Kenya - Startup under 3 years old

Describe your project or startup in a few words

we adds value of milk into yoghurt, cheese, ice cream, chocolate and ghee, at farm through our innovation that uses locally fabricated solar and biogas powered processing channels, reducing green house gas emissions by 70% and cost of production by 60%

01.01 Describe your startup in more detail

our project is named king daughters project, we focus no milk value addition through climate smart technology, we process milk into nine value added products namely yoghurt, cheese, cultured milk, ice cream, ghee, chocolate, milk powder, cultured cream and butter , this increases shelf life of milk from 24 hours to 30 days enabling small holder farmers to avoid post harvest loses. the value of the products also increases ten times the farm gate price. we process the milk using innovated machinery that uses solar power, bio gas and other farm waste as fuel.

01.02 What is the main problem you are trying to solve?

we are trying to reduce post harvest loses uncured by farmers due to unreliable milk market for small holder dairy farmers. we also aim to solve the issue of climate change by reducing green house gas emissions. The idea to start and run the business arose after extensive research carried by members who are university students who identified a gap between the supply and demand of dairy products in Narok County, small holder farmers used to lose up to 40% of their milk produce due to spoilage and wastage as well as over exploitation from milk middle men who purchased the milk at half the market price, we also identified a gap in capacity building on milk value addition, we innovated machinery that process the milk into yoghurt, ice cream, ghee, butter, chocolate, mala. milk powder. we use solar energy, bio gas and other farm waste as fuel solving the problems affecting small holder dairy farmers. at the same time we help conserve the environment by reducing green house gas emission.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1Product quality and appeals- our products are of high quality and the branding is very appealing to customers. 2. Product sizes and price- our products are packed in small quantities and the prices are also very attractive to our customers. 3 time Management:- our products are always delivered on time and we provide professional customer service.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

milk and cream products have a wide market within narok, school going children and students from the tertiary institution are the main target, especially the maasai mara university and the narok teachers training college, students used to cover distance of about 8 kilometers to reach the products it the supermarkets until we started delivering the products to them at the institution this cut cost of the product by half and encourages them to purchase more products, school going children benefit from our yoghurt ad ice cream which are highly nutritious and are affordable to them.

01.05 When was your company established?

2023-06-07

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

12

01.08 Among the other owners, how many are female?

8

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

the management committee of the project consist of professionals in the dairy and energy sector who met at the dairy training institute naivasha. Some members are dairy farmers locally and have knowledge of other farmers, Whether the supplier is in a milk surplus or deficit area, and whether they produce quality milk. They are well knowledgeable of product Distribution channel areas. Our members have the Willingness to take on marketing functions eg direct referrals. They know of the Amount to sale in each specific market area and this helps when deciding the quantity to deliver. We have a Committed management committee which have long experience in business management. we have committed membership who are all dairy farmers.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

a) Energy (equipment, services, sustainable energy and fuel)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

small holder dairy farmers earn the least in the whole value chain, our start up helps add value of milk at farm site into 9 products increasing farmer income 10 times what they used to earn before the innovation,initially the small holder farmer used to ear 20ksh per litre of milk which was paid partially over a period of time or sometime never paid by the milk middle men who took advantage of the unreliable milk market, this contributed to many farmers ending up bankrupt ad unable to sustain their households currently we pay the farmers 40 ksh per litre of milk and on their terms, [daily weekly or monthly] as they wish, most farmers who supply us with milk are also members of our project and earn directly from the daily sales.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

our project contributes towards zero huger by availing products that would otherwise be very expensive to purchase from other brands, at almost half the market price. Our value added products are considered food items by many of our customers, yoghurt can be consumed with bread or cake, cultured milk can be consumed with our favorite meal [ugali], the other products ice cream cheese butter chocolate etc are products with a log shelf life and are very nutritious.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

we contriubte to good health ad well being by providing our customers with products that are not only refreshing but have high nutrition value which is important for good health. dairy products are low i cholesterol and help avoid health issues like heart attack and obesity.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

we offer trainings to groups on milk value addition as well as our innovations on clean energy technology in order to empower the most vulnerable and most affected groups, [women and youth] this help the groups process their dairy products through climate smart energy technology and avoid cutting down trees for charcoal and firewood, instead they learn to use animal waste as fuel as well as solar energy. With the knowledge they earn more money and conserve the environment by reducing GHG emissions

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

our project is named king daughters eve though the founders were male, we have 5 members who are male with 7 female members these members are also youth small scale dairy farmers, we also have employed 4 female workers and two male we have been able to empower women for the entire period our project has operated.Our project accelerates economic development among young mothers and empowers women in the dairy value chain. our startup engages in training women and youth groups on our innovation and technology.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

our startup has a clear water recycling system that ensures all the water that is used in the value addition processes is purtially purified and used at our tree nursery, we ensures no waste water flows into water streams we have a tree nursery that consumes all the waste water from the processing unit

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Our project is committed to providing reliable and affordable clean energy in line with the national and global targets our goals align with Kenya's commitment to national and global targets of renewable affordable and clean energy in line with the least cost power development plan 2020-2040 as indicated in the regional integrated paper.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

we use processing methods that are simplified mechanized, mostly our employees just check on the processes of value addition, their work is decent ad doesnt involve a lot of labor, just skills, we pay monthly salary to members and employees which help them grow economically.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

our startup has a mini processing plant that is equiped with locally fabricated an innovated machinery with the capacity to add value of milk into value added products like yoghurt and ice cream using clean energy like biogas, solar cookers and other farm waste as fuel.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

our startup targets small holder dairy farmers who are usually left out of the dairy value chain by the milk processing companies, large processors only collect milk from large producers leaving small scale farmers at the mercy of milk middle men who later collect the milk at half market price to bulk and sell to the processors. we empower them to add value to their milk and sell to local markets and neighbors, when they have plenty milk they sell to us to process and sell elsewhere.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

10% of our profit is channeled to our conservation project where we recycle waste plastic from our project as well as other companies, yoghurt cups are used to pot tree seedlings and vegetables to be planted in urban centers. 100% of our waste water is recycled to ensure sustainable cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

we encourage our customers to be responsible consumers by returning used yoghurt containers which we use at our tree nursery to pot seedlings, each container earns a customer between 2.5 ksh and 15 ksh, depending on size. the one litre bottles are usually cleaned and refilled for them during the next purchase, we reduce the prices by a margin for those who clean and bring back the containers. when training other groups we encourage them to care for the environment when they enter milk value addition.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

(1) very low emission:- our project activities, result in zero or very low GHG emissions and are fully consistent with the long-term temperature goal of the Paris Agreement, eg. use of renewable energy. (2) our project facilitate Transitional activities, which contribute to the transition towards a climates neutral economy, eg. Our energy efficiency improvement in manufacturing (3) our activities make a substantial contribution to climate change mitigation, e.g., manufacture of very low emission technologies.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

our startup helps farmers to sustainably manage forests by providing alternative sources of energy, combat desertification, and halt and reverse land degradation and halt biodiversity loss by ensuring no plastic waste ends in land fills or water streams our objectives include;- Conserve and restore freshwater ecosystems; end deforestation and restore degraded forests; end desertification and restore degraded land;

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

all other milk processing facilities use electricity to process milk ad some companies use charcoal or firewood, our technology reduse the cost of production by 60% by using renewable solar energy and biogas, we innovated machinery that process the milk into yoghurt, ice cream, ghee, butter, chocolate, cultured milk and milk powder. we use solar energy, bio gas and other farm waste as fuel, this will help reduce GHG emissions by around70 %

06.09 Competitive Analysis

brookside and new KCC are our main competitors, we stand out since we :- have Enhanced capacity building in the collection efforts in collaboration with other local farmers with the aim of improving quality and quantity of milk. Ensured high and sustainable milk supply. Facilitated efficient and reliable transport of products to the market. Receive milk of the right quality in compliance with KEBS, KDB and other required International standards. Offer competitive prices for different market segments to win the consumers. do Product promotion through the local FM radio and use of detailed company brochures. have created linkages with hotels, restaurants, retailers, transit travelers along the busy Narok- Nakuru road, schools, colleges, and churches. Conducted field research to get feedback from the market about the product and to identify local needs.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Our project focuses on training women and youth on climate smart energy solutions to power their enterprises , these groups who are the most affected by climate change.