Kenya - Startup under 3 years old

Describe your project or startup in a few words

Imagine the effects of damaged skin on someone's self-esteem. AYNA Cosmetics under Nightingale Looks LTD is all about restoring confidence providing skincare products that, actually work!

01.01 Describe your startup in more detail

Nightingale Looks Limited is a company that manufactures AYNA Skincare products. The Tag line for the company is "Take Back Your Confidence." Our mission is to provide quality skincare products that work on the African skin. We aim to rstore lost confidence brought about by damaged skin. Many people, especially women struggle to find products that work on their skin. They also struggle to find relevant information they can use to improve their skin conditions. We currently have a line of seven products (asil powder, Vitamin C Serum, Turmeric serum, Rosehip serum, Shea butter, Eventone Creme and Rose water.

01.02 What is the main problem you are trying to solve?

Access and awareness to quality skincare products. AYNA Cosmetics majors in creating organic skincare products. It also majors on creating awareness materials that enable customers to make informed decisions. In this process, we are creating employment as we can employ sales agents who market our products.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Our products are organic. 2. Our products are made for the African skin. 3. We provide professional skin advice to clients before they make a purchase.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Mostly women although men are increasingly becoming aware of their skin. W Women are our major target clients as they are the biggest clients of skincare products. Skin problems also tend to affect women more than men.

01.05 When was your company established?

2023-06-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Dominic Kosgei holds a bachelor's degree in Communications and Public Relations. He majorly handles the marketing, branding and social media for the company.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/aynacosmetics1/

01.11 Which industry best describes your project?

Other: Beauty/Skincare

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We provide employment through the business hence providing a source of income to people.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

With a source of income people would not go home hungry.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We aim to provide quality skincare products to our clients that will enable them to live healthy fruitful lives.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Since we manufacture products mostly used by women, we employ women to market our products. By so doing, we contribute to gender equality.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

The growth of the business not only means economic growth for its founders but also other people including employees, partners, suppliers etc.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We majorly employ women and through this, we reduce gender and economic inequalities .

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

We provide organic skincare products made out of locally available products. While we satisfy a demand already satisfied by other providers, we take pride in providing organic products.

06.09 Competitive Analysis

Global brands such as Nivea and Vaseline. Our biggest selling point is that our products are organic and made specifically for African skin using locally available raw material.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. Train potential female artists as I am a professional makeup artist.