Kenya - Startup under 3 years old

Describe your project or startup in a few words

I want to put Digital Billboards in parts of Kenya so as to help young entrepreneurs with opportunity to advertise their products/services and projects at a cost friendly rates .

01.01 Describe your startup in more detail

I have had a dream to run advertisement company, considering how costly it's in my country to rent an advertisement space, I am coming up with a modern platform and cost friendly to be able to support small and medium enterprises to be able to reach out to more potential consumers of their products and services. Equally we target to have the platform helpful to manufacturers and sellers of farm inputs to be able to reach wider audience of farmers since we target to have the billboards mostly in the small towns near farming communities. Digital Billboards offers real time advertisement and will be more communicative compared to still billboards or other print advertisement.

01.02 What is the main problem you are trying to solve?

We are trying to solve high cost and unlimited advertisement opportunity that for long have made young entrepreneurs shy to reach out to a wide audience that would have been potential consumers of their products and services.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Advantages of Using Digital Billboards: 1. Cost friendly for small businesses and farmers . 2. Cost effective to run since we run multiple advertisements from different companies 3. Eye catching advertisement as compared to traditional billboards so it's difficult to ignore the information. 4. Interactive so it guarantee audience for products and services advertised here in.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Young entrepreneurs; many startup find it difficult to reach wider audience of potential consumers of their products and services, with our platform we target to give entrepreneurs upto free advertisement space. 2. Small and medium enterprises, these are businesses that don't make huge profits, we'll support them by providing this platform for them to reach out to more potential consumers. 3. Farmers; farmers sometimes go into loses because of lack of wider purchasing community for their products, this platform will definitely increase demand for farm products due to increased advertisement. 4. Farm inputs manufacturers, 5. Tree nursery farmers

01.05 When was your company established?

2021-08-26

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

5

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Owners of digital Billboards in Kenya are few companies who have concentrated their services majorly in the cities, Nairobi, Mombasa, Kisumu. We want to be different and have the platforms available in the small towns and mostly agricultural towns

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

First we look to create huge employment opportunity meaning increased income base hence reducing poverty. With SMEs, young entrepreneurs and farmers reaching larger audience of potential consumers, their income increases

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Increased income base reduces hunger since many people can afford to put food on the table

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our platform will provide real time information to the society on well being and healthy living. We will also promote advertisement for goods and programs that inform people on good health and we'll being

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We offer a platform for institutions of learning that offer quality education and institutions that produce quality learning materials to reach a wide audience of the community, so in informing the community, this will ensure quality education.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We look forward to empower more women through the huge employment opportunity we are going to create.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

Our space may only educate the communities on environment preservation ensuring availability of clean water and sanitation

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

We will offer a platform to promote affordable and clean energy

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Businesses would want to match services with what they advertised. More consumers coming in for businesses would make business be more ethical

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

This is a service that hasn't been embraced away from the cities, when we set them up in the local towns where agriculture is mostly practiced , it will definitely be a breakthrough opportunity for the locals

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

When more people are informed, inequality is reduced

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Opening up local towns will ensure more growth hence sustainability

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our ethical standards will ensure we only accept adverts that are morally acceptable by the society

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

It will be a good platform for advocating for climate action

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

It will be best platform to promote the life below water goal

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

The best platform to educate and inform communities on sustainable use of land and the ecosystems

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Bringing peace justice and strong institutions education closer to the people

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Our platform will offer opportunity for global partners to reach more people and more communities

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Digital advertisement through Billboards is such a new thing in our country, few that are present are mostly used by the government and already established or multinational corporations

06.09 Competitive Analysis

Potential competitors in Kenya include; Magnet Ventures and LookMedia , they haven't tapped into small and medium enterprises or the local farmers, this gives our start up a competitive edge because we target a different clientele.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?