Kenya - Startup under 3 years old

Describe your project or startup in a few words

The Gk Creative Tribe program by Gallexia Kenya Limited empowers passionate creatives by providing hands-on experience in working with brands, helping them develop their skills in graphic design, social media management and content curation.

01.01 Describe your startup in more detail

Galaxy Kenya is a creative agency based in Nairobi, Kenya. We've been in business for the last three years, specializing in Story Brand. We collaborate with brands to create meaningful conversations through disruptive content. Our main offering is a disruptive content curation package, tailor-made for each brand. It's offered at a single price for a fixed period (30 days is the base time-frame). Our tagline, "Creations that power brands," reflects our passion for collaborating with brands to create those meaningful conversations. What makes us distinct is our personalized approach to crafting each brand's unique voice and identity through our work.

01.02 What is the main problem you are trying to solve?

Many brands struggle to connect with their target audience through their communication strategy. Gallexia Kenya bridges this gap by crafting disruptive content that resonates with audience pain points. We use the story brand marketing strategy to create compelling narratives that address these needs and build a strong brand identity. Our focus on creativity ensures that every element, from visual design to messaging, aligns with the brand's objectives and persona. As our tagline says, "Designs might not save the world, whatever will should be perfectly designed." We believe that impactful design is essential for effective communication.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Gallexia Kenya's services deliver distinct advantages for brands. 1. Our personalized approach ensures brand authenticity and a unique voice, helping you stand out from the competition. 2. We craft content that sparks meaningful conversations, leading to improved brand reputation and customer engagement. 3. Our "Enterprise Suite Plus" option offers creative solutions within tight marketing budgets, maximizing your return on investment.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our ideal client is an entrepreneur facing the initial challenges of establishing a brand identity, standing out from competitors, and building a loyal audience. This is a multi-year process, which perfectly aligns with our service offering of long-term strategic partnerships. We understand the importance of building a brand over time, and we're here to support that journey. By creating highly engaging and innovative content that sparks meaningful conversations, we help brands connect deeply with their target audience and achieve lasting results.

01.05 When was your company established?

2021-07-29

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

5

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Newton Chege The Creative Powerhouse.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://gallexiakenya.com/, https://www.instagram.com/gallexiakenya/

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

In support of the UN's No Poverty SDG (SDG 1), our company prioritizes skill and passion over traditional credentials during recruitment. This levels the playing field for talented individuals who may have lacked access to education due to financial limitations. We offer successful candidates full scholarships to further their education and empower them in their chosen field. Additionally, our financial compensation structure ensures employees can meet their basic needs and live with dignity.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Gallexia Kenya contributes to the UN's SDG 4 (Ensure inclusive and equitable quality education) through initiatives like the Gk Creative Tribe program. This program empowers individuals by providing hands-on training and mentorship in creative brand management. Participants gain valuable skills in collaboration, project execution, and various creative disciplines like graphic design, copywriting, and social media strategy. Through workshops and mentorship, the program fosters a culture of continuous learning, equipping participants with the skills they need to stay relevant in the job market. By providing accessible skill development opportunities, Gallexia Kenya empowers individuals and contributes to a more equitable and inclusive educational landscape.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

With almost half of the team at Gallexia Kenya being made up of female employees, inclusivity is a key area of focus in Gallexia Kenya. Half of the management team in Gallexia Kenya is made up of female employees. At Gallexia we've created a space whereby women's opinion and skill sets are as valued as those of the male counter parts. We have no biasness towards certain position but adherely sensitize women to take position that have traditional been perceived as male dominant. And part of the initiate to promote inclusive at the Gk workspace, is a private partnership initiative called 'The Level Up' that focuses on mentorship of highschool students in career application guidance in preparation towards their future.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Gallexia Kenya limited though not directly in water/sanitation, indirectly helps. By boosting local economies through events, it incentivizes venue improvements like water systems. Their digital focus with the app reduces paper waste and promotes cashless transactions, potentially improving hygiene. Community features could raise awareness about water conservation and sanitation.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

By promoting digital show purchases and artist interaction, they reduce reliance on energy-intensive physical media like CDs. The app also helps event organizers streamline operations, potentially leading to overall energy savings.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

This fosters economic growth and full-time careers in the creative field. The Artist Marketplace helps artists diversify income and build careers.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

By creating a marketplace for artists, Gallexia Kenya Limited fosters inclusivity and a more diverse industry

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Gallexia Kenya Limited fights inequality! Their app gives artists a global platform, removing location barriers and letting talent shine. It empowers marginalized artists by offering a marketplace to sell shows and build careers.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Gallexia Kenya Limited plays a crucial role in advancing Sustainable Cities and Communities by promoting cultural diversity, environmental sustainability, economic resilience, and community engagement within the entertainment and event industry.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Transactions through the Artist Marketplace extend the shows lifecycle, promoting a circular economy. Community engagement and digital interactions reduce carbon footprints from travel. Gallexia Kenya Limited fosters sustainable behaviors in the entertainment sector, advancing environmental consciousness.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Gallexia Kenya Limited contributes to Climate Action by promoting digital solutions that reduce the environmental footprint of traditional event practices. The app facilitates digital ticketing, cutting paper waste and carbon emissions from physical ticket distribution.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Gallexia Kenya Limited promotes sustainable practices in the entertainment industry, minimizing marine litter by using digital ticketing and event management instead of paper.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Gallexia Kenya Limited promotes the Life on Land goal by implementing sustainable practices in event management.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Gallexia Kenya Limited promotes Peace, Justice, and Strong Institutions by fostering transparency and inclusivity in the entertainment industry via its app

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Collaborative Initiatives: Gallexia Kenya actively engages in partnerships with local communities, government agencies, NGOs, and other stakeholders to address development challenges collectively. By collaborating with diverse partners, Gallexia leverages complementary expertise, resources, and networks to maximize the impact of its initiatives. Capacity Building: The company invests in capacity building initiatives aimed at strengthening the skills, knowledge, and capabilities of local communities and organizations. By empowering individuals and institutions, Gallexia fosters self-reliance and sustainability, contributing to the overarching goal of building resilient communities. Technology Transfer and Innovation: Gallexia Kenya promotes technology transfer and innovation as catalysts for sustainable development. Through partnerships with research institutions, technology firms, and academic organizations, the company facilitates the adoption of innovative solutions to issues.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

Gallexia Kenya Ltd is uniquely positioned in the digital marketing landscape due to our innovative "story branding" approach, which combines creative storytelling with advanced digital marketing strategies. Our use of AI for data analysis, personalization, and automation sets us apart, enabling us to deliver highly targeted and effective campaigns. Unlike traditional agencies, we offer a comprehensive suite of services, including 3D/CGI product visualizations, live streaming capabilities, and cybersecurity measures. This holistic approach ensures that our clients receive end-to-end solutions tailored to their specific needs, driving brand growth and customer engagement. Our focus on integrating cutting-edge technology with creative expertise allows us to continuously innovate and stay ahead in the ever-evolving digital marketing space.

06.09 Competitive Analysis

Our main competitors include WPP Scangroup, Charleson, Naked Development, and Cchora Studio. What sets Gallexia Kenya Ltd apart is our unique combination of "story branding" and AI-driven solutions. While our competitors may focus on specific channels or traditional methods, we provide a one-stop shop for all digital marketing needs. Our AI tools for data analysis, personalized marketing, and automated content creation ensure that our campaigns are both efficient and effective. Additionally, our emphasis on cybersecurity provides an extra layer of trust and safety for our clients. This integrated, technology-driven approach not only enhances our creative capabilities but also ensures that we deliver the WOW factor across all branding and communication channels.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Resource Sharing: Creating platforms or online communities where female entrepreneurs can share resources, exchange ideas, and collaborate on projects to foster growth and innovation. Advocacy and Awareness Campaigns: Engaging in advocacy efforts to raise awareness about the challenges faced by female entrepreneurs, promoting gender equality in entrepreneurship, and advocating for policies that support women in business