Kenya - Startup under 3 years old

Describe your project or startup in a few words

I sell household items such as mattresses, kitchenware and soda.

01.01 Describe your startup in more detail

I purchase from local suppliers and resell to my clients.

01.02 What is the main problem you are trying to solve?

Shortening distance to and from town where the suppliers are located. Access of the same by my clients and also allow young men to pay in installments and get their own kitchenware(s)

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

They are cheap and durable. Then everyone must have household items for use.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Mostly women in rural setups and youth. And the general public

01.05 When was your company established?

2023-01-02

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

My wife basically runs the outlet. Daily operations

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/realness.co.ke?mibextid=ZbWKwL

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

The project has enabled my wife be self employed since it has been long since she graduated and has not got employed despite trying to get a job.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Food must be prepared for that to happen you must have household items for use.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

A home with quality household items tends to a great extent is a healthy home.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Owning household items creates comfortable mindset where a Lerner can focus when doing homework (as an example)

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Both men and women buy these items. There's no distinction.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

I sell 100l drums used to store water harvested by other means. Also treatment of the same water is easy.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

I retail LPG for use which has contributed to low charcoal usage that is attributed to deforestation.

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

We employ casuals to help us in some tasks that they earn clean money for use. We too earn a living from the same. If we had bigger capital, we could have do more due to large volume of work.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

I buy cooking sticks, brooms and kiondo bags from local manufacturers and women self help groups for resell.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

Women and men plus the youth pay in installments and get to own their own items which eventually they become and or live like the other people who own the same. Also, I hire casuals without preference on any gender. Mostly we half 50/50

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

The issue of water harvesting using our drums has helped the neighborhood to collect water for use when the water supply isn't running. It helps them hold on until the next supply comes up.

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

I have no justification but I believe i have a score on this.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

I do this. My clients have embraced The use of LPG that I retail and which has been identified to fix the forests and to a large extent promoted the climate of the world.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

N/A

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

I believe it does.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

I belive it does

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Patners include suppliers and manufacturers.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

1 - Strongly Disagree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

Main competition is those who have seen my shop and have bigger capital they invest in it and my clients shift

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I hire casuals of both gender plus my wife is the primary sales person and manager of the shop.