Kenya - Startup under 3 years old

Describe your project or startup in a few words

The project aims to solve branding issues; many I.e 45% of our client base that we serve have had an outcry for different forms of needs to market their products and services;this has hence provoked Gemara Ventures to open up branding portfolio.

01.01 Describe your startup in more detail

The project of which Gemara is applying for is entitled purchase of branding machines to facilitate 1.Consistency: Branding machines ensure consistent and uniform application of branding marks or logos on products, resulting in a professional appearance and enhancing brand recognition. 2. Efficiency: They are faster and more effective. 3.This project seeks to provide 100 Youth with business management training, equipment training and Branding & marketing skill to start their business venture. Total number of direct beneficiaries will be 100 youths i.e 50 women and 50 men. Indirect beneficiaries who majorly comprise youths; siblings, parents and extended families will total to 1100 as each youth will nearly have up to about 11 dependants around him or herself. The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community.

01.02 What is the main problem you are trying to solve?

Through attaining the branding machine,we will be able to solve the problem that exists at Gemara that needs to develop and implement a branding machine or system that effectively communicates the brand identity, values, and message to the target audience across various marketing channels. This includes establishing a consistent visual identity, messaging, and customer experience to build brand recognition and loyalty. The challenge lies in creating a cohesive branding strategy that resonates with the target market while also being adaptable to different platforms and marketing initiatives.we will also effectively infuse youth's skill sets to put to use their talents on customer’s overwhelming demand for branded products and services. And in return gain profits that we can plough back to our operations and other needs of the community at large. The proposal will need resources amounting to US$. ...., which taking into consideration the purpose it will serve for the society is a justi

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The project of which Gemara is applying for is entitled purchase of branding machines to facilitate 1.Consistency: Branding machines ensure consistent and uniform application of branding marks or logos on products, resulting in a professional appearance and enhancing brand recognition. 2. Efficiency: They are faster and more efficient than manual branding methods, increasing productivity and reducing labor costs. 3. Precision: Branding machines are capable of delivering precise and accurate branding marks, which is important for maintaining the quality and integrity of the brand image. 4. Flexibility: Many branding machines can be easily adjusted to accommodate different product sizes, shapes, and materials, providing versatility in branding applications. 5. Brand Protection: By ensuring consistent and high-quality branding, these machines help protect the integrity of the brand by reducing the risk of counterfeit products entering the market. Overall, investing in a quality bran

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

This project seeks to provide 100 Youth with business management training, use of the branding and marketing equipment to start their businesses, and seed money.The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community whereby one out of almost a thousand children pursues secondary education, most being boys. Owing to cultural and economic hindrances, Youth in Kibra constituency remain some of the most financially excluded. Our solution to this problem is to equip Youth with the skills and tools to build a stream of income and uplift themselves out of poverty. The training will assist the Youth to either find job placement,create a business, or expand a business they already own, allowing them to generate more income for themselves and their families.The Youth will undergo training for specific skills needed for job place

01.05 When was your company established?

2022-01-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

N/A

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://g.co/kgs/7wKJmP1

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Total number of direct beneficiaries will be 100 youths i.e 50 women and 50 men. Indirect beneficiaries who majorly comprise youths; siblings, parents and extended families will total to 1100 as each youth will nearly have up to about 11 dependants around him or herself. The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community whereby one out of almost a thousand children pursues secondary education, most being boys. Owing to cultural and economic hindrances, Youth in Kibra constituency remain some of the most financially excluded. Our solution to this problem is to equip Youth with the skills and tools to build a stream of income and uplift themselves out of poverty.Our Daily routine services. Empowering the youths via impacting skills to them will give them opportunity to put the skills to use and earn a living .

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community whereby one out of almost a thousand children pursues secondary education, most being boys. Owing to cultural and economic hindrances, Youth in Kibra constituency remain some of the most financially excluded. Our solution to this problem is to equip Youth with the skills and tools to build a stream of income and uplift themselves out of poverty.Out of the skill attained and the seed capital that will be offered, the return on investment i.e., profit that the youths will accrue from the business will help keep the business afloat and when they are fully stable and running, they will give back to the community by supporting at least one of their fellow youths in the community and the snowball effect will roll over from one phase to another. The training will be vital

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

Total number of direct beneficiaries will be 100 youths i.e 50 women and 50 men. Indirect beneficiaries who majorly comprise youths; siblings, parents and extended families will total to 1100 as each youth will nearly have up to about 11 dependants around him or herself. The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community whereby one out of almost a thousand children pursues secondary education, most being boys. Owing to cultural and economic hindrances, Youth in Kibra constituency remain some of the most financially excluded. Our solution to this problem is to equip Youth with the skills and tools to build a stream of income and uplift themselves out of poverty.Our Daily routine services; Thos means that the income earned will be channeled to footing bills of which health is part of it . clean environment enhanced

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Out of the skill attained and the seed capital that will be offered, the return on investment i.e., profit that the youths will accrue from the business will help keep the business afloat and when they are fully stable and running, they will give back to the community by supporting at least one of their fellow youths in the community and the snowball effect will roll over from one phase to another. The training will assist the Youth to either find job placement, create a business, or expand a business they already own, allowing them to generate more income for themselves and their families. The Youth will undergo training for specific skills needed for job placement or building a business, in the specific areas of sewing, fashion and design. The Youth will be technically trained with vocational skills and with financial and marketing skills as well hence able to generate income on their own business or job placement elsewhere. The set of the design equipment will form part of training

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Total number of direct beneficiaries will be 100 youths i.e 50 women and 50 men. Indirect beneficiaries who majorly comprise youths; siblings, parents and extended families will total to 1100 as each youth will nearly have up to about 11 dependants around him or herself. The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community whereby one out of almost a thousand children pursues secondary education, most being boys. Owing to cultural and economic hindrances, Youth in Kibra constituency remain some of the most financially excluded. Our solution to this problem is to equip Youth with the skills and tools to build a stream of income and uplift themselves out of poverty.Our Daily routine services

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

From the data we have collected, we know that usually, these Youth don’t just use their income to support their immediate family; they also support their extended family, which brings that number closer to 11 people impacted by each Youth having a business. Therefore, by providing 95 Youths with companies, close to 1,100 people will be directly impacted by their income within 1 year. We, therefore, will work with Youths who have at least one dependent either in school or even parents or guardians to build a small business to help ensure that these youths can continue to educate their dependents, feed their families,and provide healthcare for themselves and those they care about. Other ways in which the Project will improve the life of the youths include but not limited to: (a) Enhancing economic empowerment of Youths. (b) To enable members with socio-economic spiritual knowledge to become effective Youths of the society. (c) To set up micro finance systems that will improve the welfare

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Creative Solutions: Developing unique and creative branding strategies that go beyond conventional approaches to differentiate clients' brands and capture audience attention.Technology Integration: Leveraging emerging technologies such as AI, AR/VR, and machine learning to create immersive branding experiences and deliver personalized content that resonates with target audiences.Design Excellence: Demonstrating exceptional design skills and craftsmanship to create visually stunning branding elements that leave a lasting impression and evoke emotional connections with consumers.Strategic Thinking: Providing strategic guidance and insights that go beyond aesthetics to align branding efforts with clients' business goals, market trends, and consumer insights, driving long-term success and growth.Collaborative Partnerships: Collaborating with other creative professionals, agencies, and experts to co-create innovative branding solutions that leverage diverse perspectives, expertise, and reso

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Total number of direct beneficiaries will be 100 youths i.e 50 women and 50 men. Indirect beneficiaries who majorly comprise youths; siblings, parents and extended families will total to 1100 as each youth will nearly have up to about 11 dependants around him or herself. The beneficiaries of this project come from Kibra Constituency in Kenya; an area predominantly occupied by Poor and needy people living below a dollar a day and reside within the slum area. These are a marginalized community whereby one out of almost a thousand children pursues secondary education, most being boys. Owing to cultural and economic hindrances, Youth in Kibra constituency remain some of the most financially excluded. Our solution to this problem is to equip Youth with the skills and tools to build a stream of income and uplift themselves out of poverty.Our Daily routine services

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

The Project will improve the life of the youths include but not limited to: (a) Enhancing economic empowerment of Youths. (b) To enable members with socio-economic spiritual knowledge to become effective Youths of the society. (c) To set up micro finance systems that will improve the welfare of the members and the community. (d) To empower the community through community awareness in sustainable microfinance enterprises. (e) To mobilize the community to use available economic resources to come up with sustainable development projects. (f) To facilitate the social and cultural bonding of the members. (g) To eliminate poverty by establishing sustainable income generating collective and individual projects. (h) It will transform youths to be Well-formed learners who are able to take up challenges in life positively

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

The need to request for a branding machine that will be able to foster income generation to our group and members so that we can be able to champion our goals and objectives of the community members and the immediate neighborhood. 1.Youth Empowerment and Support We are committed to promoting socio economic empowerment and wealth creation among our members. We believe that artists have the potential to create economic opportunities for themselves and their communities.Through our programs and initiatives,We aim to provide artists with the resources and support they need to turn their art into sustainable livelihood.Peace Initiative We advocate for peaceful coexistence,sound practices among the youth, and non-violent conflict resolution methods within the community.we believe that conflict can be resolved without violence and through our programs and initiatives,we aim to promote peaceful coexistence and conflict resolution.Environment We believe in promoting sustainable environmenta

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Environment We believe in promoting sustainable environmental activities that encourage the need for planting trees,recycling,clean water,proper sanitation,and hygiene within the community.we recognize the importance of environmental sustainability and aim to promote practices that support a healthier and more sustainable community.Through attaining the branding machine,we will be able to solve the problem that exists at art360 that needs to develop and implement a branding machine or system that effectively communicates the brand identity, values, and message to the target audience across various marketing channels. This includes establishing a consistent visual identity, messaging, and customer experience to build brand recognition and loyalty. The challenge lies in creating a cohesive branding strategy that resonates with the target market while also being adaptable to different platforms and marketing initiatives.Gemara will also effectively infuse their skill sets to put to use

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Peace Initiative We advocate for peaceful coexistence,sound practices among the youth, and non-violent conflict resolution methods within the community.we believe that conflict can be resolved without violence and through our programs and initiatives,we aim to promote peaceful coexistence and conflict resolution.Youth Empowerment and Support We are committed to promoting socio economic empowerment and wealth creation among our members. We believe that artists have the potential to create economic opportunities for themselves and their communities.Through our programs and initiatives,We aim to provide artists with the resources and support they need to turn their art into sustainable livelihood. Additionally our aim is to provide platform that will see them grow not just in their skills but at different aspect of their lives.We believe that artists need support not just in developing their craft,but also in navigating the challenges of everyday life.through our programs and initiatives.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Gemara Ventures has been a front runner interms of creating an enabling environment for partnership in the following ways: Strategic Alliances: we liase with complementary businesses to leverage each other's strengths and expand market reach.Co-branding: Collaborate with established brands to create new products or services that benefit both parties.Sponsorships: Partner with events, causes, or organizations that align with the brand's values to increase visibility and credibility.Joint Marketing Campaigns: we've Launch joint marketing campaigns with other businesses or institutions to reach a broader audience and share resources.Distribution Partnerships: Partner with distributors or retailers to expand the reach of products or services.Educational Partnerships: Collaborate with educational institutions to offer workshops, courses, or internships related to branding and marketing.Technology Partnerships: Partner with technology companies to leverage innovative tools or platforms for

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Creative Solutions: Offering innovative and creative branding solutions that go beyond traditional approaches, such as incorporating interactive elements, immersive experiences, or cutting-edge design techniques.Technology Integration: Leveraging technology advancements, such as AI, AR/VR, and data analytics, to create personalized and data-driven branding experiences that engage audiences in new and innovative ways.Unique Branding Strategies: Developing unique branding strategies tailored to each client's specific needs, challenges, and goals, rather than applying one-size-fits-all solutions. This could include unconventional positioning, storytelling, or visual identity concepts.Cross-Industry Insights: Bringing insights and best practices from other industries and disciplines into branding projects to introduce fresh perspectives, stimulate creativity, and uncover innovative opportunities.Iterative Approach: Adopting an iterative approach to branding projects, where ideas are contin

06.09 Competitive Analysis

Unique Value Proposition: Offering a unique and compelling value proposition that resonates with the target audience sets a branding entrepreneur apart from competitors. This could include specialized expertise, innovative solutions, or a distinctive approach to branding.Creative Excellence: Demonstrating exceptional creativity, originality, and craftsmanship in branding projects can differentiate a branding entrepreneur and attract clients seeking high-quality, impactful branding solutions.Deep Understanding of Client Needs: Having a thorough understanding of clients' industries, target audiences, and business objectives enables a branding entrepreneur to deliver tailored and effective branding strategies that drive results.Customer-Centric Approach: Prioritizing customer satisfaction, communication, and collaboration fosters strong relationships with clients and sets a branding entrepreneur apart as a trusted partner invested in their success.Strategic Thinking: Providing strategic g

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Networking Events: Organize networking events specifically for female entrepreneurs to connect, share experiences, and build supportive relationships within the community.Mentorship Programs: Establish mentorship programs where experienced female entrepreneurs mentor aspiring women in business, providing guidance, advice, and support to help them succeed.Educational Workshops: Host workshops, seminars, and training sessions focused on empowering female entrepreneurs with essential skills, knowledge, and resources for starting and growing their businesses.Visibility Campaigns: Launch visibility campaigns that showcase successful female entrepreneurs in the community through interviews, features, and spotlights to inspire others and raise awareness of their contributions.Collaborative Projects: Collaborate with other organizations, institutions, and businesses to create opportunities for female entrepreneurs to collaborate, co-create, and access new markets, resources, and partnerships.I