Kenya - Startup under 3 years old

Describe your project or startup in a few words

Tellus Electronics aims to establish East and Central Africa's largest library of used games, promoting sustainability through quality electronics while enhancing access to affordable gaming experiences.

01.01 Describe your startup in more detail

Tellus Electronics is a Nairobi-based startup specializing in affordable, high-quality consumer electronics and building East and Central Africa's largest library of used games. We sell smartphones, laptops, and gaming consoles, offering warranty-backed products to promote sustainable consumption. Our platform facilitates easy browsing, purchasing, and trade-ins, aiming to enhance the gaming experience and reduce electronic waste in the region. We prioritize customer satisfaction, operational efficiency, and strategic partnerships to scale our impact and market reach.

01.02 What is the main problem you are trying to solve?

Access to Affordable Electronics: Many consumers face barriers to purchasing new electronics due to high costs. By refurbishing and offering warranty-backed products at lower prices, we make high-quality electronics more accessible. Electronic Waste Management: The region lacks efficient systems for managing electronic waste, leading to environmental degradation and health risks. We mitigate this by promoting the reuse of electronics through refurbishment, thereby reducing e-waste and promoting sustainable consumption practices.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Affordability: Our refurbished electronics are offered at significantly lower prices compared to new products, making high-quality tech accessible to a broader audience. Quality Assurance: Each refurbished item undergoes rigorous testing and refurbishment processes, ensuring they meet high standards of performance and reliability. Additionally, our warranty-backed products provide peace of mind to customers. Environmental Impact: By promoting the reuse of electronics through refurbishment, Tellus Electronics contributes to reducing electronic waste in East and Central Africa. This supports environmental sustainability and reduces the ecological footprint associated with electronics consumption.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Tech Enthusiasts: Individuals seeking affordable alternatives to new electronics without compromising on quality or performance. Gamers: Enthusiasts looking for a wide selection of used games across various platforms, including consoles and PCs, at competitive prices. Environmentally-Conscious Consumers: Those concerned about reducing electronic waste and supporting sustainable consumption practices by opting for refurbished electronics. Budget-Conscious Individuals: Customers looking to save money on electronics purchases while still obtaining reliable and warranty-backed products. Local Communities: We contribute to the local economy by creating jobs, supporting small businesses through partnerships, and fostering a vibrant ecosystem around technology and gaming.

01.05 When was your company established?

2023-04-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

NONE

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://tellus.co.ke

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Tellus Electronics strongly contributes to the goal of "No poverty" by enhancing access to affordable electronics and gaming products in East and Central Africa. By offering refurbished electronics at lower prices compared to new devices, we enable individuals, especially those with limited financial resources, to access essential technology for communication, education, and economic empowerment. This affordability empowers customers to invest in quality products without incurring the high costs associated with new electronics, thereby contributing to poverty alleviation and enhancing overall quality of life. Additionally, our business model supports local economies by creating job opportunities and fostering entrepreneurship within the refurbished electronics sector.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

By making affordable electronics accessible, we empower individuals and communities economically, potentially increasing household incomes and food security. Additionally, our commitment to ethical practices and responsible consumption aligns with efforts to achieve sustainable development and mitigate hunger-related challenges in East and Central Africa.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Access to reliable electronics enhances communication, access to healthcare information, and educational resources, thus improving overall well-being. Additionally, our focus on reducing electronic waste contributes to environmental health, mitigating the negative impacts of improper e-waste disposal on communities and ecosystems. Through these efforts, Tellus Electronics supports sustainable development and promotes healthier living conditions in East and Central Africa.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Affordability reduces barriers to entry for quality education, allowing more individuals to participate in digital learning and skill development programs. By extending the lifecycle of electronics through refurbishment, we also support sustainable educational initiatives, ensuring that resources are allocated effectively and responsibly. Ultimately, Tellus Electronics plays a vital role in enhancing digital literacy, access to educational resources, and overall educational outcomes in the region.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

Our commitment to affordability and accessibility ensures that women have equal access to high-quality electronics and gaming experiences. By prioritizing diversity and inclusivity, Tellus Electronics contributes to breaking down gender barriers and creating opportunities for all individuals to thrive in the digital age.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

By promoting the use and reuse of electronics, which indirectly supports energy efficiency and reduces the demand for new electronic production we are exploring partnerships and initiatives that focus on energy-efficient technologies and sustainable practices within our operations.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our business model generates employment in quality control, logistics, and customer support, promoting full and productive employment. We also support entrepreneurship by partnering with local businesses and suppliers, stimulating economic growth in the region. By providing affordable electronics, we enable individuals and businesses to access the technology needed to enhance productivity and economic participation. our commitment to ethical practices ensures that all workers are treated fairly, promoting decent work conditions and inclusive economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Tellus Electronics strongly contributes to "Industry Innovation and Infrastructure" by fostering a circular economy in the electronics sector. Our refurbishment processes introduce innovative practices that extend the lifecycle of electronic devices, reducing waste and the demand for new resources. By leveraging technology, we create a resilient infrastructure for refurbishing, distributing, and selling electronics, ensuring efficient operations and customer satisfaction. Our focus on sustainability promotes inclusive and sustainable industrialization, setting new standards in the industry. Additionally, we support local innovation by collaborating with tech startups and researchers to continuously improve our processes and products.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Tellus Electronics strongly contributes to "Reduced Inequalities" by making high-quality technology accessible to underserved communities in East and Central Africa. Our affordable refurbished electronics bridge the digital divide, providing opportunities for education, employment, and economic participation to individuals who might otherwise be excluded.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

By promoting a circular economy in the electronics industry. We refurbish and resell electronics, extending their lifecycle and reducing the need for new production. This approach minimizes electronic waste and the environmental impact associated with manufacturing. Our business model encourages sustainable consumption by offering high-quality, affordable refurbished products, making responsible choices accessible to more consumers. Through these efforts, we support sustainable production patterns, reduce resource consumption, and promote environmental stewardship in East and Central Africa.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

By promoting sustainable consumption and production patterns, we help conserve natural resources and reduce the need for mining and deforestation associated with new electronics production. Our efforts support the sustainable management of land and natural resources, contributing to the protection and restoration of terrestrial ecosystems and biodiversity in East and Central Africa.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

By providing access to affordable technology, we empower individuals and communities, supporting education and economic participation, which are vital for social stability and inclusion. Our commitment to sustainability and responsible consumption aligns with the principles of ethical leadership and governance. Through these efforts, Tellus Electronics supports the development of peaceful, just, and inclusive societies, contributing to sustainable development in East and Central Africa.

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

We work with suppliers, tech startups, and community organizations to enhance our refurbishment processes, expand our product offerings, and reach underserved markets. These partnerships enable us to share knowledge, resources, and best practices, fostering innovation and scalability. By building a network of stakeholders committed to sustainability and economic inclusion, we strengthen our impact and contribute to the broader goals of sustainable development. Through these collaborative efforts, Tellus Electronics helps revitalize and reinforce global partnerships for a sustainable future.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Tellus Electronics introduces innovation through our approach to refurbishing and reselling electronics, which extends product lifecycles and promotes sustainable consumption. While there are existing refurbished electronics markets, our focus on affordability, quality, and accessibility for underserved markets in East and Central Africa sets us apart. We leverage technology advancements and sustainable practices to meet the growing demand for reliable and affordable electronics while addressing environmental concerns. By offering a wide range of refurbished products and ensuring they meet high standards, we satisfy a significant unmet need for accessible technology, driving both social impact and business growth in the region.

06.09 Competitive Analysis

Our main potential competitors include local electronics retailers and other refurbished electronics providers in East and Central Africa. Tellus Electronics distinguishes itself by not only offering superior quality and affordability but also providing extensive customer benefits. These include product financing options, rigorous quality checks for B2B transactions, expert technical support, and a robust supply chain and distribution network. We are also actively involved in the esports and electronics communities, recognized as a trusted supplier. Our holistic approach ensures that customers receive not only top-tier products but also unparalleled service and support, setting us apart in the competitive landscape of refurbished electronics in East and Central Africa.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?