Kenya - Startup under 3 years old

Describe your project or startup in a few words

The mindquip project aims at equipping the minds of young people and especially graduates to have self sustaining mindset to avoid disappointment and frustrations that come with joblessness after leaving school. Mindquip allows you to be self sustaining.

01.01 Describe your startup in more detail

With mindquip project, given a little capital, one is able to for example, source honey and package in small tins, brand and sell to different customers earning some profit which consistently can make you a stable business person. With this example in mind you can try some other business that don't attract much Capital and don't require any sophisticated means to market. With social platform at play,one is able to market their products with ease. I have started this business and it's doing extremely well and so I encourage many young people to embrace the mindset of self equipping and be proactive to be productive citizens. Affordable businesses like the one mentioned above, is decent and attract good customers but one should be honest and faithful to allow good growth in realizing big business capacity.

01.02 What is the main problem you are trying to solve?

Am trying to solve the unemployment issues that is hitting many young people who have bright minds but lack ideal ideas by expecting white collar jobs promised in the corporate market ending up with disappointments and stress

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The ideas is to open up the minds of youths and train them to appreciate the reality of life and be able to cope with the changing economical environment affecting many youths

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The mindquip project aims at reaching the youths by making them good business people that will make products available and affordable to the big population. This creates both jobs to youths and enriching the consumer with products they need.

01.05 When was your company established?

2024-02-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

They are outgoing with much interest in seen the public receive the right products and she a encourages other youths and housewives to build up on ideas

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

It makes food available through different ways and creates employment to youths

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

When there are many players in food chain distribution, then consumer is assured of getting the right products at the right time

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Products like honey is natural and doesn't need any additive or preservatives making it one of the best healthy products

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

With the right mindset, ideas are transformed to real businesses and that provides youths with good skills like customer relations or/ and good communication skills

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Mindquip project provides flexible business ideas that suits all categories of people

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

With the right mindset, one is able to ensure that their environment is safe including the water sources

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

My idea can be applied to affordable energy by offering usefulness of solar energy

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

As mentioned earlier, the idea is to offer decent jobs that don't require much Capital

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Most of the youths are learned and possess different skills hence one can specialize in their field of interest .

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

anyone can sell products on the market thus inviting many players into the field

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

We offer the accepted food products

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

We ensure quality and cleanness in our production

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Good climate favors business and our product is nature dependent so we advocate for good climate care

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

We advocate for health ecological environment

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

We don't have harmful waste

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

We maintain good relationships with others

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We encourage teamwork

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

It's unique in that it targets the youths and doesn't require much skills and capital

06.09 Competitive Analysis

Other players in the market who sell same products

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

No