Kenya - Startup under 3 years old

Describe your project or startup in a few words

#ENZER is a revolutionary marketing app that will pioneer influencer based marketing as a frontier for the shifting social and interactive spaces/mediums. The app will offer a platform to social media influencers to access brands and vice versa

01.01 Describe your startup in more detail

Marketing as we know it in the conventional ways has been gradually shifting over the past decade ever since the universal adoption of social media. These social platforms offer public outreach capabilities on a significant level such that brands have been seen to fully launch online marketing campaigns. The success of this campaigns many at times are heavily dependent on either boosts from influencers or overall content from these digital creators. Enzer is a futuristic product that will consolidate social media marketing on a significant scale by offering agencies access to influencers and digital creators whom will market their specific brans/products. This will significantly scale down the logistics for any agency that is intending to source for influencers or directly to any brands that have ready campaign strategies that would require influencers.

01.02 What is the main problem you are trying to solve?

The launch and activation of ENZER would significantly impact positively on various social and economic aspects. Enzer would foremost solve problems related to SDG's number 8 and 12. The quest for decent work for all men and women, for productive, high-quality employment and for inclusive labor markets is encompassed in the agenda, but it is also seen as a cross-cutting topic, underlying other goals as well that are intertwined such as poverty eradication and gender equality and equity. Enzer will offer job opportunities to all regardless of their gender or ethnicity, this will ultimately open up ideological constraints on marketing and deal with any stereotypes at the same time

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Using Enzer as a brand would be highly advantageous in that it offers several merits when it comes to marketing campaign logistics, first and foremost it cuts on costs incurred during primary recruitment of salespersons and brand ambassadors to work with, significantly saves time by automation of the candidate selection process that is proven to cut off up to 99% of time spent in outsourcing for competent influencers and creators. Use of the application by digital creators and influencers would help in providing equal access to gig opportunities for all without bias. The intended market is currently segregated and allows opportunity only to select individuals whom are popular in the market. But with the introduction of Enzer, we are set to witness a much more competitive industry that will flourish as a new frontier. Enzer will also offer a mitigative platform between brands and influencers/digital creators when it comes to arbitrary actions in delivery of service.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Enzer is a futuristic employment platform that will serve any brands/companies/organizations or entity that would require influencer based marketing. This will ultimately offer employment opportunity to any aspiring influencer or digital creator to work as a sales representative or brand ambassador.

01.05 When was your company established?

2023-03-03

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The company is entirely youth owned with two listed founders whom are both male, with one active and one as a dormant partner the company has incorporated a female shareholder as overall protocol manager and the partnering shareholder for ENZER as a product of the brand.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://lordonllc.org/

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Enzer is an employment platform, we are ultimately working on poverty reduction by offering paid employment opportunities to the users of our application .

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment, this would provide access to funds which will make it easier to access food

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment. Lack of employment/sustainability form is statistically proven to be one of the major causes of poor mental health. Once we offer stable sourcing of income through Enzer this could be directly attributed to overall improvement mental health.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment. Enzer as a platform will offer education and capacity development to influencers, aspiring influencers and digital creators on various levels through informative articles and educative blogs.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment. Enzer will create a platform that is non discriminatory allowing the chance to break stereotypical thoughts on influencing being a feminine thing, this will be through promoting equal participation by all genders.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment. By bringing these campaigns off from the physical ground to a virtual platform this would indefinitely reduce on any disposal deposition attributed to the campaign

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment. Through reduction of movement and environmental pollution effects during public campaigns under the traditional campaign modules.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Enzer is primarily an employment platform that offers opportunity to access sustainable jobs through an ever going cycle of brand campaigns. By doing so, we are ultimately working on poverty reduction once we offer paid employment opportunities to the users of our application

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Over the past years there has been minimal significant changes or upgrades in the sales and marketing industry. but as times are changing it is inevitable that these systems are also bound to change and since 'we cannot reinvent the wheel, we can only add efficiency to it' Enzer as a platform will be able to revolutionize marketing as we know by significantly turning leverage towards social platforms as a sustainable structure for marketing

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

The platform will enable reduction of bias in selection of marketing agents and brand ambassadors in that this will offer unlimited access to opportunities once the platforms onboards more brands such that we are able to offer proper opportunities to all without bias. this will enable brands to not only work with specified individuals but also upcoming talent and less established creators.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

Enzer influencers will be able to build online social communities that will enable capacity development, interaction and idea sharing among peers and acquaintances.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

Enzer will mitigate several factors in product consumption from the marketing aspect whereby there will be enabled and eased market surveys with clientele consideration , this will enable brands to not only reach intended clientele but also cut costs on market testing and unnecessary campaigns to unwilling consumers

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

Under the intertwined correlation of the SDG's we are logically right to argue that once one is able to access sustainable employment. On the gradual realization of phasing out conventional marketing strategies Enzer will ultimately realize climate action through waste reduction and responsible energy use e:g through cancellation of unnecessary transport facilitation for salespersons, products and equipment.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

N/A

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

N/A

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

ENZER is a global commodity/product that has no defined regional audience or cluster. This simply means that it allows collaboration and partnerships on a global scale among both influencers and brands.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Ever since the emergence of social media there have been a lot of innovations and improvements to ease usability and access to these platforms. this has brought about the realization of a new audience with individuals edging to gain popularity through these sites. Most brands and companies have taken to utilize the audience spaces for marketing and advertisement. with this operating system these digital creators will be able to utilize and monetize their crafts while brands and companies receive effective marketing.

06.09 Competitive Analysis

Competition is likely to be observed from existing stabilized social platforms. If they chose to directly incorporate the action into their systems independently, but should they choose to adopt Enzer (as is our intent) then Enzer would be an extension of services offered by these social sites

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Through offering access to employment opportunities, we are able to offer sources for business capital to women and members of marginalized communities. Enzer as well offers a form of self employment to freelancers including women in these digital spaces.