Kenya - Startup under 3 years old

Describe your project or startup in a few words

Timao Group transforms plastic waste into plastic bricks, fostering sustainability and community development.

01.01 Describe your startup in more detail

Timao Group is a pioneering startup focused on addressing two pressing global challenges: the affordable housing shortage and plastic pollution. We specialize in transforming plastic waste into innovative building materials for quick-build, modular housing solutions. Our unique constructive system consists of interlocking building materials that can be assembled rapidly, offering a sustainable alternative to traditional construction methods. These modular homes are not only environmentally friendly but also customizable to meet the specific needs of developers, social institutions, and corporations. Our mission goes beyond providing affordable housing; we aim to create dignified living conditions while significantly reducing plastic waste and carbon emissions. Through strategic partnerships and community engagement, we have already made a significant impact by recycling over 1300 tons of plastic waste and offsetting 260 tons of carbon emissions.

01.02 What is the main problem you are trying to solve?

Timao Group addresses two interconnected challenges: plastic pollution and the affordable housing crisis in Kenya. With Kenya generating over 2400 tons of plastic waste daily, but only 8% being recycled, plastic pollution has reached critical levels. Simultaneously, the country faces an annual housing deficit of 85,000 units, resulting in over 2 million homes needed for a population of 50 million, with 74% of the population earning less than $500 monthly. Traditional construction methods contribute to the unaffordability of housing. Timao Group's innovative solution recycles plastic waste into modular housing, providing affordable, sustainable homes while mitigating environmental impact and creating green jobs.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Timao Group offers several key benefits: 1. Affordability, with average cost savings per housing unit of 12%, making homeownership more accessible. 2. Significant reduction in plastic pollution, with a 40-SQM structure offsetting plastics worth 10 tons, contributing to environmental sustainability. 3. Easy and fast installation, with a 40-SQM structure constructed within just 7 days, providing rapid solutions to the housing crisis.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Timao Group's products and services are aimed at serving a diverse range of beneficiaries. Our modular housing solutions cater to both B2C and B2B markets. B2C beneficiaries include individual developers seeking affordable and sustainable housing options. On the other hand, B2B beneficiaries comprise contractors, social institutions, NGOs, and foundations aiming to address housing needs sustainably and cost-effectively. Through our innovative approach, we empower communities, promote environmental sustainability, and foster dignified living for all.

01.05 When was your company established?

2022-08-29

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Timao Group's directors bring diverse skills and expertise to the startup. Ishmael Hezekiah, with over 9 years of entrepreneurial experience, is dedicated to waste management and pioneering sustainable solutions. Jean James, with an MBA in Global Entrepreneurship, has a background in communications and media industry experience. Bernard Akama, a shareholder, has over 15 years of experience in project management and business. Dr. Judith Ogolla, Head of Strategy and Partnerships, holds a PhD in strategic management and boasts over 30 years of experience working with governments, NGOs, and implementing projects in Sub-Saharan Africa. Together, their skills and experiences drive Timao Group's success in addressing plastic pollution and the affordable housing crisis.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://timaogroup.co.ke/

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By offering cost-effective modular homes made from recycled plastic waste, we make home ownership accessible to those who would otherwise struggle to afford decent housing. This not only improves living conditions but also promotes economic stability and social well-being, ultimately contributing to poverty alleviation. Through our initiatives, we empower communities to break the cycle of poverty and achieve greater economic independence.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Our startup addresses food insecurity by promoting sustainable agriculture through our innovative approach to recycling plastic waste. By converting plastic waste into durable building materials for modular homes, we free up land that would otherwise be used for landfill sites. This land can then be repurposed for agricultural activities, contributing to increased food production and improved food security. Additionally, our community engagement initiatives include training on sustainable farming practices, further supporting agricultural development and nutrition improvement through the use of our carbon black as an organic soil conditioner. Overall, our efforts contribute to ending hunger by fostering sustainable agricultural practices and promoting food security in the communities where we operate.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Yes

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

Our startup empowers communities through education and training initiatives focused on sustainable living practices. We conduct workshops and training sessions on recycling, sustainability, and construction techniques, providing valuable learning opportunities for individuals of all ages. By integrating sustainability education into our initiatives, we promote lifelong learning and equip community members with the knowledge and skills needed to build a better future. Additionally, our partnerships with local schools and educational institutions enable us to further enhance access to quality education through the provision of classrooms and sanitation facilities. Through these efforts, Timao Group contributes to ensuring inclusive and equitable quality education for all, regardless of background or socio-economic status.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

We have established partnerships with organizations focused on women's empowerment, providing training opportunities in construction and environmental sustainability. Additionally, we prioritize gender diversity within our own team and ensure equal opportunities for women in leadership roles. By creating safe spaces, offering skill-building opportunities, and advocating for gender-inclusive practices, we contribute to breaking down barriers and fostering gender equality. Through these efforts, we are committed to empowering all women and girls, enabling them to thrive and contribute fully to society.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Our startup plays a crucial role in promoting access to clean water and sanitation by constructing modern sanitation facilities as part of our housing projects. These facilities improve hygiene and sanitation standards, contributing to better health outcomes for communities. Additionally, our initiatives raise awareness about the importance of water conservation and sustainable management practices. By integrating eco-friendly construction methods and promoting water-saving technologies, we contribute to sustainable water management.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

While our primary focus is on addressing plastic pollution and affordable housing, our initiatives indirectly support the goal of promoting sustainable living practices. By utilizing recycled materials and implementing eco-friendly construction methods, we reduce energy consumption and minimize environmental impact in the housing sector. Additionally, our training and education programs raise awareness about renewable energy options and energy-efficient technologies, empowering communities to adopt cleaner and more sustainable energy sources. While our direct impact on affordable and clean energy may be limited, our holistic approach to sustainability contributes to creating a more energy-efficient and environmentally friendly future.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By providing affordable housing solutions and promoting sustainable practices, we create employment opportunities and support economic growth in communities. Our initiatives generate jobs in construction, recycling, and related industries, fostering economic independence and stability. Additionally, our focus on training and capacity-building empowers individuals with valuable skills for future employment opportunities. We contribute to promoting sustained, inclusive, and sustainable economic growth, while also advancing the goal of ensuring decent work for all.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

We foster innovation by introducing sustainable construction methods and utilizing recycled materials to build resilient infrastructure. By repurposing plastic waste into durable building materials, we contribute to reducing the environmental impact of traditional construction practices while promoting inclusive and sustainable industrialization. Additionally, our modular housing solutions offer flexible and scalable infrastructure options, adaptable to diverse community needs. Through our initiatives, we drive innovation in the construction sector and promote the development of resilient infrastructure that supports sustainable development goals.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

While our primary focus is on addressing plastic pollution and affordable housing, our initiatives indirectly support the goal of promoting economic empowerment and social inclusion. By providing affordable housing solutions and creating job opportunities, particularly for marginalized communities, we contribute to reducing inequalities within societies. Additionally, our emphasis on training and capacity-building programs aims to empower individuals from diverse backgrounds, fostering greater social and economic inclusivity. While our direct impact on reducing inequalities may be limited, our commitment to sustainability and community development aligns with the broader goal of creating a more equitable and just society.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Our startup plays a vital role in making cities and human settlements more inclusive, safe, resilient, and sustainable. By providing affordable housing solutions made from recycled materials, we contribute to creating inclusive communities where individuals from diverse backgrounds can access decent and dignified living spaces. Our initiatives also promote sustainable urban development by utilizing eco-friendly construction methods and reducing the environmental impact of traditional building practices. Additionally, our focus on community engagement and capacity-building enhances social cohesion and resilience within urban areas.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Timao promotes sustainable consumption and production patterns through a circular economy approach. By recycling plastic waste into durable building materials for affordable housing solutions, we reduce reliance on virgin materials and minimize waste generation. Our initiatives encourage the adoption of eco-friendly construction practices, such as using recycled materials and minimizing resource consumption. Through education and awareness programs, we advocate for responsible consumption habits among individuals and communities, fostering a culture of sustainability. By embracing the principles of the circular economy, We actively contribute to achieving the goal of ensuring sustainable consumption and production patterns, ultimately promoting environmental stewardship and resource efficiency.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

We address climate change by reducing plastic pollution and promoting sustainable construction practices. By recycling plastic waste into durable building materials for modular homes, we mitigate the environmental impact of traditional construction methods, which often contribute to greenhouse gas emissions. Additionally, our initiatives prioritize energy efficiency and promote renewable energy sources, further reducing our carbon footprint. Through advocacy and education, we raise awareness about the importance of climate action and empower communities to adopt sustainable living practices. By actively combating climate change and its impacts, we contribute to achieving the goal of taking urgent action to combat climate change and safeguarding the planet for future generations.

02.14.01 My startup contributes to the Life below water goal

6

02.14.02 Life below water - Justification for my startup

Our initiatives indirectly support the goal of mitigating marine plastic pollution. We collaborate with community-based organizations that conduct beach cleanups and collect ocean and river plastic. By repurposing this plastic waste into durable building materials for modular homes, we prevent it from entering marine ecosystems and harming marine life. Additionally, our efforts to raise awareness about plastic pollution and promote sustainable practices contribute to the conservation and sustainable use of oceans, seas, and marine resources. While our direct impact on life below water may be limited, our commitment to addressing marine plastic pollution aligns with the broader goal of ensuring the health and sustainability of marine ecosystems.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

By utilizing recycled plastic waste to create durable building materials such as plastic posts and lumber, we provide an alternative to timber and reduce the demand for deforestation. For instance, 10 plastic posts from our recycled materials save one mature tree. This approach helps combat desertification, halt land degradation, and preserve biodiversity by minimizing habitat destruction. Our initiatives raise awareness about the importance of sustainable land management and conservation efforts. Through these efforts, we actively support the goal of protecting, restoring, and promoting the sustainable use of terrestrial ecosystems, contributing to the health and resilience of our planet's land ecosystems.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

While our primary focus is on addressing plastic pollution and affordable housing, our initiatives indirectly support this goal by fostering social cohesion and community development. By providing affordable housing solutions and creating employment opportunities, particularly for marginalized communities, we contribute to building inclusive societies. Additionally, our emphasis on education and capacity-building programs promotes access to justice and empowers individuals to advocate for their rights. Through partnerships with local governments and organizations, we also strive to build effective, accountable, and inclusive institutions at all levels.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We actively collaborate with a diverse range of stakeholders, including local governments, NGOs, educational institutions, and private sector entities, to drive sustainable development. These partnerships strengthen the means of implementation by pooling resources, expertise, and networks to amplify our impact. By working together, we can leverage collective strengths and address complex challenges more effectively. Additionally, our partnerships foster innovation, knowledge-sharing, and capacity-building, revitalizing the global partnership for sustainable development. Through these collaborative efforts, Timao Group demonstrates a commitment to advancing the Sustainable Development Goals and creating a more inclusive and sustainable future for all.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

We strongly agree with the statements regarding the innovation of our products and services. Our modular housing solutions, constructed from recycled plastic waste, represent a unique and innovative approach to addressing the affordable housing crisis and plastic pollution simultaneously. Unlike traditional construction methods, our system offers a sustainable alternative by repurposing plastic waste into durable building materials. This technology not only reduces environmental impact but also provides affordable housing solutions that meet the needs of underserved communities. Our approach integrates cutting-edge recycling techniques with sustainable construction practices, offering a new and improved solution to an existing problem. By responding to the demand for affordable, sustainable housing and leveraging innovative technology, Timao Group pioneers a new frontier in the construction industry, creating positive social and environmental impact.

06.09 Competitive Analysis

Our main potential competitors include traditional construction companies (quarry stone, timber, steel) and other sustainable housing startups. However, what sets us apart is our unique approach to utilizing recycled plastic waste to create modular housing solutions. Unlike traditional construction methods that rely on resource-intensive materials, our innovative technology reduces environmental impact while offering affordable and customizable pre-cast housing options. Additionally, our focus on community engagement, job creation, and partnership with local organizations distinguishes us by promoting social and economic development alongside environmental sustainability. This comprehensive approach sets us apart from competitors and positions us as leaders in the emerging market of sustainable alternative housing solutions.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

We champion female entrepreneurship, create a supportive environment for women in business, and contribute to building a more diverse and inclusive entrepreneurial ecosystem. We actively support and empower female entrepreneurs through various initiatives;