Kenya - Startup under 3 years old

Describe your project or startup in a few words

Transforming lives, one gig at a time. Empowering freelancers and businesses to thrive in a dynamic marketplace. Connect, and collaborate, on projects.

01.01 Describe your startup in more detail

Our startup, Nakushow, is a dynamic platform revolutionizing the freelance industry in Kenya. We offer freelancers a robust ecosystem to showcase their skills, connect with clients, and grow their careers. With a focus on empowering individuals to thrive in the gig economy, Nakushow provides innovative tools and a supportive community to unlock endless opportunities.

01.02 What is the main problem you are trying to solve?

Nakushow aims to address the prevalent issue of unemployment and underemployment by providing freelancers in Kenya with a reliable platform to showcase their talents, access job opportunities, and build sustainable careers. Through our comprehensive ecosystem, we strive to mitigate the challenges faced by freelancers, such as job scarcity and lack of visibility, ultimately empowering them to achieve financial independence and professional success.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Nakushow brings freelancers numerous benefits: 1. Diverse job openings for broader career prospects. 2. Tailored profiles amplify visibility, increasing project acquisition rates. 3. A nurturing community fosters collaboration, facilitating professional growth and success.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Nakushow is a versatile platform catering to freelancers seeking diverse opportunities across industries. It targets individuals eager to showcase skills, expand networks, and secure rewarding projects, whether seasoned professionals or aspiring talents. Serving as a bridge, Nakushow connects small businesses with quality talent, enabling seamless collaboration and access to skilled professionals. This empowers small businesses to thrive, achieve goals, and succeed effectively.

01.05 When was your company established?

2023-09-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Frank Kinyanjui brings expertise in marketing and business development to the team. Barny specializes in marketing and film production. Together, they complement the startup with diverse skills and experience, ensuring a well-rounded approach to business growth and development.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.join.nakushow.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Nakushow helps reduce poverty by connecting freelancers to a wide range of job opportunities, enabling them to earn a stable income. By providing a platform where skilled individuals can showcase their talents and connect with clients, we empower them to achieve financial independence and improve their quality of life.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

While Nakushow's primary focus is not directly on food security, by providing stable income opportunities to freelancers, it indirectly helps them afford nutritious food and secure their livelihoods. The increased financial stability can lead to better food access and contribute to reducing hunger.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Nakushow contributes to good health and well-being by reducing stress related to job insecurity. By providing consistent job opportunities, freelancers can achieve a better work-life balance, reducing anxiety and improving mental health. Financial stability also allows them to afford healthcare services.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

Nakushow contributes to good health and well-being by reducing stress related to job insecurity. By providing consistent job opportunities, freelancers can achieve a better work-life balance, reducing anxiety and improving mental health. Financial stability also allows them to afford healthcare services.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Nakushow promotes gender equality by providing equal opportunities for all freelancers, regardless of gender. We actively encourage women to join our platform, helping to close the gender gap in employment and empowering women to achieve financial independence and career growth.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

Nakushow does not directly address clean water and sanitation issues.

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

Nakushow does not directly contribute to affordable and clean energy goals.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Nakushow fosters economic growth by creating job opportunities for freelancers, ensuring decent work conditions, and promoting fair pay. By connecting skilled professionals with clients, we support sustainable economic development and contribute to reducing unemployment.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

Nakushow supports industry innovation by providing a platform for freelancers to work on diverse and innovative projects across various sectors. This encourages continuous improvement and the development of new solutions, fostering a culture of innovation.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Nakushow reduces inequalities by offering equal opportunities to freelancers from all backgrounds. We ensure that everyone, regardless of their location or socio-economic status, has access to job opportunities, thus promoting inclusivity and reducing disparities.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Nakushow contributes to sustainable cities by providing remote job opportunities, reducing the need for commuting and lowering carbon emissions. By enabling freelancers to work from anywhere, we support the creation of resilient and inclusive communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Nakushow encourages responsible consumption by promoting a gig economy where resources are utilized efficiently. Freelancers can work on multiple projects, optimizing their time and skills, which leads to more sustainable production and consumption patterns.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Nakushow contributes to climate action indirectly by promoting remote work, which reduces the carbon footprint associated with daily commutes. By enabling freelancers to work from home or local coworking spaces, we support efforts to combat climate change.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

Nakushow does not directly address the goals related to life on land.

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

Nakushow does not directly address the goals related to life on land.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Nakushow promotes peace and justice by creating fair and transparent job opportunities for all freelancers. By providing equal access to work and fostering a culture of respect and inclusivity, we contribute to building strong institutions and peaceful societies.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Nakushow fosters partnerships by connecting freelancers with businesses, encouraging collaboration, and sharing knowledge and resources. By building a strong network of professionals and clients, we support the achievement of sustainable development goals through effective partnerships.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

Nakushow stands out as an innovative platform that merges the best features of existing freelance marketplaces with unique elements tailored to the Kenyan market. While there are other freelance platforms, Nakushow's focus on local needs and preferences sets it apart. We provide an extensive range of services, including logo design and SEO, ensuring businesses can find all they need in one place. Our platform not only improves on existing services by offering more comprehensive support but also addresses unmet demands by providing access to high-quality freelancers and fostering local economic growth. This combination of enhancement and innovation ensures that Nakushow is not just another freelance platform but a crucial tool for business success in Kenya.

06.09 Competitive Analysis

Our main competitors include global freelance platforms like Upwork, Fiverr, and Freelancer. However, Nakushow differentiates itself through its deep understanding of the Kenyan market and its commitment to supporting local freelancers and businesses. We offer localized services, provide support in Swahili and English, and ensure payment methods that are convenient for Kenyan users. Additionally, Nakushow emphasizes community engagement and regional economic development, which are often overlooked by larger, global platforms. This local focus, combined with a user-friendly interface and a comprehensive range of services, makes Nakushow a standout option for Kenyan businesses and freelancers.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, we currently support female entrepreneurs through a women's freelance discount program, offering them a reduced commission compared to male freelancers.