Kenya - Startup under 3 years old

Describe your project or startup in a few words

SweetSpice.Ke is an online store that majors in selling Organic ground and whole spices, Nuts, Seeds, Dried Fruit and Herbs. The business is based in Nairobi, Kenya although deliveries can be/ are done countrywide.

01.01 Describe your startup in more detail

SweetSpice.Ke is an online store that majors in selling Organic ground and whole spices, Nuts, Seeds, Dried Fruit and Herbs. The business is based in Nairobi, Kenya although deliveries can be/ are done countrywide. The main platforms the business operates on are Instagram and WhatsApp. When possible, the business also operates at Farmers' markets to create awareness as well as increase sales.

01.02 What is the main problem you are trying to solve?

SweetSpice.Ke is at the moment the Home for Organic spices,Nuts,Seeds,Dried Fruit and herbs. The business seeks to encourage consumption of more organic food stuff that are packed with healthy fats and nutrients. This is in a bid to reduce cases of lifestyle diseases and promote a healthier feeding culture.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The products sold are purely organic. The products are fairly priced as compared to supermarkets. The products are locally grown and sourced.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The targeted beneficiaries are; - Bakers. They could add the dried fruit to their baked goods as value addition and better taste and aesthetic - Young families. This is so that the little children can be introduced early to healthy nuts and dried fruit as healthy snacks - The older generation. They require to consume more organic foods to maintain their strength and get nutrients

01.05 When was your company established?

2023-08-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

There Is only one owner/founder.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/sweetspice.ke?igsh=Y25wajY2OTg1ZTd2

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

The business seeks to improve the consumers nutrition by introducing healthy foodstuff into their diets.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

On the platforms where the business is advertised, information/knowledge is shared on each and every product. Their use and benefits for human body.

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

The products are great for both gender's well being.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

The products are packed in environmentally friendly packaging.

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

The startup helped the founder get on their feet from it's inception. In that the founder was able to make some money to survive without needing capital as they used the brokerage system.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

The business stands out in that it's products are more fairer priced compared to other vendors and they are purely organic.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?