedicated to reducing gender inequality, aligning with the "Reduced Inequality" Sustainable Development Goal (SDG) through various strategies ensuring equal opportunities for men and women across our operations, from farming to leadership roles. Implementing fair employment practices, offering equal pay, and creating a respectful, inclusive work environment. Supporting Mama Samaki: A significant portion of small-scale fish vendors in Kenya are women. By providing them with a reliable supply of premium affordable fish, iko Fresh Africa can empower these women entrepreneurs. Consistent supply allows them to grow their businesses, increase their income, and gain greater economic independence. In the Lake Victoria region, involving women in integrating black soldier fly (BSF) as a waste management method and later selling it to iKo Fresh Africa as fish feed will generate additional income for the women in the local community.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

iko Fresh Africa will contribute to "Sustainable Cities and Communities" by promoting sustainable food production, reducing food waste, and fostering community resilience. By linking farms to fish vendors and local restaurants, we will ensure a consistent supply of fresh, high-quality tilapia, reducing the reliance on imported or environmentally harmful food sources. Creation of job opportunities to youths who form majority of urban population, will help create a source of income for them reducing the cities theft caused by lack of employment. By sourcing fish locally and implementing sustainable farming practices, iko Fresh Africa minimizes environmental impact and supports local economies, contributing to the development of sustainable cities. iko Fresh Africa's community engagement initiatives, such as product aggregations and promoting local businesses ' Mama samaki', will strengthen economic growth and resilience, creating a more sustainable and inclusive urban environment.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Iko Fresh Africa will promote responsible consumption and production by implementing sustainable practices throughout its supply chain. Using a vertically integrated model will ensure efficient use of resources, minimizing waste and environmental impact. Sourcing fish locally and using sustainable farming practices, Iko Fresh Africa will reduce carbon emissions associated with transportation and supports local economy. Use of solar energy at the farm further reduces the ecological footprint. Through responsible packaging choices and efforts to minimize food waste, the startup will encourages sustainable consumption patterns among consumers. Iko Fresh Africa's commitment to fair trade and ethical sourcing practices ensures that production processes are socially responsible, contributing to the development of a more sustainable and equitable food system. These efforts align closely with SDG 12 on responsible consumption and production, promoting sustainable practices.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Iko Fresh Africa tackles climate action (SDG 13) through its sustainable practices: Reduced greenhouse gas emissions: Solar energy adoption significantly cuts reliance on fossil fuels for farm operations. This minimizes greenhouse gas emissions, particularly carbon dioxide, major contributors to climate change. Sustainable fish farming practices: Promoting BSF integration in fish farms addresses two key areas: reducing waste and minimizing water pollution. Organic waste decomposition by BSF larvae lowers methane emissions, a potent greenhouse gas. Additionally, cleaner water bodies from reduced fish farm pollution can absorb more atmospheric CO2, a natural climate change mitigation process. Promoting responsible consumption: By making affordable, high-quality tilapia accessible to a wider consumer base, Iko Fresh Africa encourages a shift away from potentially less sustainable protein sources like red meat production, known for higher greenhouse gas emissions.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Iko Fresh Africa will contribute to preserving life below water by promoting sustainable aquaculture practices, reducing pollution, and supporting marine biodiversity. The startup will focus on fish farming in Lake Victoria ensuring minimal disruption to aquatic habitats and ecosystems, preserving the delicate balance of marine life. By adhering to sustainable farming practices, Iko Fresh Africa will minimize water pollution, sedimentation, and chemical runoff, protecting water quality and marine habitats. The use of Black Soldier Fly (BSF) for waste management will reduce pollution, preventing contaminants from entering water bodies. Additionally, the startup's commitment to responsible sourcing and fishing practices supports marine biodiversity conservation, promoting the long-term health and resilience of aquatic ecosystems. Through these efforts, Iko Fresh Africa will contribute to SDG 14 on life below water, ensuring the sustainability of marine resources for future generations.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

iko Fresh Africa promotes life on land by implementing sustainable farming practices that protect ecosystems, preserve biodiversity, and promote responsible land use. The startup's fish farming techniques reduce habitat destruction and water pollution compared to traditional fishing methods, safeguarding aquatic ecosystems and supporting fish biodiversity in Lake Victoria. By sourcing locally and minimizing deforestation associated with long-distance transportation, iko Fresh Africa reduces its environmental footprint on land, contributing to land conservation efforts. The startup's commitment to sustainable agriculture also includes waste management practices using Black Soldier Fly (BSF), which promotes nutrient recycling and reduces organic waste pollution. Additionally, iko Fresh Africa's partnerships with local communities and farmers promote responsible land use and ecosystem stewardship, fostering a harmonious relationship between human activities and land ecosystems.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Iko Fresh Africa's startup will play a crucial role in promoting peace, justice, and strong institutions by prioritizing ethical practices, transparency, and integrity. We will engage with local communities, stakeholders, and authorities to address social issues, promote dialogue, and contribute to peaceful coexistence. Our strict adherence to legal and regulatory requirements will ensure compliance with environmental, labor, and social standards, fostering institutional stability. By empowering marginalized groups, promoting diversity and inclusion, and investing in capacity-building programs, we will strengthen institutions and promote equal opportunities. Advocacy for policies that support good governance and collaboration with civil society organizations will further enhance our impact in fostering a culture of respect for human rights and democratic values, aligning closely with the "Peace, justice, and strong institutions" Sustainable Development Goal (SDG).

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Iko Fresh Africa will play an important role in the Partnerships for the goal by actively engaging in collaborative initiatives to strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development. Through strategic partnerships with diverse stakeholders, including businesses, tilapia cage farmers, government agencies, and local communities, our startup will leverage resources, foster innovation, and promote collective action towards achieving sustainable development goals. By facilitating knowledge exchange, sharing best practices, and advocating for inclusive and accountable partnerships, Iko Fresh Africa will play a crucial role in driving positive change and creating lasting impact in line with the Partnerships for the goal SDG.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Iko Fresh Africa's innovation in fish retail will extend to the establishment of a fish farm, marking a significant step towards sustainable tilapia production. By leveraging solar energy and modern waste management practices within the farm, we will ensure environmentally friendly operations. This initiative will not only enhance our commitment to ethical sourcing but also promote a circular economy model. Iko Fresh Africa will integrate a vertical approach, combining sustainable farming practices, technological innovation, and tilapia aggregation, which will ensure that we not only provide high-quality tilapia but also contribute positively to environmental conservation, economic development, and social well-being. We will integrate online systems that will enhance customer experiences by providing convenience and transparency in ordering and tracking processes. This tech-savvy approach will align with modern consumer preferences and improve overall operational efficiency.

06.09 Competitive Analysis

Iko Fresh Africa will face competition from established fish retailers, local fish farms, and emerging vertical integration startups in the seafood industry. What will set us apart is our comprehensive approach to consistent product supply to customer. Unlike many competitors who will focus solely on retail or farming, we will integrate both aspects along with technology and community engagement. Our vertical integration will ensure a consistent and high-quality supply chain, from farm to table, reducing dependency on external suppliers and enhancing control over product quality. We will also differentiate through our sustainable practices, such as solar-powered operations and waste management using Black Soldier Fly, reducing environmental impact and enhancing our Eco-friendly image. Moreover, our technological approach with online systems for ordering and tracking will provide convenience and transparency to customers, giving us an edge in customer experience.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

no currently, I'm solely focused on iko Fresh Africa at the moment. However, in the future I will act as a role model for others in my community based on my successful business operations.