Kenya - Startup under 3 years old

Describe your project or startup in a few words

Twin8 shopping center is a web base platform designed to take advantage of the growing e-commerce market in Kenya and the rest of African countries.

01.01 Describe your startup in more detail

Twin8 shopping center is a web base platform designed to take advantage of the growing e-commerce market in Kenya and the rest of African countries. We aim to tap the advantages of the growing e-commerce industry in Africa by design a web platform that offer the following services to our users. 1. A platform for local providers to sell their goods and services. 2. A platform for local and international customers to buys goods and services. 3. Incorporate Secured digital payment systems such as m-pesa, 4. Easy to use user interface. 5. Incorporate videos for our products and services descriptions instead of images and texts. These videos will incorporate detailed research about the products or services being sold. Thereby saving our customers a lot of research time. Beyond buying and selling of products and services, we aim to solve addition problems facing our society such as agricultural and health care innovation, using the same platform.

01.02 What is the main problem you are trying to solve?

Utilisation of the available resources in the country Kenya while outsmarted the traditional methods replacing with modern methods .Kenya is developing though poverty is still on the rise .Twin 8 will make it easier for Kenyan made products to be visible to the outside world .It will offer a free platform for the non governmental organisations to share what they are curbing and what they have achieved so far creating awareness of the sustainable development goals as courses will also be available.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

.1. An easier to use user interface. 2. A platform for local retailers to take their business online. 3. Detailed product and service research for the customers. 4. Secured digital payment systems incorporated. 5. Personalized products and services recommendations

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. small businesses 2. local producers 3. online customers 4.Non Governmental Organisations

01.05 When was your company established?

2024-12-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

First Name: Lynn. Last: Macharia. Gender: female Age: 25. .

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

First by provide a free to use online selling platform for individuals to sell their legally accepted products and services without the need of physical stores. Second, by providing employment opportunities.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

The back bone of Africa is agriculture thus it will be a bridging gap while solving hunger in different countries

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

By running background check to make sure that the products and services sold at our platform meet the requirements established by the National Health Care ministry.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

By use of products and services video description. We will offer tutorials on how to user the products or services that we sell in our platform.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

By establishing fair unemployment opportunities rules.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By offering a free to use platform for retailers, we will be create more self employment opportunities.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We are looking forward to developing new and ingenious online advertisement methods and strategies with the help of Artificial Intelligence.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

we aim to use the data we collect from our platform in conjunction with other external data such as wealth pattern to make predictions that will help our local provider make informed decisions. Therefore avoiding over-production and under-production. Therefore maintaining the equilibrium of demand and supply.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

By using and encourage our retailers to use biodegradable wrapping materials.

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Using our platform, different cultures will exchange not only products and services, but also cultural believes and customs. Therefore ensuring a peace coexistence throughout the region.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

We aim to partner with other companies in many different way. For instance, some companies will supply to us, well others will offer us shipping services.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

E-commerce industry in Kenya is currently dominated by two large E-commerce Companies. Jumia and Kilimall. Jumia is a Nigerian Company while Kilimall is Chinese Company. Twin8 is a Kenyan Startup Company made by Kenyan.

06.09 Competitive Analysis

Twin8 will face the following direct competitors: 1. Jumia (a Nigerian company). 2. Kilimall (a Chinese company). Competitors weakness: 1. Delivery: Both Jumia an Kilimall offer paid delivery services. 2. Delivery Duration: Both Jumia and Kilimall deliver customer's orders in at least 5 business days or more. 3. User expensive: Both Jumia and Kilimall platforms are not easier for new user to navigate easly.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I am intiating actions within my community to promote the role of female entrepreneurs. This is after the last drought that hit the country lasting 2 yrs leaving pastorally with very heavy loses .The drought enabled women to expound in other ways of earning to be precise in Kajiado county which is rich in culture .Ushanga stepped in and there is on going communication between Ushanga and Twin 8 on possible partnership by the end of this Yr .Most of the people in Ushanga are women .They really utilise the massai beads and make artfacts which are later sold outside the country or also within the country thus increasing exports in the country.