Kenya - Startup under 3 years old

Describe your project or startup in a few words

Digideed: A blockchain platform democratizing real estate investment through fractional ownership, enabling anyone to invest in properties using tokenized shares.

01.01 Describe your startup in more detail

Digideed is revolutionizing real estate investment by enabling fractional ownership through tokenization. Our platform allows investors of all levels to purchase shares of high-value properties, breaking down the barriers to entry in this traditionally exclusive market. Leveraging the Lisk blockchain, we tokenize real estate assets, making them divisible and easily tradable. Smart contracts automate rent collection, profit distribution, and facilitate transparent decision-making among shareholders. Our user-friendly interface and educational resources empower investors with the tools and knowledge they need to make informed decisions. By democratizing access to real estate, Digideed is opening up new wealth-building opportunities for a wider audience.

01.02 What is the main problem you are trying to solve?

The main problem Digideed is solving is the inaccessibility of traditional real estate investment. High capital requirements, illiquidity, and lack of transparency have long excluded a vast majority of individuals from participating in this lucrative market. Digideed is breaking down these barriers by enabling fractional ownership through tokenization. This means investors can buy into properties with smaller amounts of money, opening up real estate investment to a much wider audience. We also address the illiquidity issue by facilitating the easy trading of tokenized shares, providing greater flexibility for investors. Furthermore, our platform utilizes blockchain technology to ensure transparency in property performance and financials, empowering investors to make informed decisions.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Digideed offers several key advantages over traditional real estate investment: 1. Democratization of Investment: Fractional ownership allows individuals to invest in high-value properties with smaller amounts of capital, opening up the market to a wider audience. 2. Increased Liquidity: Digideed facilitates the easy buying and selling of tokenized shares, providing greater flexibility for investors compared to traditional real estate. 3. Transparency and Security: Blockchain technology ensures transparency in transactions, property management, and financial data, while also providing robust security for investments. These benefits make real estate investment more accessible, flexible, and secure for a broader range of individuals, ultimately promoting financial inclusion and wealth-building opportunities.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Digideed's target beneficiaries are diverse, encompassing both new and experienced investors: 1. New Investors: Individuals who have been traditionally excluded from real estate investment due to high entry barriers. This includes millennials and younger generations seeking alternative investment options, as well as those with limited capital but a desire to diversify their portfolios. 2. Experienced Investors: Real estate professionals and seasoned investors looking for greater liquidity, transparency, and diversification in their holdings. Digideed offers them a platform to easily access and trade fractional shares in a wide range of properties. 3. Underrepresented Groups: Digideed aims to empower underrepresented groups, such as women and minorities, who may face additional challenges in accessing traditional investment opportunities. Our platform provides a level playing field, promoting financial inclusion and equitable wealth-building opportunities.

01.05 When was your company established?

2024-02-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

No other owners.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://digideed.org

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Digideed indirectly contributes to poverty reduction by making wealth-building opportunities through real estate investment more accessible. By lowering the financial barriers to entry, we enable individuals with limited capital to participate in a market that has traditionally been exclusive to the wealthy. This can empower people to grow their assets, generate passive income, and ultimately improve their financial well-being. Additionally, by opening up real estate investment to a wider audience, we foster economic participation and potentially contribute to local economies through property development and revitalization.

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

N/A

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

N/A

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Digideed contributes to quality education through the resources and tools we provide to our users. We offer educational materials on real estate investment, blockchain technology, and financial literacy to empower individuals with the knowledge they need to make informed investment decisions. By promoting financial literacy and understanding of emerging technologies, we contribute to lifelong learning and skill development. Additionally, our platform could potentially be used by educational institutions to teach about real estate investment and blockchain in a practical, hands-on way.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

N/A

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

Digideed does not directly contribute to affordable and clean energy goals. However, the platform could potentially be used to facilitate investment in properties that prioritize sustainable practices or renewable energy sources. As the real estate industry moves towards more sustainable development, Digideed could play a role in making these investments more accessible.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

1. Facilitating Investment in Real Estate Development: By making real estate investment more accessible, Digideed can encourage investment in new development projects. This can create jobs in construction, property management, and related industries. 2. Increasing Economic Activity: By enabling a wider range of people to participate in the real estate market, Digideed can stimulate economic activity. This can lead to increased demand for properties, higher property values, and more investment in local communities. 3. Platform-Based Job Opportunities: Digideed has the potential to create new job opportunities directly through its platform. As the platform grows, there may be a need for additional staff in areas such as customer service, property management, and technology development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

Digideed contributes to industry innovation by introducing a new investment model based on blockchain technology and fractional ownership. This innovative approach has the potential to disrupt the traditional real estate industry, making it more accessible and efficient. While Digideed does not directly build physical infrastructure, it can indirectly contribute to infrastructure development. By making smaller, fragmented real estate projects more investable, Digideed could potentially lead to increased development activity, thereby supporting the growth of infrastructure in the long run. Additionally, the platform itself represents a technological innovation in the real estate sector, utilizing blockchain to create a more transparent, secure, and efficient investment process.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

Digideed has the potential to contribute to reducing inequalities in several ways: 1. Wealth Inequality: By enabling fractional ownership, Digideed lowers the financial barriers to entry in real estate investment, allowing individuals with limited capital to participate in a market that has traditionally been dominated by the wealthy. This can empower people to build wealth and narrow the wealth gap. 2. Financial Inclusion: Digideed promotes financial inclusion by providing equal access to investment opportunities regardless of socioeconomic background. This can help to level the playing field and create a more equitable financial system. 3. Geographic Disparities: The platform can potentially reduce geographic disparities in real estate investment by allowing investors to participate in projects in different locations, regardless of where they live. This can create opportunities in areas that may have been previously overlooked by traditional investors.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

1. Revitalization of Existing Properties: By facilitating investment in existing properties, Digideed can encourage their renovation and upgrade, contributing to the revitalization of urban areas. This can lead to improved living conditions, increased property values, and a more attractive environment for residents and businesses. 2. Affordable Housing: The platform could potentially be used to finance affordable housing projects, making housing more accessible to a wider range of people. This can contribute to more inclusive and equitable communities. 3. Sustainable Development: Digideed could incentivize the development of properties that prioritize sustainable design and construction practices. This could include features such as energy-efficient appliances, renewable energy sources, and green building materials, contributing to a more sustainable built environment.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

Digideed's direct contribution to responsible consumption and production is limited. However, it has the potential for minor positive impact in the long term. By facilitating investment in the upgrade and renovation of existing properties, Digideed can encourage an extension of their lifespan, reducing the need for new construction. This could lead to a more efficient use of resources and a reduction in the environmental impact of the real estate sector. Additionally, if Digideed were to promote investment in properties that prioritize sustainable building practices or incorporate circular economy principles, it could further contribute to this goal.

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

Digideed's direct contribution to climate action is limited. However, it has the potential for minor positive impact in the long term. By facilitating investment in the upgrade and renovation of existing properties, Digideed can encourage an extension of their lifespan, reducing the need for new construction. This could lead to a lower demand for building materials and a reduction in associated greenhouse gas emissions. Additionally, if Digideed were to promote investment in properties that prioritize energy efficiency and sustainable construction practices, it could further contribute to climate action goals by influencing the real estate industry towards more environmentally friendly development.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

N/A

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

While Digideed does not directly address all aspects of SDG 16, it can potentially promote transparency and accountability in property management through the use of blockchain technology. By creating an immutable record of transactions and decisions, blockchain can help to reduce the risk of corruption and fraud, which are often barriers to peaceful and inclusive societies. Additionally, Digideed's platform could be used to facilitate communication and collaboration between property owners, tenants, and managers, fostering a sense of comm

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

Digideed can potentially promote transparency and accountability in property management through the use of blockchain technology. By creating an immutable record of transactions and decisions, blockchain can help to reduce the risk of corruption and fraud, which are often barriers to peaceful and inclusive societies. Additionally, Digideed's platform could be used to facilitate communication and collaboration between property owners, tenants, and managers, fostering a sense of community and potentially leading to more peaceful and inclusive environments.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

Novel Application of Blockchain: While tokenization exists in other markets, Digideed is among the pioneers applying it to fractional real estate ownership. This brings transparency, security, and efficiency previously unseen in this sector. Democratization of Investment: By lowering the entry barrier significantly, Digideed isn't just targeting the wealthy, but opening real estate to those who were previously excluded. This is a shift in the market itself, not just the product. Smart Contract Automation: While not entirely new, Digideed's extensive use of smart contracts for rent collection, profit distribution, and even governance decisions is a deeper integration than many competitors, reducing friction and increasing trust. Filling an Unsatisfied Need: While some platforms offer fractional ownership, many are complex or cater to high-net-worth individuals.

06.09 Competitive Analysis

1. RealtyMogul: Focuses on larger, commercial properties and requires higher minimum investments. 2. Fundrise: Offers eREITs (real estate investment trusts) with less flexibility than individual property shares. 3. Cadre: Caters primarily to accredited investors with high net worth.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

1.Hosting workshops and webinars specifically geared towards women interested in starting their own businesses or investing in real estate. Partnering with organizations that support female founders, such as incubators and accelerators. Mentoring aspiring female entrepreneurs and providing them with guidance and support. 4. Creating a network of female entrepreneurs who can connect with each other, share their experiences, and learn from one another.