Kenya - Startup under 3 years old

Describe your project or startup in a few words

The Spiral: A creative hub for artists and the community in blending visual and performing arts. Our unique environment fosters imagination, collaboration, creativity and energetic movement.

01.01 Describe your startup in more detail

Entry into the entertainment industry is fairly limited as its takes a large infrastructure, a great deal of support, and a large amount of funding to create an Arts Center. The Spiral Arts Collective Center started as a Grassroots organization in that there was a need for art and culture. The Spiral Arts Collective Center is a dynamic cultural hub to offer a rich blend of fine arts, photography, film production, music, and content creation. With flexible spaces for exhibitions, live performances, and workshops, it’s a vibrant space where artists and art enthusiasts are to come together. Our main focus is based on storytelling through our performances and films. The idea is to start on story development for films and documentaries. Through our other stories we're to gain ground on our audience through our marketing strategies to whom are our main target in enticing them

01.02 What is the main problem you are trying to solve?

We aim to solve the disconnection between diverse art forms and the lack of a platform that integrates them with cultural heritage by encouraging artists of all art forms to develop their full creative potential through visual arts, performing arts, programs and events to give an answer to the increasing hunger for aesthetic beauty and cultural heritage that has been lost over the last decade. In today’s fragmented cultural landscape, there’s a need for a holistic space where various artistic expressions can come together to create a more profound impact. The Spiral addresses this by offering an interdisciplinary venue that not only showcases a blend of film, theater, music, visual arts, and fashion but also educates and involves the community in cultural preservation. It seeks to bridge the gap between global art influences and local traditions, creating a unique cultural dialogue.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Experience a unique environment in which artists abilities and experience can feel free to imagine, create and welcome the people into the world of entertainment. To give the audience an experience when they are watching, listening and visiting us to learn about the fascinating beauty of our cultures. Experience an excellent and Friendly environment for art and beauty to support the ambience of fun,beauty, energetic and cultural lifestyle. It is a destination for the entertainment, education, enrichment, and expansion of arts and culture in the region. The standards of quality of the merchandise and services presented is based on creativity and imagination, culminating in a unique experience for artists. The forms;fine arts, photography,film and music production, fashion,music and performing arts are our main service products for our company.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Artists: Emerging and established artists from various disciplines seeking creative growth and expression. 2. Art Enthusiasts: Individuals interested in visual arts, theater, and film, looking for unique and immersive cultural experiences. 3. Cultural Explorers: Those eager to learn about different cultures and art forms, open to new experiences and perspectives. 4. Targeted Audience group are also seen to having many entertainment habits and need to meet these demand below, which we strive to provide. • Wants variety of arts,film,fashion and music incorporated in one event. • Looks for quality of service • Wants an entertaining and fun experience • Insists upon a fun, clean, friendly, and attractive environment • Adopts a global lifestyle • Enjoys outing and aesthetic beauty • Has an active lifestyle • Comes from various ethnic backgrounds

01.05 When was your company established?

2023-10-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Benson Njenga(23)studied Drama and Theatre studies with IT;waiting for his graduation; Drawing artist, will focus with all the film thematics in processing films,performances,podcasts,musicals,commercial and event coverage.Approach artists and enticing them to contribute their artworks. Latifa Mohammed(22) good with socials,will handle the marketing strategies coming up with new ideas on how to brand our company and sell our products. Involved in brand collaboration with other companies to reach great numbers. Ensure that our products reach all our esteemed audiences,creating awareness, holding all talk shows and hosting our guests. Kevin Njenga(23)studied music production,instrumentalist,creative:as our third executive he will deal with the music and Art's and Crafts. Collaborate with bands and music artists to set up event's for entertainment to our workplace and event's. As a Craftsman, make cultural artefacts and collect from other artisans.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/_njenga.h_?igsh=MzNlNGNkZWQ4Mg==

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Job Creation: By offering employment opportunities in the arts and cultural sector, we reduce poverty by providing stable income sources.Through our educational workshops and training programs equip individuals with skills that can lead to better job prospects and entrepreneurship. Collaborations with local artisans and businesses in the community projects,stimulate economic growth and support livelihoods in the community. We have strategies to provide accessible tickets for events and projects,including low-income groups, to promote inclusivity and social equity.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Through the community-centric approach and cultural initiatives the center can contribute to the zero hunger goal by organizing events that support local food producers, offering educational programs on sustainable food practices, and engaging in fundraising for hunger relief.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

The Spiral Arts Collective Center provides an excellent and Friendly environment for art and beauty to support the ambience of fun,beauty, energetic and cultural lifestyle. While not directly focused on health, our artistry has a connection with the current generation where young people are engaging with works of arts, technology and social media. Although not health-related, its impact on cultural expression and community engagement is significant. Through the media where most young people are engaging the most, it would be easier to help them understand of the cultural values and enable them be part of the stories we tell. Along with outdoor activities, they are concerned with keeping their eyes entertained in theatrical shows and Film cinema.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

It is a destination for the entertainment, education, enrichment, and expansion of arts and culture around us. We want to educate people about the beauties and relevance of our cultures.The standards of quality of the merchandise and services presented is based on history, the world around us, creativity and imagination, culminating in a unique experience for artists and everyone else. The forms;fine arts, photography,films,documentaries, series,music production, fashion and performing arts are our main service products through which we are to educate people. These are all lifelong learning experiences for all.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

The Spiral strives to create a unique environment in which artists abilities and experience can feel free to imagine, create and welcome people into their cultures and beautiful stories. This involves telling stories too. Through our programs, members involved, the working crew, the stories told ,topics discussed and work ethics, will include all genders to promote gender equality among all.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

We believe that by integrating these actions into the centers communial mission,helps advance the goal of ensuring access to clean water and sanitation for all. Sustainable Practices - Implementing water-saving techniques in facilities and encouraging artists and visitors to do the same. Awareness Campaigns - Hosting exhibitions and performances that raise awareness about water issues and promote sanitation. Community Projects - Partnering with local organizations to improve water infrastructure or provide sanitation facilities in underserved areas.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

By equipping the center with energy-efficient lighting, renewable energy sources and appliances to reduce energy consumption.. Supporting Innovations: Collaborating with startups and entrepreneurs who are developing affordable clean energy technologies by production of adverts, films and documentaries.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By creating Jobs the start up is diverse in it's art form enabling us to hire local artists, technicians and administrative staff. To supporting local economy we will be hosting events that attract visitors who spend money locally. By focusing on inclusive opportunities and fair work conditions, it can contribute to sustainable economic development in the community through training programs by offering workshops that enhance skills and employability. Efforts to help us build a resilient economy that values creativity and inclusivity will be C collaborations with other businesses for mutual growth to encourage a range of artistic expressions.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Modern Facilities, Investing in state-of-the-art equipment for film and art department.We will equip the building with Filming equipments, artworks, modern furniture, studio and a theatrical space aiming to provide platform for artists, film makers, visual artists and customers. The forms;fine arts, photography, filming, podcast, fashion,music and performing arts are all dependant on creativity and innovation of artists for the audience and customers. The standards of quality of the merchandise and services provided will be based on creativity, imagination and innovation. Innovation will be fostered through these actions which we think support a robust, forward-thinking and inclusive creative industry. 1. Creative Spaces:Providing venues for artists to experiment and innovate 2. Technology Integration:Utilizing new technologies in artistic creation and presentation Calling for field studies, reports and research on what the audience need for us to produce stories for them.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Our products provide inclusivity to all through our entertainment service. It considers two main generalized different audiences for its market: 1. 2nd home owners or tourists have a higher annual income, which relates to more disposable income. During their visits, they are active within the community, and enjoy attending local events Once a favorite local business is found, these individuals become frequent repeat customers. Because they live in other areas for most of the year, they enjoy shopping for aesthetic and attending arts related activities 2. Local consumers makes the effort to support arts collective businesses. They have an active, healthy lifestyle and enjoy participating in arts related activities. Along with outdoor activities, they are concerned with keeping their eyes entertained in theatrical shows and Film's They have a strong tendency to purchase items that have been locally produced or from the art galleries. They will often purchase value items.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Inclusivity through cultural Integration: Promoting cultural heritage and diversity through the arts. This will be done in programs such as cultural festival, events to celebrate diverse art forms and traditions. Safe Spaces: Offering a secure venue for community gatherings and events. We will have exhibitions for showcasing local artists' work and performances to the public. Urban Resilience: Participating in urban development projects that enhance city life. Films, podcasts show's, theatrical performance, music all centered projects about development. For sustainability we will Implement eco-friendly practices in operations and events by partnering with School's and institutions for projects. We expect these efforts to help create vibrant, livable communities centered around art and culture, with programs aiming to make art accessible and fostering a sense of community.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

Through the Recycling of Materials we ensure a sustainable consumption and production by using them for art projects and infrastructure. This can also be implemented through energy saving practices in our operation for energy efficiency; creating artwork using discarded materials, producing fashion and decor from upcycled textiles and objects to minimize waste. Through our events we will have educational programs teaching the community through our art forms about the benefits of upcycling and related activities. Some of the practices such as waste reduction, collaborations, education programs, eco -design and art for waste contribute to a circular economy, where resources are used efficiently and responsibly.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Creating and showcasing art that addresses climate change and inspires action and collaborating with organizations that focus on climate action to amplify our impact. Using our platform, events and projects to advocate for policies and practices that protect the environment.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

Creating and displaying art that highlights the beauty and importance of marine life, raising awareness about ocean conservation and partnering with marine conservation organizations to support their efforts and amplify their message through our projects.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

We have actions that are to help promote a culture of conservation and respect for nature contributing to environmental sustainability through Eco-Art Projects: Creating art that raises awareness about environmental issues. Green Spaces: Incorporating plant life into the center’s design and events. Conservation Partnerships: Collaborating with environmental organizations. Sustainable Practices: Using eco-friendly materials and reducing waste.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

By Hosting exhibitions and events that foster dialogue and understanding involving the community through community involvements, easy accessibility and transparency in operating with integrity and accountability to build Trust.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Gathering financial, technological, and human resources to support sustainable development projects need resource mobilizing calling for partnership By creating alliances with governments, private sector, civil society, and international organizations in achieving common goals is crucial for the growth of this art forms. Our collaborative Projects where we Work with national and international artists, organizations, institutions and capacity building in enhancing skills and abilities within communities to sustain development efforts. Through cross-cultural exchanges, sustainable goals alignment and innovation sharing we will have a cooperative spirit and shared commitment to sustainable development.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

We envisions a service that, while similar to existing offerings, is distinguished by its unique integration of various art forms and its emphasis on cultural heritage. This represents a new type of service that is not just an artistic experience but a cultural journey, making it an entirely new category in itself. While it may not be a new technology, it leverages technology to enhance the artistic experience, thus qualifying as an innovative application. Our service significantly improves upon existing offerings by providing a more immersive, interactive, and culturally rich experience. It extends our range of services by incorporating environmental consciousness and community engagement, which are not typically addressed by similar services. By responding to the unmet demand for such integrative cultural experiences, it can be seen as a new version of this service because it reimagines traditional art presentations in a modern context that resonates with contemporary audiences

06.09 Competitive Analysis

The Center has several direct and indirect competitors which offer the same or similar sources of entertainment. Such are film and music production houses, theatrical spaces, art galleries and arts fusion organizing companies. We stands out from competitors through the approach to arts and culture. Key differentiators with other competitors are: Interdisciplinary Integration: Unlike competitors that may focus on a single art form,The Spiral combines film, theater, music, visual arts, and fashion into a cohesive experience. Cultural heritage promotion community engagement: We prioritize the celebration and preservation of cultural heritage, which is often overlooked by others in the industry. Environmental Consciousness: Our commitment to sustainability where we actively reduce our environmental impact while encouraging others to do the same. Global and Local Balance: While embracing global art forms, we remain rooted in local traditions, offering a unique blend rare in the market.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

YES By hosting events, workshops and seminars specifically for female entrepreneurs to connect, share experiences, and find mentorship and also to offer educational programs focused on business skills, leadership, and innovation tailored for women. By featuring businesses and artworks by female entrepreneurs in exhibitions or performances and partnering with them for joint projects or events, highlighting their contributions to the arts and community. Use the center as a platform to advocate for gender equality in entrepreneurship and spotlight success stories.