Kenya - Startup under 3 years old

Describe your project or startup in a few words

Shika Shika is a Fast food entity- the vision is not only about selling junk but a project that started last year, the main aim was to ensure the locale get clean packaged,prepared and handled food.

01.01 Describe your startup in more detail

The project that is Shika Shika is based in Ruai,Nairobi. Initially all produce was to be harvested from a farm that (we) shareholders have invested but the capital wasn’t enough, instead the direction was to open the fast food which will soon see the introduction of authentic home meals. Shika Shika was established in June 2023 and has been operational until recently in May 2024 where I shut down due to financial constraints needed for inventory and supplies. We pride ourselves in the food we prepare and how we market and the relationships built with the community. The entrepreneur, founder, myself is 29, a communication graduate who has over 6years in the media industry.

01.02 What is the main problem you are trying to solve?

Access to Market, affordability and hygiene. We do not use ingredients or packaging material that degrade the eco system and with a strong financial backing transition to become 💯 eco friendly would be achieved. Unemployment is a challenge facing young Kenyans right now( myself) included and Shika Shika which has proved to be in synch with the times promises to alleviate that once we achieve our goal of franchising and opening up several stores.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The benefits are, access to good food, prepared with the customers preference In mind and also it is a brand that well nurtured will see us provide an option/alternative to openly-cooked food which contribute to health deficiencies.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target is anyone who enjoys dining and this is everyone who has the buying power. Our target has been clients from Age 10-49 as our menu is diverse. The reason we decided to involve Total is because we aim to make it a drive thru or a stop over point as you traverse our beautiful county kenya.

01.05 When was your company established?

2023-06-05

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Our initial seed investment saw my immediate Family come up with the seed capital and currently they identify as silent investors as I am the one who runs the kitchen and day to day.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/shikashikake?igsh=OGQ5ZDc2ODk2ZA%3D%3D&utm_source=qr

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By ensuring we operate optimally each outlet/branch has at least 4 staff operating at a go and this will see us add to the number of staff we will have. The value from Farm to distribution and finally preparation will see us include several hands all of which will benefit everyone involved .

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

Our campaign to end hunger is to ensure we provide locally sourced foods and this means planting,harvesting and selling the surplus to generate profit which will turn used for Csrs & other outreach programmes.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We value the health of our communities and therefore strive to prepare hygienic food and ensure that we upload this Standard.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

All our staff are trained/wine trained by professionals as outlined in our investor Briefs and company policies.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

The project currently has had five employees. Some that have been let go due to financial constraints but we have employed 3 Female staff so far.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

Currently, there is need to constant water supply where we are forced to buy clean water for cooking so at to operate. This in turn adds to our operational costs. Our food is handled with care to ensure we forge and build trust and adhere to safety standards.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

We use LPG cylinders to prepare our food therefore reducing the smoke emitted from wood and other forms of energy.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

We endeavour to treat every worker humanely and pay them well but currently I do not have the financial capacity and that has led me to run the kitchen almost entirely on my own

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

The equipment used for cooking, preparation and storage has been sourced locally from our Jua Kali sector and therefore during expansion it is the avenues we will approach.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

We are unique in the way we prepare, market, engage and handle our food and clientele.

06.09 Competitive Analysis

-There are other food outfits such as chicken inn. Inn and out & other chains but we have revamped our street food menu as well as home dining. We have amazing food.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, by hiring female employees we are embracing the gender equality realisation.