Kenya - Startup under 3 years old

Describe your project or startup in a few words

Marian Farm is an agricultural project aimed at income generation and creation of employment around Bura sub location, Karimboni village, Magarini sub county in kilifi county.

01.01 Describe your startup in more detail

Magarini sub county is an area which mostly receives unreliable rainfall with good agricultural soil. My aim is to tap it's potential through farming by irrigation. My plan is to drill a borehole in my four acre piece of land which will enable me engage large scale maize farming.

01.02 What is the main problem you are trying to solve?

The main problem I am fighting is hunger. With the availability of water I will be able to cultivate even during the dry season. The farm will also provide employment opportunities to the people around.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

My project is based on food production. Maize is staple food for many people. With the availability of water I will be able to produce maize at lower cost and be able to sell at reduced cost to enable the low income earners to put food on their tables.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The project is aimed at benefiting the whole community around Mariani.

01.05 When was your company established?

2024-01-15

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Emmanuel Thoya done agricultural education and extension for over 6 years . Joan Rehema is fellow farmer with a over 10 years in farming.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My startup will engage the people around and equip them with skills for farming. It will also provide employment opportunities.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

M startup deals with food production. This is aimed at ending the maize scarcity in my village.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Good health and well-being starts with good nutrition. Mariani Farm is at sustainable food production.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

The farm will be an employment opportunity for both skilled and unskilled workers who earn and their children education.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

I believe in gender inclusivity and that is why within my team we have a woman. Women have always been left aside job creation and employment opportunities,but in our farm we shall give women the first priority in terms of employment.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Mariani Farm is within Karimboni village which has no access to clean drinking water . With a borehole in my farm it means safe , clean Free drinking water.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Maize farming is a clean Enterprise. This will boost the agribusiness and hence economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

This farm will provide opportunities for learning for aspiring farmers. We will ensure equality even in employment.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Urban areas consume crop and livestock products from farmers in the rural areas. Our aim is be a reliable supplier of crop products in my nearest town Malindi.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

My startup is concerned in food production for self sustainability.

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

People in my village depend on charcoal burning as means of income generation. This project is set to create employment and awareness about the importance of trees.

02.14.01 My startup contributes to the Life below water goal

6

02.14.02 Life below water - Justification for my startup

We understand that water is an important resource. This project will create awareness on water conservancy for both domestic and farming uses.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

My project will also involve tree planting, we shall also sensitize the community on the importance of conserving the environment. Protection of indigenous forests and planting trees.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

2

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

In my startup, we are not creating a new product but but we want to come up a new way sustaining the production of the same. Most farmers depend on rainfall but we want to use underground water for irrigation so that there can be sustained production.

06.09 Competitive Analysis

There are many people doing farming but no expertise . In my team I have ana expert in agriculture. Secondly our advantage will be in the use of underground water which flows throughout all seasons. We will be able to sustain our production and supply.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes . Through provision of equal opportunities in investment and employment.