Kenya - Startup under 3 years old

Describe your project or startup in a few words

Dee's Enterprise deals with coconut crisps.These crisps are made from locally sourced coconuts, toasted to perfection with a hint of natural sweetness. Our target market includes health-conscious snackers looking for a tasty and wholesome treat.

01.01 Describe your startup in more detail

Dee's Enterprise deals with coconut crisps.These crisps are made from locally sourced coconuts, toasted to perfection with a hint of natural sweetness. Our target market includes health-conscious snackers looking for a tasty and wholesome treat. We plan to reach them through farmer's markets, online platforms, and partnerships with local cafes and health food stores. Our pricing strategy focuses on offering premium quality at an affordable price point, with eco-friendly packaging to appeal to environmentally conscious consumers. At Dee's Enterprise, our small but dedicated team ensures each batch is made with care and attention to detail. We prioritize customer feedback and continuously innovate our flavors to keep our offerings fresh and exciting. Looking ahead, we aim to expand our product line to include savory coconut crisps and explore export opportunities to share the taste of Kenya's coasts with the world.

01.02 What is the main problem you are trying to solve?

According to Kenyan market now,there's less entrepreneurs who deal with coconut crisps so we want to fill in the gap and bring in different flavors of crisps

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

One of the benefits of coconut crisps is we create community around healthy eating and sustainable living..

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The beneficiaries include kids,the youth and the community at large.

01.05 When was your company established?

2023-11-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

4

01.08 Among the other owners, how many are female?

3

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

They have been in entrepreneurship for three years now and the skills I've learned from them are good service and pocket friendly prices.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

For my crisps I roast them unlike my competitors who fry them.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?