Kenya - Startup under 3 years old

Describe your project or startup in a few words

It is a project aimed as creating awareness in social media management in context of commerce and brand endorsement

01.01 Describe your startup in more detail

In second-world countries and first-world countries technology has been integrated into every section on the community lives. in Africa for this case Kenya, the use of smartphones in our everyday lives has increase exponentially with every house hold having at least two smart phones. this data collected by this companies is not being utilized to its full potential. Our aim is to derive meaningful date to help puch e-commerce to the grass roots of very economy. For this to happen we have to integrate social media personalities of each community in the program. You might be thinking thank hiring a social media personality on every community is un fisiable but creating an affiliate program integrated with the social media personalities account will help achieve this objective. Agreeing on rebates on products from manufacturers that are willing to join the program and offer the money as an affiliate commission to the social media celebrities.

01.02 What is the main problem you are trying to solve?

Poverty rate in Kenya by offering another sustainable source of income

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Controlled product promotion for the manufacturers. Professional management social media account management. Mature growth between the manufacturer and the celebrities

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The targeted beneficiaries are the social content creators and manufacturers. The product will supplement the already exiting supply chain. Creating more flexibility on how goods can be accessed.

01.05 When was your company established?

2024-04-11

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The lady is vast in accouting jargons and execution. The other male owner has marketing over 10 years in supermarkets and stores supply chain

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

With the creation of other avenues of income, poverty can be eradicated at a faster level.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

No poverty no hunger simple as that

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification for my startup

The gender is phenomenal is un uncontrollable phenomenon cause you can force a certain gender to participate in one particular subject with the same intensity. Whether gender equality is achieve is not up to us but we offer equal opportunity to every gender.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Supply and demand are quite complex to control at a private level unless we get the government support in controlling consumptrion.

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

This product is a version of tiktok shop but is locally customized to better handle transactions between the customer the social media content creator and that manufacture.

06.09 Competitive Analysis

Tiktok but they have not implemented their module in Kenya due to the high foreign taxation and bottle necks.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?