Kenya - Startup under 3 years old

Describe your project or startup in a few words

It's a multifaceted project that offers so many opportunities for creativity and community engagement like inventory Management, Designing and Upgrading, Construction and Fabrication, Teaching and Team Building, and Uplifting Lives.

01.01 Describe your startup in more detail

Crafted hub weaves together the artistry of metal and woodwork with a profound commitment to community empowerment. Our workshop isn't just a space for fabrication; it's a vibrant hub of creativity, learning, and making meaningful connections. Craftsmanship Redefined: Here, each piece isn't just a product; it's a testament to the mastery of our artisans. Each design transcends the ordinary, blending traditional techniques with contemporary flair. With this, we empower Communities through our teaching programs and skill-building workshops, we unleash their creativity and unlock their potential. From at-risk youth to aspiring artisans. Building Bridges: We're forging bonds that transcend borders and bridge divides. Through collaborative projects and community outreach initiatives, we're creating a world where art becomes a universal language of unity and understanding. Sustainable Solutions: We prioritize eco-friendly practices, ensuring a brighter future for generations to come.

01.02 What is the main problem you are trying to solve?

Achieving the key UN Sustainable Development Goals: Crafted hub addresses socioeconomic inequality by providing inclusive employment, fostering skill development, and promoting innovation and dialogue, contributing to peaceful, resilient communities.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Exceptional Craftsmanship: Each product is meticulously crafted with attention to detail, ensuring high-quality and durable pieces that stand the test of time. 2. Unique Design: With a blend of traditional techniques and contemporary flair, we offer products that are not only functional but also visually stunning, adding a touch of elegance and personality to any space. 3. Social Impact: By supporting us, customers contribute to social empowerment and economic development, as the project provides employment opportunities and skills training to individuals in need. 4. Environmental Sustainability: we prioritize eco-friendly practices, using responsibly sourced materials and sustainable production methods, allowing customers to make environmentally conscious choices without compromising on style or quality. 5. Community Engagement: Purchasing products from us means becoming part of a vibrant community that values collaboration, creativity, and positive change.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Homeowners: Unique and handcrafted furniture pieces or decor items to enhance their living spaces with style and character. 2. Interior Designers: Professionals looking for bespoke, artisanal pieces to incorporate into their design projects, adding a touch of distinction and personality to their clients' spaces. 3. Businesses and Offices: Companies interested in furnishing their spaces with high-quality, custom-made furniture and decor that reflects their brand values and fosters a positive work environment. 4. Educational Institutions seeking to invest in sustainable and aesthetically pleasing furniture and fixtures for classrooms, libraries, and common areas. 5. Art Galleries and Retailers looking to offer their customers unique, handcrafted products that stand out in the market. 6. Community Centers and Nonprofits dedicated to community development and empowerment. 7. Eco-conscious Consumers who prioritize sustainability and ethical production practices

01.05 When was your company established?

2022-09-07

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

4

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Meshack Akuma, with experience of over 35 years in Metalworks and craft. 2. Grace Irene, craft and woodwork enthusiast. She has been in the industry for 2 years now and owns a small Beauty and craft shop. 3. Ziporrah Bikundo, technical background in creative and graphic design, Creative director at Zarama creatives. 4. Samuel Omwoyo, Graphic Designer and project manager responsible for day-to-day management of projects and designs.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

Other: Fabrication and craft-making

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By creating job opportunities, particularly in communities where traditional manufacturing may be lacking, your business can provide livelihoods and income generation, thereby reducing poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Crafting and woodworking can promote good mental health by providing a creative outlet and reducing stress levels. Additionally, promoting safety in metalwork and fabrication processes ensures a healthy working environment for your employees.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Actively promoting equal opportunities for women in traditionally male-dominated fields such as metalwork and fabrication can contribute to gender equality. Providing a supportive work environment and fair wages regardless of gender is crucial.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Our craft-making, metalwork, woodwork, and fabrication business contributes to clean water and sanitation goals by implementing water-efficient practices, responsible waste management, supporting community initiatives, advocating for sustainable standards, innovating in product design, and ensuring employee well-being through hygiene education.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Embracing sustainable practices in your fabrication processes, such as using energy-efficient equipment and renewable energy sources, contributes to reducing the carbon footprint of manufacturing activities.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our business project directly contributes to economic growth by creating jobs, fostering entrepreneurship among artisans, and supporting the local economy through sourcing materials locally and engaging in fair trade practices.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Innovations in your craft-making processes, such as using recycled materials or developing eco-friendly products, contribute to sustainable industrialization. our business also supports infrastructure development by utilizing modern fabrication techniques.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By providing training and employment opportunities regardless of background or education level, our business contributes to reducing inequalities within our community. Fair wages and inclusive hiring practices further promote equality.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

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02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

By promoting craftsmanship and quality over mass production, Our business encourages consumers to make more conscious and sustainable choices. Using eco-friendly materials and reducing waste aligns with responsible consumption goals.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Implementing energy-efficient practices and reducing greenhouse gas emissions in our manufacturing processes contributes directly to climate action. Additionally, promoting products that have a minimal environmental impact supports sustainability.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

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02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

As justified above on life below water,

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

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02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Collaborating with local organizations, suppliers, and communities to achieve sustainable development goals demonstrates our commitment to partnerships. Participating in industry associations and initiatives fosters collective action towards shared goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

06.09 Competitive Analysis

Potential competitors are local artisans, established workshops, and larger manufacturing firms.To outshine them, this is what I do and practice: Unique Value Proposition, Quality and Consistency, Customer Experience, Marketing and Branding, Sustainability and Ethical Practices, Innovation and Adaptability, Local Community Engagement, Operational Efficiency and Cost Management, Digital Presence and E-commerce, and Continuous Learning and Improvement.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, by involving my female friend in startup of our business project.