Kenya - Startup under 3 years old

Describe your project or startup in a few words

The Adison Dairy bale up is a project that provides baling services of silage to small farmers both Dairy and beef. The project has a portable baler machine, forage chopper and qualified personnel who inspect farmers fodder and advise them accordingly

01.01 Describe your startup in more detail

The Adison dairy bale up provides baling services of forage into silage . The bales are of standard weight of 50kgs therefore well suited to small scale dairy and beef farmers in the country. These farmers are the most vulnerable during drought or prolonged dry seasons. During this period they either have forage of poor quality or none at all. This leads to low production of milk and emaciation of beef cattle or even death of their herd hence huge losses. The baled silage ensures forages are preserved during the rainy season when its plenty and be utilized later. As a way of promoting profit maximisation on the farm we encourage these farmers to grow their protein concentrate on their farm, that is, sunflower crop. In the process of extruding this sunflower cake, there is a product oil. This oil is converted into biodiesel which is used to run our chopping and baling machine, hence using green energy

01.02 What is the main problem you are trying to solve?

Consistency in cattle production both dairy and beef farming for small scale farmers . When farmers use our baling services they're assured of quality fodder throughout the year even during the dry season or during drought

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

When a farmer uses our baling services they are assured of zero spoilage of their fodder and they can use it later when there is no pasture . Our bales are of standard size, 50kgs, therefore ideal for small scale dairy and beef farmers who cannot afford expensive machinery on their farm Since our bales are well wrapped, farmers are assured of zero nutritional loss here their animal performance is optimal

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

our targeted beneficiaries are small scale dairy and beef farmers. They usually have excess forage during the wet season and of poor quality or none during the dry period. These farmers do not own machinery and do not have the knowledge on how to convert fodder into silage

01.05 When was your company established?

2021-06-21

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Mercy Njeri Muchangiru, she is a specialist in animal nutrition

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Small cattle farmers incur huge losses when its dry or during drought. These farmers depend on these cattle for their livelihood. when their available for through out the year, there are stable income earning hence increasing their disposable income and reducing poverty

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

By baling silage to farmers it ensures consistency in production of milk. Therefore even at a family level they can be able to consume milk or meat and combat hunger

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Milk is known for nutrients mainly calcium which promotes healthy bones, by providing farmers with feeds for their cows, we indirectly induce production of milk

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Most dairy cows in kenya are owned and managed by women, therefore when we promote dairy farming we enhance women in the society

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

Our machinery runs on biodiesel. Which is a renewable energy source . This promotes green energy use

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

By baling quality forages to farmers , they are able to sell their produce especially when its dry at a higher price because production is less than demand therefore enhancing economic growth

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

Making biodiesel from byproduct oil . This makes our energy cost cheaper which we pass on to the consumer, therefore we are able to price our baling services competitively while caring for the environment

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

By use of biodiesel on our machines. This is a source of energy that's renewable and infinite, can be generated again and again as opposed to petroleum diesel which is prone to depletion

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

By baling silage for farmers which they use at a later date, this helps to combat severe causes of climate change such as death of cattle due to lack of pasture or reduced milk production during the dry season Biodiesel use on our machinery reduces carbon emissions as opposed to using petroleum diesel

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

By conducting campaigns to farmers to plant more fodder for their animals and bale up for later use, we are reversing land degradation

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Our baled silage is portable because it weighs 50kgs as opposed to bunker silage which are expensive to construct and are designed for large-scale farmers. Our baled silage can be done anywhere, on the farm or where the forage is

06.09 Competitive Analysis

Large-scale silage contractors who own expensive machinery and their output is large silage bales weighing 900kgs . Our competitive advantage is the size of our silage bales, small bales weighing 50kgs therefore designed for small-scale farmers whom are many in the country

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

By providing baling services to women farmers we are indirectly promoting women businesses