Kenya - Startup under 3 years old

Describe your project or startup in a few words

Thrive Attire is our future's sure bet of food security in world.

01.01 Describe your startup in more detail

Thrive attire was founded and registered in Kenya under The Registration Of Business Name Act ( CAP 499, Section 14) on 28th Jan 2022. Thrive attire started as a shoe business and later in the year re-invented to focus on food, Now it one shop in Gachie, Waofa Estate running as a minimart. Thrive Attire has been able to employ three employees in the course of 1 and a half years, with a lot of potential and still a lot to be achieved. Per day we average at ksh. 5,000/= (1,560,000/= pa) which enable us to pay the bill including the restocking, rent, wages, electricity and new idea investment. Started with ksh. 160,000/=. for shelves, equipment and sticks we have experience growth to a point adding an Mpesa agent at the same premises, hence increasing our income.

01.02 What is the main problem you are trying to solve?

Food security and unemployment is the main issues facing us in Kenya right now and the world at large, and that where we come in with Thrive Attire ( Thrive Mart). Our aim is to have Minimarts all over Kenya and Africa at large, making basic commodities available to every individual at the same time creating opportunities for communities to find employment, Basically a setup and services of supermarket / Hypermarket with rates and quantity of a retail shop ( Duka). With the revenues collected we will be able to open numerous joints increasing our reach out and our profit, to now acquiring pieces of land to grow our own produce to manufacturing our produce, enabling us to dictate the quality, quantity and the rate of food produce in kenya and. world at large.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Availability of basic commodities to every individual irrigation system of their class. 2. Job creation / employment opportunities. 3. Food security 4. Quality services , Quality products ,Favourable rates 5. Raising other business owners ensuring generational sustainability.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target is the middle class and low income earners with an aim of easing their burden through availing quality commodities at favourable rates at the same time providing to employment opportunities to their communities

01.05 When was your company established?

2022-01-28

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

none.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Thrive Attire currently has two employees, who through Thrive Attire have go an opportunity for employment and every month they get paid and the are able to put something on their table everyday, that has just been made possible with one store. What if we can get to 50 stores? that will be 100 people out of employment and out of poverty. What about 100 or 200 store

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

With our plan being to avail quality food products at favourable quantities and favourable rate to growing our own products, the gap between Zero Hunger and us is just time, support and belief.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Having access to basic commodities and having a place where you can earn that is what we all long for, and that is what we at Thrive Attire bring to the table, thus enabling you to have a balance diet as nutrition is very important to our health and enabling you to be able to afford to pay for clothing, shelter, food water and electricity and entertainment, taking care of your health and your future.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Thrive Attire employees go through daily mentorship, on how to run a business, How to operate a certain equipment and how to relate to consumer, I believe being an Employee of Thrive Attire(Thrive mart) for three year is enough for one to go and start their own business which is also our aim.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Currently Thrive Attires has employed 2 who are both ladies and the on we had earlier was male.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Our employees are entitled to a clean and safe working environment tat includes what they consume and use, from what they drink to their relief room.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

We are currently using KPLC electricity cervices.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our aim is to see our communities lives improve intellectually, spiritually, Physically and Financially, our dream is to see our communities enjoying their live because of our services and products, at the same time seeing our business growing from one area to another creating opportunities, at the same time encouraging our employee to start their own businesses hence growing our economy.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our model is 110% unique, it an idea that will see many stop surviving and start living. In all this we will need equipment, we will need warehouses, we will need quality and secure roads which some of them we will be able to build by ourselves.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Up to now, Thrive Attires has employed 1 male and 2 females, this shows of how we can give same chances to every gender and still achieve what we have set our mind to achieve.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

With a business model like Thrive Attire you are assured of a sustainable cities and communities through a sustainable food availability, sustainable business growth sustainable employment opportunities as we are going to employ individual based on the areas where the business is thus benefiting ting the community

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

With quality food products and favourable quantities and favourable rates this will secure our basic commodity consumption through out the year for many many years to come, and with the introduction of land leasing and acquiring we will be able to grow sum of our produce thus ensuring sustainable production.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

With Good

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

As we engage in Agribusiness we would also like to do fish rearing thus helping on our food security goal, though we are still planning on that.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Our end goal is to be able to grow and sell some of our produce, thus cultivating our land for its sole purpose and beautifying it.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

I advise and encourage respect and mutual understanding between employee, between us and the suppliers, between us other business owner and between us and the community at large.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We believe working together is better than working alone, We believe there is power in numbers, We believe if we put. every of our abilities together we can do great exploits, we can overcome any mountain, we can bring down and giant and we can raise any flag.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Making Quality basic commodities available at a favourable quantity and favourable rates to every individual at the same time creating opportunities for communities to find employment, Basically a setup and services of supermarket / Hypermarket with rates and quantity of a retail shop ( Duka), that is an upgrade or premium of the services offered.

06.09 Competitive Analysis

Naivas, Carrefour, Eastmart, Quichmart

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yeah. Like through my employee i have encourage them to become more or like me. I have also encourage a lot of ladies concerning business.