Kenya - Startup under 3 years old

Describe your project or startup in a few words

Ruby Organics is a pioneering brand in the realm of organic self-care products, offering a diverse range of meticulously crafted skincare, hair care, and scented candles. With a profound commitment to sustainability and natural ingredients, Ruby Organics

01.01 Describe your startup in more detail

At Ruby organics we hand make organic and natural skin care products that help in the management of acne to give back affected clients self esteem and their confidence back we source our herbs from the farm as we create employment to the marginalised women where they do the farming, harvesting and handmaking biodegradable packaging materials.

01.02 What is the main problem you are trying to solve?

More than 90% of worlds population is affected by acne during their life time during puberty it persists in some untill it causes scars(International sociaety of dermatologym 2015) Acne prevalance in Africa is high ranging frrom 0.1-8.9% and western kenya 11.2% 63.5%of acne patients have an increased risk of developing mental illness compared to patients who did not have acne(British journal of dermatology) Myths on drying out acne eg use oftoothpaste, lemon juice and garlic further irritates the skin and makes it worse.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Help our clients to understand their skin types and how to take care of the skin. Raising awareness about current and new acne treatment Treatimg acne is a personal journey and its diffrent for everyone Educate by eg avoid squeezing as this will agrevate and cause scarring that is more expednsive to treat.Eat low glycemic index food toby eliminating sugars in blood.Educate on beauty sleep. Our products are noncomedogenic-not cause black or white heads Our acne products are water based and not oil based

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Customer 1;Teanegers and young adults experiencing hormonal changes Customer 2:Adults dealing with stress related or environmental caused acne. Customer 3:Individuals with sensitive skin prone to acne Customer 4:Individuals looking for organic solutions to manage acne

01.05 When was your company established?

2023-12-07

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/rubyorganicsafrica?igsh=Y2MxZTg2eDh4Nnp2

01.11 Which industry best describes your project?

Other: Organic skin care beauty

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

Create employment eliminating poverty and pay taxes that increase Kenyas economic growth.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Economic empowerment means economical empowerment to help families provide basic needs food being on of them.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Glowing faces increases self confidence and wellbeing since acne faces causes self doubt and depression.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

At Ruby organics we are keen to educate our clients on their skin types and share with them the knowledge on how to take care of their particular skin

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We work with 40 maasai women at the farm to grow and harvest herbs and help in hand making of the soaps packaging material and we also educate them on life skills

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

Most of our products are from organic herbs therefore we don't use a lot of water and we also grow herbs that contribute to good environment

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Our packaging materials for the soaps are biodegradable and the bottles are recyclable therefore saving deforestation and combustion.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We have created employment that means increase in GDP and also pay taxes to the country translating to growth of the organic market market share and increase in countries total revenue collection.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Im an innovation champion whereby i come up with innovative products do testing and approve it to market to help in skin conditions.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

The team encompases of 2/3 women and 1/3 male.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

We preserve the cities by manufacturing using our own handcraft and giving organic products to the market

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our end-user products dont have chemicals but are naturally organic

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

We grow herbs that we use as ingredients and thus boosting the green economy.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

We save water during all the manufacturing processes.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

The green economy that we do and also biodegradable packaging that saves soil.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

We have strong work ethics that our core values answer to peace, justice and intergrity

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

We send some of our products to other countries and continents enhancing global market.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

06.09 Competitive Analysis

RUBY ORGANICS DR ALORA ORGANICS LUSH NATURALS CINTA BEAUTY ICONIC ORGANICS VIA KWETU EFFECTIVENESS √ √ X X X √ AFFORDABILITY √ X √ X X X CUSTOMIZATION √ √ √ √ X X TRANSPARENCY AND ETHICS √ √ X √ X EDUCATIONAL RESOURCES √ X X X √ X ECOFRIENDLY PACKAGING √ X X X X X

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

YES I AM BY CREATING JOBS FOR WOMEN AT THE FARMS AND EDUCATING THEM ON WELLNESS AND SELF CARE