Kenya - Startup under 3 years old

Describe your project or startup in a few words

Rabbi Arts is a media company that's aim to educate and bring awareness to the slums telling stories through documentaries and Images to the youths in the slum who are lost in deruds and crime

01.01 Describe your startup in more detail

Rabbi Arts is a media house that seeks to showcase community development experiences of social impact as well as offer an impact fundraising platform. It comes from an understanding that the best way to celebrate milestones, change narratives, counter stereotypes, and give hope is by deliberately telling our own stories from the ground.

01.02 What is the main problem you are trying to solve?

Amazing innovations, talents and achievements go unnoticed in rural and remote areas especially with people from humble backgrounds who would otherwise not get a chance. We want to give them a voice.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

We offer professional media production services including; video, film, visual graphics and photography. The business entails operations of a technical media crew, film directors, producers and Editors.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

We reach out to various stakeholders, ecosystems including; nonprofits, social enterprise, government, and private individuals who are making a difference in the society against all odds. Selfless people driven by a deep conviction and defy negativity, and resistance.

01.05 When was your company established?

2022-08-20

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Kevin Avegwa - Assistant

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/victoradiyai/?utm_source=qr&r=nametag

01.11 Which industry best describes your project?

Other: MEDIA

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Creation of stories and make awareness and advocate for policies/ programs that support poverty reduction

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Media can drive fundraising campaigns and encourage volunteerism. For example, charity events and online crowdfunding initiatives often rely on media exposure to garner support.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Brings information about well being on health practices and promotes metal health awareness.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Showcasing importance of Education and visualizing education content through media platforms.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Advocate creating awareness about gender discrimination and promote Gender quality

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

By visualizing and educating content about the importance of clean water and sanitation.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

Media can educate the public about the benefits of clean energy

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By showcasing innovative business and policies that shows decent works and inspire economic growth and support labor rights

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

Media can spotlight technological advancement, infrastructure and innovative industrial practical that contribute to sustainable development.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

By covering stories that highlight disparties and promote inclusive policies

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

By Promoting sustainable urban development and encourage community to engage.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

By highlighting sustainable consumption habit and encourage responsible production and consumption patterns.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

By raising awareness, educating the public, holding governments and organizations accountable, and fostering dialogue and engagement on climate action

02.14.01 My startup contributes to the Life below water goal

6

02.14.02 Life below water - Justification for my startup

By highlighting the importance of marine conservation and promote fishing practices and raise awareness on threats.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Through documentaries, media educate the public on biodiversity, deforestation and conservation to protect terrestrial ecosystem

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Media highlight issues of corruption and injustice and support efforts to build transparent and accountable institutions.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Media pass Information about collaboration between government, NGO and private sector to achieve the SDG

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Our market is the media and digital content production. Media is a huge industry involving entertainment (music, film & arts), reporting and news agencies, educational, social media, influencers among others. The size of the media industry in Kenya and East Africa is quite huge and worth billions of Kenyan shillings. Especially with the ease of acquiring smartphones, exponential penetration of internet in the country, a high population of youth between 18 – 35 years, electrification of the country and advancement of technology, and social medial platforms. From this field our role in the market place is confined to Social Impact. Specifically, to document activities, need, reach, and impact. We play a crucial role in monitoring and evaluation of projects and missions that directly serve the communities with the intention to mobilize resources and create awar

06.09 Competitive Analysis

Our market is the media and digital content production. Media is a huge industry involving entertainment (music, film & arts), reporting and news agencies, educational, social media, influencers among others. The size of the media industry in Kenya and East Africa is quite huge and worth billions of Kenyan shillings. Especially with the ease of acquiring smartphones, exponential penetration of internet in the country, a high population of youth between 18 – 35 years, electrification of the country and advancement of technology, and social medial platforms. From this field our role in the market place is confined to Social Impact. Specifically, to document activities, need, reach, and impact. We play a crucial role in monitoring and evaluation of projects and missions that directly serve the communities with the intention to mobilize resources and create aware.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?