Kenya - Startup under 3 years old

Describe your project or startup in a few words

This is a project that is designed to blend traditional foods with the modern world. We aim to give people authentic african flour with a modern touch, i.e,traditional food with lots of hustle and to your door.

01.01 Describe your startup in more detail

African flour meals for a healthy population.

01.02 What is the main problem you are trying to solve?

Accessibility of flour meals that are authentically african

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1-Easy access 2-Healthy Foods. 3-High nutrition 4-No additives

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

We aim at giving people residing in urban areas who are working and are tied up at work an easy access to healthy foods

01.05 When was your company established?

2022-07-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

It gives direct employment to youth and also provides people with healthy foods which brings about a healthy nation

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We provide our customers with a highly nutritious flours

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We only give flour that has no additives or preservatives and the best quality in the market.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

We only supply flour

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

Currently we are all male

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

N/A

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

N/A

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We have policies that ensure good working conditions for the employees

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

We use modern supply chains and machinery to deliver true african flours

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We are enabling people who limited or no access to traditional flour have them at their disposal

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

By providing the population with heathy foods we reduce the risk of lifestyle diseases thus sustaining the communities for better cities

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our products ensures that people consume what is expected for their health

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Our raw materials are obtained only when we have good climate conditions thus the need to protect our environment

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

For irrigation purposes

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

For our farmers to obtain optimal results

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

This is needed to enable an environment for cultivation and fair business

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

To enable optimum reach

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

My products are not widely used since its not readily available and what we are trying to do is to make them easier to get. The demand for our products is higher than the supply.

06.09 Competitive Analysis

My competitors are the established millers but they do not have what I intend to supply. My selling point will be providing organic flours

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?