Kenya - Startup under 3 years old

Describe your project or startup in a few words

Virtual Twenty One is a PR and Marketing company in Kenya. It provides 360 degrees PR strategies and marketing coupled with training in Digitalization of enterprises and skills, influencership and brand Ambassadorship.

01.01 Describe your startup in more detail

Virtual21 is a full-service boutique public relations and marketing company that offers innovative strategies and implementation designed to help companies and brands grow. The company is known for its unique approach to marketing and public relations, combining creativity, technology, and data-driven insights to deliver outstanding results for its clients.

01.02 What is the main problem you are trying to solve?

1.Brand Visibility and Awareness : Helping gaming companies increase their visibility and build a strong brand presence in a competitive market. 2. Reputation Management :Managing and protecting the reputation of clients by handling public relations crises, responding to negative publicity, and promoting positive news. 3. Marketing and Promotion: Creating and executing marketing campaigns to promote new games, updates, or company milestones. 4. Media Relations: Establishing and maintaining relationships with media outlets, journalists, and influencers to secure coverage and endorsements. 5. Community Engagement :Building and nurturing communities around gaming products through social media, events, and other engagement strategies. 6.Strategic Communication : Developing and implementing communication strategies that align with the business goals and values of their clients. To conclude , Virtual Twenty One PR Firm Ltd aims to support start-ups companies in navigating the

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1.Enhanced Brand Visibility: Targeted Campaign: Tailored PR campaigns that reach the right audience through the most effective channels. Media Coverage: Securing features, interviews, and mentions in prominent media outlets to increase brand recognition 2. Reputation Management: Crisis Management :Proactive and reactive strategies to handle negative publicity and mitigate damage to the brand’s reputation. Consistent Messaging: Ensuring consistent and positive messaging across all platforms to build a strong, trustworthy brand image. 3. Strategic Communication: Custom Communication Plans : Developing communication strategies that align with business goals and adapt to changing market conditions. Content Creation: Producing high-quality content such as press releases, blog posts, and social media updates that resonate with the target audience. 4. Community Building: Engagement Strategies: Creating and nurturing communities around gaming products through social media engagement, on

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Startups Upcoming enterprises Agripreneurs Youth and Women

01.05 When was your company established?

2022-12-12

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Elseba Awuor kokeyo,the managing director and CEO is a luminary in the realm of communications and public relations strategy, epitomizing the vanguard of Kenyan female youth leadership ,mentorship and entrepreneurship. She has over 8 years experience in Communication and Public relations having worked in both private and public sectors.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/virtualtwentyone?mibextid=JRoKGi

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By providing job opportunities to curb the joblessness. Training the youth on social media monetization as well helps in providing employment opportunities hence poverty reduction in the community Digitalization helps women in agribusiness with a higher digital platform for their produce thus eradicating poverty

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Through Employment ,the community are capable of affording basic needs such as food and shelter. Digitalization of farm produce increases market and new techniques to provide and increase the margin of surplus.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

When an individual is self sufficient and employed, they are capable of affording good facilities and adopt healthy living. Promoting digital health start-ups and wellness apps can help improve access to healthcare information and services, enhancing overall health and well-being.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Providing training on digital skills, social media management, and start-up development empowers individuals with education and knowledge critical for the modern economy.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Virtual Twenty One can promote and support female-led startups, advocate for gender equality in the tech industry, and ensure equal representation in its PR campaigns.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

The firm can support startups working on water purification and sanitation technologies, raising awareness and driving innovation in these crucial areas.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

By promoting clean energy startups and technologies, the firm helps increase awareness and adoption of renewable energy solutions.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Encouraging innovation through PR campaigns for tech startups contributes to developing resilient infrastructure and fostering innovation in various industries.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

By providing equal opportunities for all startups and supporting underrepresented groups, the firm helps reduce inequalities within the tech and startup ecosystems.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Promoting smart city technologies and sustainable urban solutions can help create more inclusive, safe, and resilient communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Advocating for sustainable practices and supporting green tech startups encourages more responsible consumption and production patterns.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

By raising awareness about climate issues and supporting startups that offer climate solutions, the firm contributes to global climate action efforts.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Promoting startups focused on conservation, reforestation, and sustainable land use helps protect terrestrial ecosystems and biodiversity.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Advocating for ethical practices, transparency, and good governance within the tech and startup communities helps build strong institutions and promote peace and justice.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Facilitating collaborations between startups, corporations, NGOs, and government agencies helps build the partnerships necessary to achieve the SDGs.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

We provide tailored and fashionable skills that fir the current tech in the world of social media. We realized there was a gap that helps the individuals with digitalization of their skills and talents and how manage social media platforms.

06.09 Competitive Analysis

1H+K Strategies Kenya: A branch of the global firm Hill+Knowlton Strategies, offering PR and communication services tailored to the Kenyan market. Ogilvy Kenya- Known for its expertise in advertising and communication, Ogilvy also provides PR services to businesses operating in Kenya. MSL Kenya :MSL is a global PR network with a presence in Kenya, offering strategic communication services to local and international clients. Grayling Kenya : Grayling is another global PR firm with a branch in Kenya, providing integrated communication solutions to businesses across various sectors. What Makes Virtual Twenty One Stand Out in Kenya: Specialization in Tech and Gaming: Virtual Twenty One's focus on the tech and gaming sectors could make it stand out in Kenya, where these industries are experiencing rapid growth and innovation. Customized Solutions for Kenyan Market: The firm's ability to tailor PR strategies specifically for the Kenyan market and its unique cultural and business.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

YES, Through training them, empowerment and job opportunity