Kenya - Startup under 3 years old

Describe your project or startup in a few words

Major cities in Africa particularly Naiorbi, face harsh wtaer stress and scarcity issues yet at the same time we receive a lot of rainfall. My solution is to make a grey water recyclying system that turns grey water into viable water for re-use.

01.01 Describe your startup in more detail

Encouraging the use of greywater recycling systems can help reuse water from sources like sinks, showers, and washing machines for non-potable purposes like landscaping or toilet flushing. This reduces the demand on freshwater supplies and decreases the amount of wastewater produced. The project is dedicated to addressing pressing water conservation and sustainability issues, particularly in the context of urban environments like Nairobi, which are grappling with increasing water scarcity and environmental concerns. My mission is to develop and promote greywater recycling solutions as a means to alleviate water shortages, reduce water bills for households and businesses, and contribute to eco-friendly practices. Overally, the Greywater Recycling Initiative seeks to create a sustainable urban water management model that conserves water resources, supports environmental goals, and improves the quality of life for Nairobi's residents while promoting economic growth and innovation.

01.02 What is the main problem you are trying to solve?

Water Scarcity: Nairobi is facing water scarcity issues due to population growth and changing weather patterns. High Water Bills: Residents and businesses are burdened by rising water bills.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Cost-Efficient Water Savings: Our greywater recycling system offers a cost-effective solution for users to save on water bills while contributing to environmental sustainability.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Residential Users: Households looking to reduce water bills. Property Developers: Seeking sustainable and attractive housing solutions. Commercial Businesses: Reducing water usage for environmental and cost savings.

01.05 When was your company established?

2023-08-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Carol Emmanuella (Co-founder, Female): Carol, a fourth-year International Relations student, serves as the co-founder and plays a pivotal role in the company's growth. Her responsibilities encompass market research, stakeholder engagement, and fostering partnerships. Carol's international relations background contributes to the company's collaborations and outreach efforts.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Our solution aims at helping in reducing water bills cost hence contributing to the no poverty campaign.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Water is a key factor that contributes to food production. Our solution aims at ensuring theres enough water for food production and water consumption

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

We aim at providing clean wate sevices for all ensuring that everyone has access to good health and well being.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

The scope of my solution focuses on water management practices hence our main aim is to provide clean water and sanitation for all .

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Grey water recycling is an innovative practice that has not yet been revolutionised as much hence our solution contributes to industry innovation and infrastructure.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Being that our solution intergrets the use of IOT, we then highly take part in contributing to Sustainable cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our company's main focuss is on water recyclyin for re-use hence we highly contribute to Responsible consumption and production.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Being that we are also fighting on reducing carbon footprints, The company then highly contributes to the climate action goal.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

2

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

My product is a new technology in the African market that has not been explored yet. The government water recyclying schemes do not employ the technologies that we will apply in this product such as dissolved air floatation.

06.09 Competitive Analysis

Government Initiatives: Government agencies at the local or national level may launch initiatives to address water scarcity and environmental challenges, which could include greywater recycling programs. These government-backed projects can be competitors in certain contexts. Environmental NGOs: Non-governmental organizations focused on environmental conservation may develop and implement greywater recycling projects in specific communities. They can compete by promoting and providing these systems for free or at a reduced cost in specific areas.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?