Kenya - Startup under 3 years old

Describe your project or startup in a few words

Mfugo.com is a marketplace for buying and selling livestock and livestock supplies. The platform brings onboard all breeds of dairy cows, goats and sheep for sale posted by farmers/sellers across the country. Farm supplies are also available.

01.01 Describe your startup in more detail

Mfugo.com (Mfugo - swahili word meanign livestock) is a platforms that brings together livestock sellers and buyers. A farmer selling a cattle/goats/sheep create a free account and upload the livestock details including breed, location, price, veterinary approval, whether or not they will provide transport. Buyers will browser the livestock listing based on livestock, breed, location, price, gender. They will then get results based on the filter. They contact seller and complete transaction freely on their own. Livestock supplier similarly will post their listings, such equipment, veterinary services, feeds, farm inputs etc. Farmers who will be interested in other farm services will find this category useful since it is dedicated to farm supplies only.

01.02 What is the main problem you are trying to solve?

Problem: Most livestock buyers and sellers have to meet physically on market days or visit agricultural shows in order to sell/buy livestock or depending on hugely on brokers to source livestock for sale or get buyers for them. This approach is not always effective since farmers have to wait and keep travelling frequently if they are to get quality livestock and livestock services

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. A huge pool of livestock to choose from, all livestock, all breeds, prices 2. Direct dealings with seller or buyers, no middle men. Reduces the cost and streamlined efficiency 3. A one stop platform for all things livestock farming from livestock itself to services such veterinary, supplies, inputs, training materials etc 4. It is online and available everywhere

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

It's a livestock market place as a product, we are targeting livestock industry and we are bring togethers farmers who want to sell or buy livestock and livestock supplies.

01.05 When was your company established?

2023-11-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://mfugo.com

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Livestock farming is key Kenya and Mfugo.com is solely aimed at making the best livestock services available to every farmer in Kenya. A farmer who has access to livestock market and be able to sell or buy the best breeds in the market are directly improve the family income and living standards. Mfugo.com will also be having a resource center where farmers will get access to training materials on how well to improve productivity

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Livestock farming as small or large scale will be impacted by mfugo.com. We are proving a marketplace a platforms to will help every farmer reach buyers and sellers instantly. Getting a reliable way to to buy/sell your livestock is a critical to sustaining livestock farming as an economic activity. I therefore see mfugo.com as an accelerator in economic growth

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

There are other products such as social media groups the uses may use sometimes to sell/buy livestock. This is a generic solution and do not accommodate to specific need of livestock industry. It also not scalable

06.09 Competitive Analysis

Social Media and Jiji.co.ke. Social media is group and not scalable to handle specific need of the livestock industry. Jiji on the other hand is a marketplace for everything from jobs, lands, cars, spare parts, CVs, fashions and anything. We shall be standing out as a platform dedicated for livestock only and has all the functionality and added values for the specific industry

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?