Kenya - Startup under 3 years old

Describe your project or startup in a few words

Brimas poultry farm is a recently started farm dealing with chicken meat production at the moment. Our mission is to be in a position to provide all the chicken products i.e, eggs, chicks, meat and chicken manure.

01.01 Describe your startup in more detail

I started the project out of passion then later realized a business opportunity. After noting a low supply of egg production which could not meet the market demand, I grabbed the opportunity. I got some financial support from my parents and a few friends that has sustained the project to its current position. Due to the high cost of raising layers, I opted to first produce poultry meat as I gather enough funding to raise the layers. At the moment, am keeping fourty birds per month.

01.02 What is the main problem you are trying to solve?

The main problem is inadequate production of eggs and chicks. I will provide adequate and timely production of eggs and chicks. This will be achieved by implementing a program that ensures continuous production of eggs and chicks.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Some of the major benefits of using my products include; It's a source of food that is protein in nature and has high nutritive value to the body, Also it provides chicken manure for my fellow farmers, Again it creates job opportunity for my fellow youths who I will employ to help in day to day activities.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

My targeted beneficiaries are; Taita Taveta University shopping center comrades at Taita Taveta University, butcheries and hotels within the county, unemployed and fellow passionate youths who will get jobs and learn the skill of poultry farming.

01.05 When was your company established?

2024-01-22

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Operational manager With experience in poultry farming

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://youtu.be/N-IEaNHsjGm

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Brimas poultry farm is aiming at eradicating poverty within Taita Taveta County by creating employment opportunities for people to earn a living and become financially stable.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

One of the key goals of Brimas poultry farm is to feed the county by providing a secure supply of high quality poultry products.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Providing high quality poultry products will make a nutritious affordable and sustainable protein source accessible by all.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

Through providing knowledge and skills to my fellow youths on poultry farming.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

It will be achieved by making sure that my employees are from both genders.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

By creating job opportunity and being environmental friendly.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

Ensuring that I give both genders equal opportunities.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

By using natural means of treatment to my birds, for example, using Aloe Vera, ginger, garlic, pawpaw leaves, pepper, will lead to healthy products.

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

Poultry has the smallest carbon footprint of any land dwelling animal used in commercial agriculture. Numerous studies have proven poultry production to be a very good steward of the Earth's natural resources, with a relatively low environmental burden when compared with other livestock. For example a recent article from business insider made the case that chicken produces the fewest green house gas emissions during each phase of production, processing and cooking when compared with other popular types of meat.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

This will be achieved through building healthy and strong relationships with the market, fellow poultry farmers and forming strategic partners to expand my market space.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

My project is unique and innovative in the following ways; I try as much as possible to avoid chemicals while raising my chicks and instead opt for natural means of treatment such as use of Aloe Vera, ginger garlic, pawpaw leaves, pepper. Ensuring production of high quality products which are eggs, chicks and chicken meat. Employing a program that ensures continuous supply of my products to ensure that my customers will always find the products they need. Constructing structures that prevent the chicken from interaction with their droppings hence high hygiene leading to healthy chicken. Using my bicycle, I supply my products to my customers doorstep. Using online platforms to advertise my products. Using internet to learn more skills and knowledge to improve my products. Setting up a brooding structure that has low consumption of electricity.

06.09 Competitive Analysis

My main potential competitors are my fellow farmers who have ventured in poultry farming. What makes me stand out from them is that despite lack of a piece of land to set up my project, I've not given up but have hired a place where I'm running my project, using my bicycle I have been delivering my products to my customers doorstep, instead of using chemicals to boost my chicks growth, I opted for the natural ways of treatment and let them grow naturally without giving them any chemical to boost their growth. Setting up my project in a strategic location where even the comrades can access my products.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. Encouraging them to venture in poultry farming and giving them support according to my ability.